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Need help: a testimonials dilemma !

by sam770
6 replies
One of my clients has a very serious dilemma, I would like to hear what you guys think about it

He is a web designer, he has a nice website that shows few samples of his work.
He has many happy clients that wrote him great testimonials.
He has a dilemma if to publish these testimonials or not...

On one hand, such great testimonials from real people, including links to their website, is an impressive way to earn trust from new potential customers, it can "help" these potential customer to make a positive decision as hiring a web design services for their website.

On the other hand, when publishing REAL happy customer details (including link to their website), there is a good chance that competitors (other web designers) will dig into such information and contact these people in order to offer them some more web design services and actually "steal" a potential future work from my client.

I would love to hear your opinion about this!
#dilemma #testimonials
  • Profile picture of the author JanG
    I think he should post the testimonials. The people that gave those testimonials are proven to be very satisfied with the work your client has provided. Why should they take the risk of working with another web designer even if it costs them less?

    Customers, especially happy ones, are much more likely to stay with the provider they already know and trust, than switching to someone new.
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  • Profile picture of the author Kay King
    If the clients are happy with the work to the point of giving a testimonial - why would they change designers?

    I think the positives provided by testimonials more than outweigh the perceived risk. At least they would for me.

    kay
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    • Profile picture of the author sam770
      Originally Posted by Kay King View Post

      If the clients are happy with the work to the point of giving a testimonial - why would they change designers?
      because some of my customer's clients has MORE than a single website, which they might need a web design services for.
      In that case, if a competitor designer comes with an impressive portfolio AND and attractive price - there is a good change that the client will take their offer!
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      • Profile picture of the author Dan C. Rinnert
        Originally Posted by sam770 View Post

        In that case, if a competitor designer comes with an impressive portfolio AND and attractive price - there is a good change that the client will take their offer!
        Those competitors will be calling on them regardless of whether they have a testimonial posted somewhere.
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  • Profile picture of the author Dan C. Rinnert
    If they are happy with the work he did for them, why would they go elsewhere?
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    Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

    Dan also writes content for hire, but you can't afford him anyway.
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  • Profile picture of the author Lazy
    Post the testimonials, but don't post the links to the site. Just quote them, name the company, and be done with it.
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