I may have discovered the Internet Marketing "God Particle"

84 replies
Hi folks,

I've been doing a lot of deep thinking lately (fueled by gallons of coffee, the occasional quart of rum and once even a substance that the Native American Indians used to achieve higher levels of consciousness ;-)) and I believe I may have discovered the reason why so many Internet marketers have so much trouble making money.

It's a theory, so I'm not going to sell it, but if there's any interest in it I'll whip up a little PDF for y'all and stick it in the War Room here on the forum as a free download.

I used the phrase "God Particle" in the title of this post because it refers to the Higgs Bosen - a theoretical particle that those dummies working on the Large Hadron Collider (LHC) over in Geneva (CERN) are looking for. It's supposedly the particle that gives everything mass and fills in the holes - the glue that holds everything together.

Well, my theory is much the same except it deals with marketing - it's the bit of info that most marketers are missing and continuously eludes them.

Ok, enough geekiness.

Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?

Paul

Disclaimer: Calling the people working at the LHC "dummies" was a joke.
#discovered #god particle #internet #marketing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Paul_Short View Post

    I've been doing a lot of deep thinking lately (fueled by gallons of coffee, the occasional quart of rum and once even a substance that the Native American Indians used to achieve higher levels of consciousness
    What sort of rum?

    Originally Posted by Paul_Short View Post

    I used the phrase "God Particle" in the title of this post because it refers to the Higgs Bosen - a theoretical particle that those dummies working on the Large Hadron Collider
    If ever you can find it repeated on TV over there, on YouTube or anywhere else, there's a wonderful episode of the BBC's topical news quiz called "Have I Got News For You?" in which Paul Merton's catchphrase was "Down the collider" (as in "I'm just going down the collider") in which the Higgs Boson particle featured quite strongly). Recommended.

    Originally Posted by Paul_Short View Post

    Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?
    Yes please ... looking forward to it.
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    • Profile picture of the author DireStraits
      Originally Posted by Alexa Smith View Post

      If ever you can find it repeated on TV over there, on YouTube or anywhere else, there's a wonderful episode of the BBC's topical news quiz called "Have I Got News For You?" in which Paul Merton's catchphrase was "Down the collider" (as in "I'm just going down the collider") in which the Higgs Boson particle featured quite strongly). Recommended.


      I love "Have I Got News For You".

      Would be interested in your report, too.
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    • Profile picture of the author Paul_Short
      Originally Posted by Alexa Smith View Post

      What sort of rum?
      Usually Bicardi white or amber, but my brother sent me a bottle for Christmas that I'm still working on. It's like a combo of lighter fluid and cheap aftershave... can't let it go to waste though ;-)
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      • Profile picture of the author ExRat
        Hi Paul,

        Actually, I have something quite different in mind. Sorry.
        In that case I too look forward to seeing what you have up your sleeve.

        can't let it go to waste though
        Cheap aftershave makes good emergency anti-freeze for vehicle engines, I believe.

        Hope that helps
        Signature


        Roger Davis

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      • Profile picture of the author KenThompson
        Originally Posted by Paul_Short View Post

        It's like a combo of lighter fluid and cheap aftershave...
        Cheap aftershave appeals to certain markets, and no market should be ignored.


        Ken
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      • Profile picture of the author micromike
        Originally Posted by Paul_Short View Post

        Usually Bicardi white or amber, but my brother sent me a bottle for Christmas that I'm still working on. It's like a combo of lighter fluid and cheap aftershave... can't let it go to waste though ;-)
        what should be more disturbing is that you know what both of those taste like... and so do I <blush>
        oh yeah, forgot in the moment....yes, I'd definitely enjoy the pdf
        Signature

        "Good judgment comes from experience. Experience comes from bad judgment".

        "We're the DARK SIDE... and you're SURPRISED we lied about the cookies?"

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  • Profile picture of the author Rsberg
    I'd like to see this as well. Hope to see it soon and thanks.

    Robert
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  • Profile picture of the author drmani
    Originally Posted by Paul_Short View Post

    Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?

    Paul
    YESSS!!!

