How transparent does our sales copy really have to be?
I agree that products that go balls to the wall on hype and glitz but don't deliver for crap (and the 60+% refund rates that go with it) should leave the marketplace.
But don't we all use some blind copy in the form of curiosity to sell our information products?
Even if your copy tells people your product is on "link building" or "video marketing" etc, - then you list off all the benefits they'll get by buying it and even tell them what each chapter or video will be covering - you aren't going to reveal your strategies of getting those benefits in the sales copy.
Otherwise you would destroy your unique selling proposition, right?
You sell people the promise of potential benefits they can get out of your information product, and then reveal the path to those benefits in exchange for money.
You have to admit it. Most of the information in our products can be found freely on the internet. We're usually not the first one's to make a product revealing "x" strategy or "y" traffic source. But our experience and insight that we infuse into our products are unique and it may click with one person more over the other.
So should we feel bad about "blindly" leading someone into buying our product by not revealing the strategy, traffic source, person, etc. that helped us make "x" amount of $ in "y" time?
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