5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

How transparent does our sales copy really have to be?

by Ryan Sorensen
4 replies
There's been a ton of talk recently about products being launched with copy that is vague, has huge claims, and doesn't specify what the product is all about, just that it will make you money with it.

I agree that products that go balls to the wall on hype and glitz but don't deliver for crap (and the 60+% refund rates that go with it) should leave the marketplace.

But don't we all use some blind copy in the form of curiosity to sell our information products?

Even if your copy tells people your product is on "link building" or "video marketing" etc, - then you list off all the benefits they'll get by buying it and even tell them what each chapter or video will be covering - you aren't going to reveal your strategies of getting those benefits in the sales copy.

Otherwise you would destroy your unique selling proposition, right?

You sell people the promise of potential benefits they can get out of your information product, and then reveal the path to those benefits in exchange for money.

You have to admit it. Most of the information in our products can be found freely on the internet. We're usually not the first one's to make a product revealing "x" strategy or "y" traffic source. But our experience and insight that we infuse into our products are unique and it may click with one person more over the other.

So should we feel bad about "blindly" leading someone into buying our product by not revealing the strategy, traffic source, person, etc. that helped us make "x" amount of $ in "y" time?
#copy #sales #transparent
  • Profile picture of the author Headfirst
    Under promise, Over deliver.

    If what you're offering is so simple and easy to do that no one would pay your price if they knew how to do it(and had the ability to do it) then you need to lower your prices.

    If no one will buy your product when the smoke and mirrors are removed its not a good product.

    I'll pay someone to change my oil, because the $80 is cheap enough that its not worth my time find jack stands. If it cost me $500 to change my oil I'd probably get under the car to do it myself. Its not that I don't know how to change the oil, but I'd rather pay for the convenience and the time savings.
    Signature
    Golf Outing Sponsor Signs, Banners and Flags||Plymouth, MI Marketing || Plymouth Dentist
    {{ DiscussionBoard.errors[3221240].message }}
  • Profile picture of the author Syamsul Alam
    I think, you don't have to use blind copy just to create curiosity. You don't have to state:
    - no experienced required
    - no cpa
    - no google
    - no work
    - etc....

    just to create curiosity. That is unreal.

    When I sell my affiliate course, I state that you can double your profits. But if you aren't affiliate marketer yet, and don't have any profits yet, then even if you double your profits, you won't get nothing.

    Because, double multiply by zero is ZERO. And I state that in my copy.

    Then, how I create curiosity?

    (without any intention of self promoting, mod, I hope you don't misunderstand me)
    Let's say my product cover about how to create low ticket product in 3 hours by draw main point of 3 PLR product in same topic, and rewrite it into one product, in order to get buyer list.

    Then, here is how I draw curiosity:
    - How to instantly filter your traffic from freebie seeker and build buyer list in the process, so you can follow up them with affiliate product that you promote.
    - How to create low ticket product in less than 3 hours as a way to test market and build list.
    - What type of product to offer to your early visitor and make sure they are kind of visitor that willing to spend their money to solve their problem.
    - etc...

    Look, I create curiosity and at the same time I state that if you learn my product, you know kind of product to offer, way to create low ticket product in 3 hours, how to filter freebie seeker and buyer (by grab the buyer only on your list)

    I create curiosity, but I don't have to create blind copy. And that is the ethical way to create sales copy. (In my opinion)

    Hope this help...
    Signature
    Signature Here...
    ----------------------------------------------------------------------------------------------------
    Move your cursor to my link and it will magically turned red when you do it. Try (and click) it!
    {{ DiscussionBoard.errors[3221242].message }}
    • Profile picture of the author Michael Shook
      Would you buy breakfast cereal in the grocery store based on blind copy?

      You buy based on the perceived value of the product. Tastes good, is healthy for you, easy to prepare, will fill you up in the morning.

      But you don't buy Cheerios simply because they are not Frosted Flakes.
      Signature


      {{ DiscussionBoard.errors[3221285].message }}
      • Profile picture of the author TrekkieGrrrl
        I have bought a few WSO's. Three, I think. I have been quite pleased with what I've bought.

        In all three cases, I knew what I was going to get.

        They didn't give the exact format, of course, but they told the basics.

        I'll use the PLR package as an example.

        I knew the number of articles, the titles, and the word count.

        It didn't say, "These articles are NOT about

        *weight loss
        *green living
        *midgets that migrate in the winter
        *alien abductions that happen on Thursdays

        so buy now!"

        They gave me exactly enough info to decide.

        Same thing for the others. They gave the basic category and information.

        Mystery might get a sale, but it can also lead to disappointment and a return. I think it's better to maybe get fewer sales, but those sales are to people that know what they're getting and want the product.
        Signature

        Hab SoSlI' Quch!
        YMMV = Your Mileage May Vary LLaP = Live Long and Prosper
        Please Donate To KimW - Warrior needs a kidney transplant
        Coming Soon - the Greatest WSO in History!

        {{ DiscussionBoard.errors[3221764].message }}

Trending Topics