    I *knew* this was coming when I saw you in here again,
    stirring up trouble

    All success
    Dr.Mani
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  • Profile picture of the author KristofferIM
    Do we want a free steak? Of course we do
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    • Profile picture of the author ExRat
      Hi Paul,

      it's the bit of info that most marketers are missing and continuously eludes them.
      The answer that people are seeking is within the thread.

      Analyse the highest converting salesletters and you will find that the consistent key is that they promise -

      the Internet Marketing* (replace * with relevant niche) "God Particle"
      ...otherwise sold as -

      the bit of info that most marketers* (replace * with relevant profession) are missing and continuously eludes them.
      Sorry.
      Signature


      Roger Davis

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      • Profile picture of the author Paul_Short
        Originally Posted by ExRat View Post

        Hi Paul,

        The answer that people are seeking is within the thread.

        Analyse the highest converting salesletters and you will find that the consistent key is that they promise -

        ...otherwise sold as -

        Sorry.
        Did you come back from the future with that bit of info? ;-)

        (video reference)

        Actually, I have something quite different in mind. Sorry.

        Paul
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      • Profile picture of the author profitsforall
        Originally Posted by ExRat View Post

        Hi Paul,

        The answer that people are seeking is within the thread.

        Analyse the highest converting salesletters and you will find that the consistent key is that they promise -

        ...otherwise sold as -

        Sorry.
        I had the exact same thought. So is this a case of "great minds think alike" or "fools seldom differ"
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        • Profile picture of the author Oxbloom
          Originally Posted by profitsforall View Post

          I had the exact same thought. So is this a case of "great minds think alike" or "fools seldom differ"
          Every great mind I've ever encountered belonged to a fool.
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          • Profile picture of the author LarryHaywood
            Originally Posted by Oxbloom View Post

            Every great mind I've ever encountered belonged to a fool.
            I really like this! So true.
            Signature

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          • Profile picture of the author Paul_Short
            Originally Posted by internetsecretbook View Post

            Hi Paul_short!

            You may be surprised to know that your discovery can already be found in this thread:

            http://www.warriorforum.com/main-int...t-us-know.html

            If not, we will all be surprised!
            Thanks for the link, I'm reading through it right now
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          • Profile picture of the author Paul_Short
            Originally Posted by internetsecretbook View Post

            Hi Paul_short!

            You may be surprised to know that your discovery can already be found in this thread:

            http://www.warriorforum.com/main-int...t-us-know.html

            If not, we will all be surprised!
            That really is an excellent thread and there are a ton of great tips in there.

            My little report will definitely tie them all together
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  • Profile picture of the author HenryLatourrette
    share it dude
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  • Profile picture of the author Tim Franklin
    Dude, where can I get some of that Native American Indian stuff, LOL<
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    • Profile picture of the author Paul_Short
      Originally Posted by Tim Franklin View Post

      Dude, where can I get some of that Native American Indian stuff, LOL<
      It grows like weeds in some areas
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      • Profile picture of the author JohnMcCabe
        Originally Posted by ExRat View Post

        Cheap aftershave makes good emergency anti-freeze for vehicle engines, I believe.

        Hope that helps
        Some also work well as windshield washer fluid and de-icer...
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  • Profile picture of the author Andyhenry
    Will it be called "The Herd Particle"?
    Signature

    nothing to see here.

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    • Profile picture of the author Paul_Short
      Originally Posted by Andyhenry View Post

      Will it be called "The Herd Particle"?
      ROFL!

      (damn, now I gotta think up a new title)
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  • Profile picture of the author JohnMcCabe
    Bring it on, my friend, bring it on...
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  • Profile picture of the author AFI
    I can't believe the "morality police" on the forum aren't after this thread.
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    • Profile picture of the author Paul_Short
      Originally Posted by AFI View Post

      I can't believe the "morality police" on the forum aren't after this thread.
      How do you mean? Is it because I mentioned a certain well known 'deity' in the title?
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      • Profile picture of the author AFI
        Originally Posted by Paul_Short View Post

        How do you mean? Is it because I mentioned a certain well known 'deity' in the title?
        And you mentioned your illegal partakings. It doesn't bother ME but the other day I said "goddamit" in a thread title and allegedly got brow beaten for "using the lord's name in vain". :rolleyes:

        I didn't actually see this happen but someone told me it happened and when I went back to look my thread was completely deleted. :rolleyes:
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  • Profile picture of the author mikemcmillan
    Cough it up dude! I never thought I'd come to the WF to read up on leptons, bosons, quarks and such. Will string theory be covered as well?

