I may have discovered the Internet Marketing "God Particle"

Hi Paul,

In that case I too look forward to seeing what you have up your sleeve.

Cheap aftershave makes good emergency anti-freeze for vehicle engines, I believe.

Hope that helps

Cheap aftershave appeals to certain markets, and no market should be ignored.


Ken

what should be more disturbing is that you know what both of those taste like... and so do I <blush>
oh yeah, forgot in the moment....yes, I'd definitely enjoy the pdf

Did you come back from the future with that bit of info? ;-)

(video reference)

Actually, I have something quite different in mind. Sorry.

Paul

I had the exact same thought. So is this a case of "great minds think alike" or "fools seldom differ"

Some also work well as windshield washer fluid and de-icer...

And you mentioned your illegal partakings. It doesn't bother ME but the other day I said "goddamit" in a thread title and allegedly got brow beaten for "using the lord's name in vain". :rolleyes:

I didn't actually see this happen but someone told me it happened and when I went back to look my thread was completely deleted. :rolleyes:

I'm eager to start Marticle marketing.

We don't have Dr.Kaku on TV in India, so I'm contented with his books.
Loved 'Hyperspace' and 'Parallel Worlds', time to stock up on a few more.
It's a rare talent to be able to explain something as abstract and complex
as theoretical physics in a way an eight grader can understand!

All success
Dr.Mani

Well, I just submitted a post in the war Room and the report will be available there as soon as a mod approves it.

For anyone wishing to get it earlier or not a war room member, just take a little look around and you just may find it.

It's not much and now that I see it I probably could/should have just posted it here as text on the forum, so if you're expecting something huge, I hope you're not disappointed.

Thanks for motivating me to write it up everyone. I hope you get something out of it

Paul

Read the pdf

And here I was thinking that all your recent posts were a well crafted pre-sell.

Boy am I ever embarrassed

At least you proved your original point.

Good job




fui quod sis - I was what you are

Makes me wonder which Deity we are talking about here.

Excellent report, Paul. A worthy sequel to another that created
a paradigm shift in my mind, called "Slipstream Marketing" (wasn't
it 2006 when you released it?)

I've told my mentoring students this often:

"Remember the human on the other side of your computer screen,
or the other end of your email."

Thanks for sharing this report - hope many read it. I'll be
giving it to my list, too.

All success
Dr.Mani

Hi Paul,

Thanks for the report, it was interesting.

I have some feedback for you

I'd like to go a little deeper on the subject. Regarding the human aspect, I find that there are two sides to it. Personally, I approach my business in this (the 'human') way by default - in some ways that's positive, but in others it's the opposite.

The positive side is that my clients usually become my friends and business and pleasure always become intertwined in a positive way. I enjoy my work because it's not just about profiting and of course, (as you pointed out) it's a lot easier to solve the problems of your prospects when you view them as human beings rather than just a number on a list.

The negative side is that in some ways and some circumstances, it can be a hindrance when you focus too much on the human aspect of business.

A few years ago I asked someone on the forum to recommend to me a book about the 'tougher' aspects of business. The book they recommended was 'Thick Face, Black Heart' by Chin Ning Chu (the quotes in my sig are all from it.)

It's by someone who has a blend of business experience from both the Asian (China) market as well as the USA market. They take an old Chinese concept and explain it in a way designed to assist Westerners to understand the Asian way. It deals with aspects of this issue that I am presenting.

I can think of many businesses where certain jobs within that business (particularly those at the higher levels of decision making) require an almost dehumanised approach to them, once certain moral/ethical prerequisites are dealt with and put on one side.

Just as an example, from what I have seen on TV, a typical hedge fund or stock trading company would reject someone with the human orientated approach and actively seek people who can shut off emotional, ethical and environmental thoughts which will distract them from completing the business task at hand, as professionally as possible.

In marketing, you would want a copywriter who can empathise and who has a deep understanding of human psychology as well as hard-selling ability. But if you have someone who is a number cruncher - who analyses test results in order to make difficult decisions in terms of marketing, industrial engineering or pricing you might actually find that someone with a more human orientated approach would be hindered by it.

Do you want your marketing analyst to make decisions to improve bottom line, or to minimise refunds/complaints and boost customer satisfaction?

Do you want your industrial engineer to focus on minimising unnecessary wastage or to keep 'Bob' in a job because he's a nice bloke?

Do you want to price a product to please the customers or maximise ROI?

In all honesty, I think the ideal marketer is someone who can confidently, accurately and professionally switch between hard-nosed business person who deals with numbers like ROI and retention rates and make difficult decisions confidently with an uncluttered mind, and conversely switch to using the more human orientated approach when it comes to communicating with prospects and customers.

Therefore I'm not convinced that you have presented the IM 'God Particle.'

I think that this is an important aspect of IM. I think it's also one where many IMers have some difficulty.

But considering your assertion that this is -

..I don't think it is. And if it is, then I think it's more important that marketers appreciate and master both the human aspect as well as and in tandem with the absolute opposite.

If we were to judge things purely on a financial scale, then I would have to say currently that psychopaths who see prospects purely as numbers are actually more likely to make more money in IM than those who see the human aspect of their market by default.

I think this is also mirrored outside of IM in the bigger picture, not least because many huge companies are operating in virtual monopoly conditions - in which case from a business and profit point of view, caring is financial suicide and the exact opposite is the typical approach adopted by companies that make billions.

If someone asked me the best way to approach their IM business (broadly, not just from a pure profit point of view) I would advise them to take the human approach. But I would also warn them that this comes at a price in terms of effort and overall profit, but reaps many rewards beyond the financial aspect.

In summary - If you were so inclined, I would be interested to hear your opinion and further explanation of what exactly makes you feel that this is the IM 'God particle'.

I think it's an important point you make and currently it's a great way to 'zig' while everyone else lazily 'zags'.

But I'm not convinced that it's causing as many issues as suggested, in terms of it being the IM God particle and causing marketers to have trouble making money. I'm interested in your response, but also don't want to detract from or sound unappreciative of the effort you have applied in creating this interesting, thought-provoking thread and report.