I've been building the usual affiliate websites based on keyword research and basic wordpress blog sites with mixed results. Most of my IM friends have been doing the same thing and when I check out their sites the main thing that stands out is that lots of them look rubbish!
I noticed the biggest increase in sales when I invested more time/money in creating a professional looking website with a brand name. Yeah it takes time but the results are definately worth it
For example one of my sites in the lingerie niche was ranking fairly well and getting enough traffic but to be honest it did look like millions of other wordpress affiliate sites. When I changed it to a custom built site with a brand name and logo etc I found that visitors were spending far longer on the site and sales increased 5 fold!!
To many affiliate markerters this is pretty obvious but I just thought I'd share it.
Web users are getting more sophisticated and want to see quality, professional looking sites.
Hope this post makes sense, because I've been on the wine all night