    The IM "god particle"? I'm in--talk! --Mike
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  • Profile picture of the author mikemcmillan
    I'm old school Dr. Mani... very, very old school! Ha, ha, ha...
    Thanks!!!
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  • Profile picture of the author madcya
    Absolutely! why not? let me know when you do it!
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    • Profile picture of the author Michael Shook
      No way, Dude. That particle is theoretical?

      What the heck am I going to do with this box of them I got in my stocking for Christmas?

      The COA was even signed by Tim Berners-Lee. Dang it. I told my granddaughter to stay off of EBay.

      So the name for the new particle is the

      Marticle

      or maybe since it might be aimed at the internet how about the

      I-Marticle
      Signature


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      • Profile picture of the author Oxbloom
        Originally Posted by JMichaelZ View Post

        No way, Dude. That particle is theoretical?

        What the heck am I going to do with this box of them I got in my stocking for Christmas?

        The COA was even signed by Tim Berners-Lee. Dang it. I told my granddaughter to stay off of EBay.

        So the name for the new particle is the

        Marticle

        or maybe since it might be aimed at the internet how about the

        I-Marticle
        I'm eager to start Marticle marketing.
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        • Profile picture of the author halmo
          Originally Posted by Paul_Short View Post


          Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?

          Paul
          Would love to see it!
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          • Profile picture of the author Roaddog
            I've been doing a lot of deep thinking lately (fueled by gallons of coffee, the occasional quart of rum and once even a substance that the Native American Indians used to achieve higher levels of consciousness ;-)) and I believe I may have discovered the reason why so many Internet marketers have so much trouble making money.

            Paul


            Native American "conscious elevators", caffeine, booze. Man this is starting to sound familiar.

            What was that guy's name again 6 letters

            Can I be a part of your cult too, I need a leader.

            I had to leave AA.

            Do you believe they don't let you drink there. I told them "well, if your gonna tie my hands", I gotta go.

            This I have to read, so I'm in.

            I figured out the meaning of life on a conscious enhancing substance too.

            Only problem, when I came down

            I forgot.


            Jim
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  • Profile picture of the author bgmacaw
    Originally Posted by Paul_Short View Post

    I used the phrase "God Particle" in the title of this post because it refers to the Higgs Bosen - a theoretical particle that those dummies working on the Large Hadron Collider (LHC) over in Geneva (CERN) are looking for.
    Reminds me of one of my favorite offbeat science fiction/fantasy TV shows, Lexx.


    In the final episode of the show, discovery of the Higgs Bosen causes the Earth to be destroyed.
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  • Profile picture of the author Tsnyder
    Originally Posted by Paul_Short View Post

    Hi folks,

    Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?

    Paul
    In the immortal words of those great philosophers
    collectively known as Devo...

    "Whip it. Whip it good."

    Tsnyder
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Chri5123
    Sounds like strong stuff this "God Particle" and if Native Indians used to achieve higher levels of consciousness with it - my advice is to stay away! They know what they are doing!

    Would love to see the report though

    Chris
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    • Profile picture of the author Dennis Gaskill
      Paul,

      Bring it...


      Originally Posted by drmani View Post

      That's so passe
      M-theory is where it's at (Membrane theory)
      Dr. Mani, Michio Kaku is who first got me interested in quantum physics. I could listen to him talk all day.
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      • Profile picture of the author drmani
        Originally Posted by Dennis Gaskill View Post

        Dr. Mani, Michio Kaku is who first got me interested in quantum physics. I could listen to him talk all day.
        We don't have Dr.Kaku on TV in India, so I'm contented with his books.
        Loved 'Hyperspace' and 'Parallel Worlds', time to stock up on a few more.
        It's a rare talent to be able to explain something as abstract and complex
        as theoretical physics in a way an eight grader can understand!

