A couple days after that, as I was walking through the city, I noticed a man handing out flyers for his band. They were going to perform at The Echo (a venue in LA), and the flyers were for a FREE pass to go. So I thought, what the hell? Why not? I'll take one. I might not be busy that night.
A few days after that, I went to a garage sale. One area of the sale had a FREE sign in front of the section. So I browsed around and grabbed a lamp.
Now, what do the Kindle books, the flyer, and the lamp all of in common? Yes, I realize they were all FREE. But aside from that. That's right, they all ended up IN THE GARBAGE.
For all I know, there could have been some real gemstones hidden amongst those Kindle books. Maybe some real powerful books that could have changed my life. I could have also discovered a brand new style of music from that band with the flyers. And the lamp... well, the lamp was total garbage. It broke.
Anyway, the point I'm trying to make is that MONEY puts "value" into products. Do you think if I paid $47 for one of those Kindle books, I would have left it sitting there NOT read? No way. Do you think if I paid $25 to see a band play, that I would skip it? No way. Do you think if I paid $237 for a lamp... I would never pay that much for a lamp.
If you think about, EVERYTHING you would ever want to know about Internet Marketing can be found in this forum for FREE. Yet, you see thousands of people buying WSOs everyday because of the price-tag. They believe that if they have to BUY it, the information will be more valuable. And if you buy a $27 10-page report, do you think you're going to read it? HELL YEA you are!
Which brings me to MY story:
I was working on a product but was struggling with the idea of selling it. I still had the mindset that everything should be free. I'm a huge believer that ALL INFORMATION SHOULD BE FREE. I still am. I believe everything on the internet should be free.
Then it dawned on me, if I just gave it away, would anyone even watch it? There is a little over an hour of content in this product. Who would sit through that if they didn't think it was of high "value"?
I have a product that I TRULY believe in. I WANT people to watch my videos and learn EVERYTHING they can from them. I want to share it with the entire world if possible. I would give it all away for free, but if I did that, it would just end up in the GARBAGE! It's "value" would be perceived as low and it would probably be forgotten. I don't want that! I want people to learn! My product will get them to where they desire to be!
So now, I am going to put a price tag on my product. Best of all, I don't feel any guilt in doing so whatsoever. Because if putting a price tag on my valuable product is what it takes to get you to watch it, then that's what I'm going to do. That way, in the end, we both get to profit.
Long story short: Don't feel guilty about profiting from your efforts and products.
I guess it's just how I was raised and looked at money. It may sound like a silly thing to you, but that was a HUGE mental block that was holding me back for a while. I'm good to go now! And ready to profit!
Sometimes (a lot of times) I see WSOs that make me dumber after I read them. It makes me want to punch the person who's profiting from it. But then I remember what I learned. I'm sure in his mind he believes he/she has a very valuable product and just wishes for everyone to learn from it. And the only way for everyone to win is with a price-tag!