2 links in EZINE resource box OK

3 replies
Hey warriors,

I've reac and seen vids on how to compile info in your resource box

2 SCHOOLS OF THOUGHT

1) one says anchor a text link using your keyword or phrase back to you site as google see that as more "revelant" (forgive me, relevant may not be the right term, but I think you get my drift)

2) the second belief says that you should instead use the url itself, rather than linking it to anchor text (reasoning)because this way if by chance your article gets syndicated, the "anchor text linking" functioning may not work where it is syndicated....

so wouldn't it be best to do one of each, since ezine give you a max of 2 links in your resource box?

thanks you very much!
Dano
#box #ezine #links #resource
  • Profile picture of the author IdeaLady
    That is what I usually do: One anchor text with a keyword, on "naked" URL, with the full URL: http://domain.com/

    Also, if the URL comes at the end of the sentence, I typically leave the period off. That is because if someone copies and pastes the article, the period may become part of the URL, giving an error when someone clicks on it.
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    Cathy Stucker, http://www.IdeaLady.com/
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  • Profile picture of the author ryanlucht
    Why not test and track? Publish two articles that are extremely similar in style/structure. Give away the same amount of information in each article, give the articles similar titles, etc. Have the exact same resource box for each article, but in one have a keyword hyperlinked text and in the other a "naked" url.

    I know the variables are too iffy to have a serious test, but check out your clickthru rates and see what works best for you?
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    • Profile picture of the author Dano1981
      thank you idea lady,

      yes in one of ezines video tutorials it says that having a period at the end of a url will result in the article being rejected. And I appreciate your feedback that ezine allows you to do both, that sounds good enough for me!

      thank you lady for your input and answering the question

      Originally Posted by IdeaLady View Post

      That is what I usually do: One anchor text with a keyword, on "naked" URL, with the full URL: http://domain.com/

      Also, if the URL comes at the end of the sentence, I typically leave the period off. That is because if someone copies and pastes the article, the period may become part of the URL, giving an error when someone clicks on it.
      Thanks ryan,

      yeah I see your angle (I believe) it wasn't for tracking views to my site or sales, but rather to learn of what is acceptable to ezine

      I appreciate your feedback and time

      thanks ryan


      Originally Posted by ryanlucht View Post

      Why not test and track? Publish two articles that are extremely similar in style/structure. Give away the same amount of information in each article, give the articles similar titles, etc. Have the exact same resource box for each article, but in one have a keyword hyperlinked text and in the other a "naked" url.

      I know the variables are too iffy to have a serious test, but check out your clickthru rates and see what works best for you?
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