        All success
        Dr.Mani
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        • Profile picture of the author Dennis Gaskill
          Originally Posted by drmani View Post

          We don't have Dr.Kaku on TV in India, so I'm contented with his books.
          Loved 'Hyperspace' and 'Parallel Worlds', time to stock up on a few more.
          It's a rare talent to be able to explain something as abstract and complex
          as theoretical physics in a way an eight grader can understand!

          All success
          Dr.Mani
          Dr. Mani, Dr. Kaku is a frequent guest (with 'frequent' meaning once every few months) on the Coast to Coast radio program, which can be streamed over the 'net. I can send you the info via PM if you want it. If you've never heard Coast to Coast before, it's an interesting show with guests that range from brilliant (Dr. Kaku) to the ridiculous (a few weeks ago they had a guy that thought he was a horse in a human body). Just "whinny" if you want the info.
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        • Originally Posted by drmani View Post

          We don't have Dr.Kaku on TV in India, so I'm contented with his books.
          Loved 'Hyperspace' and 'Parallel Worlds', time to stock up on a few more.
          It's a rare talent to be able to explain something as abstract and complex
          as theoretical physics in a way an eight grader can understand!

          All success
          Dr.Mani
          I like deep thinking and it was ten years ago that I wrote two e-books on ancient philosophy, relativity, quantum physics, new age, and postmodernism. I uploaded it for free reading and download. One of those e-books freely hover on the web. Its title is "The Three Unanswerable Basic Questions." Some have even sold it at amazon as kindle while others sold it at ebay with other famous e-books in a CD. That is the time when internet marketing came to my mind...
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          • Profile picture of the author drmani
            Originally Posted by Dennis Gaskill View Post

            Dr. Mani, Dr. Kaku is a frequent guest (with 'frequent' meaning once every few months) on the Coast to Coast radio program
            Sounds intriguing

            Please PM me the link, would love to listen in to a few shows. Thanks.

            Originally Posted by internetsecretbook View Post

            Its title is "The Three Unanswerable Basic Questions."
            Is it the one from the BibleMathematics site? Downloaded one PDF with that title
            from Scribd, and saw the 3 Qs.

            Intriguing, for sure. I'll share another abstract opinion/aphorism of mine:
            "What you believe is your truth"

            All success
            Dr.Mani
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  • Profile picture of the author Zeus66
    C'mon, connect the dots people! Isn't it OBVIOUS by now that when the LHC finally does uncover irrefutable proof of the God Particle it will signal the end of all things? It's obviously going to happen on Dec. 21, 2012. Duh!
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  • Profile picture of the author George Wright
    I always have been and always will be up for a Short report. GO FOR IT.

    George Wright
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  • Profile picture of the author mikemcmillan
    I think the OP is actually a prophet who has come here to save us! His "god particle" will come in the form the Lost Commandment (#11). Won't it be grand if the next commandment, the one people have been waiting for for thousands of years, is disclosed to planet earth through the Warrior Forum? It will be a most glorious day for humankind!
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  • Profile picture of the author deloon
    I sure would like you to whip it.
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    • Profile picture of the author Paul_Short
      Originally Posted by deloon View Post

      I sure would like you to whip it.
      I'll need to get a few more shots of that lighter fluid aftershave into me first
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  • Profile picture of the author Giani
    Lets see what is it.
    Signature

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  • Profile picture of the author sweetgal
    Banned
    [DELETED]
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    • Profile picture of the author Paul_Short
      Originally Posted by sweetgal View Post

      Am waiting to see what is in stock. You seem to be having very juicy information. I think that thing you have been taking is working miracles. Let us wait for the free PDF. Hope it will be on a page where I can see it. I will grab every bit and use it. It won't take long,eh.
      Oh, yeah, not everyone here is a member of the War Room (slaps self on forehead!). I'll probably link to the download in my sig or something too.

      Thanks for bringing that to my attention.

      Paul
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Paul_Short View Post

        Oh, yeah, not everyone here is a member of the War Room (slaps self on forehead!). I'll probably link to the download in my sig or something too.

        Thanks for bringing that to my attention.

        Paul
        Paul, it sounds like you've decided to do it. Looking forward to seeing if it is about what I think it is about.
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        • Profile picture of the author All Night Cafe
          I would like to read it. Please let us know when you
          put it together.

          Sounds like a great read.
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        • Profile picture of the author halmo
          This thread could be lesson 1. The pre-selling is great -- everybody is anxious to see what he knows that we don't.

          So, when can we see it? Can't wait for that whip!
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        • Profile picture of the author cborgrx
          Great report Paul. I use what you say in my bricks and mortar biz. It works. It bolis down to "treat people the way you would like to be treated". Tanx for the reminder.
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  • Profile picture of the author Eko Ventures
    I'm definitely interested in hearing more about your theory .
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  • Profile picture of the author James Campbell
    I find your views interesting and wish to subscribe to your newsletter.

    Yes, whip up the pdf
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  • Profile picture of the author Diane S
    Be sure to do the right thing and put it up as a free WSO. That is where the newbies always go first, to buy some internet marketing instant money-producting magic potion, so why not give it to them for free? Heck, all they need is the Marticle.

    *diane leaves to go to godaddy to register marticle.com and instantmarticle.com
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    • Profile picture of the author Michael Shook
      Originally Posted by Diane S View Post

      Be sure to do the right thing and put it up as a free WSO. That is where the newbies always go first, to buy some internet marketing instant money-producting magic potion, so why not give it to them for free? Heck, all they need is the Marticle.

      *diane leaves to go to godaddy to register marticle.com and instantmarticle.com
      Oh Man, I knew I should not have left to go eat lunch.
      Signature


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      • Profile picture of the author Paul_Short
        Well, I just submitted a post in the war Room and the report will be available there as soon as a mod approves it.

        For anyone wishing to get it earlier or not a war room member, just take a little look around and you just may find it.

        It's not much and now that I see it I probably could/should have just posted it here as text on the forum, so if you're expecting something huge, I hope you're not disappointed.

        Thanks for motivating me to write it up everyone. I hope you get something out of it

        Paul
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by Paul_Short View Post

    Hi folks,

    I've been doing a lot of deep thinking lately (fueled by gallons of coffee, the occasional quart of rum and once even a substance that the Native American Indians used to achieve higher levels of consciousness ;-)) and I believe I may have discovered the reason why so many Internet marketers have so much trouble making money.

    It's a theory, so I'm not going to sell it, but if there's any interest in it I'll whip up a little PDF for y'all and stick it in the War Room here on the forum as a free download.

    I used the phrase "God Particle" in the title of this post because it refers to the Higgs Bosen - a theoretical particle that those dummies working on the Large Hadron Collider (LHC) over in Geneva (CERN) are looking for. It's supposedly the particle that gives everything mass and fills in the holes - the glue that holds everything together.

    Well, my theory is much the same except it deals with marketing - it's the bit of info that most marketers are missing and continuously eludes them.

    Ok, enough geekiness.

    Y'all want me to whip it up for you into a no strings attached free download that'll remain in the War Room for all time?

    Paul

    Disclaimer: Calling the people working at the LHC "dummies" was a joke.
    FYI, it's spelled Higgs Boson and Fermilab, not CERN is very close to reaching the energy levels necessary to see it, albeit unsuccessful thus far. CERN is still struggling to get itself up to full speed, but hopefully soon.......on a side note, nice solid report. Much thanks.
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    • Profile picture of the author Paul_Short
      Originally Posted by thebitbotdotcom View Post

      FYI, it's spelled Higgs Boson and Fermilab, not CERN is very close to reaching the energy levels necessary to see it, albeit unsuccessful thus far. CERN is still struggling to get itself up to full speed, but hopefully soon.......on a side note, nice solid report. Much thanks.
      Oops!

      So that's why I haven't had much luck with the particle accelerator in my basement.

      Thanks for the clarification

      Paul
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  • Profile picture of the author Dennis Gaskill
    Paul - I think that was an excellent report. I enjoyed it greatly.

    I've written about this topic before, but probably not as effectively. When we hang out here, talking strategy and technique and marketing in general, it's easy to drift away from "the God particle" (don't want to spoil it for anyone who hasn't read the report) a little bit at a time. This was a good reminder of what's important.

    Thanks.
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author PhoebeSmellyCat
    I'm more interested in the "substance that the Native American Indians used to achieve higher levels of consciousness"

    Just kidding!

    Yes! I would love to read a report like that. The God Particle, I meant, not about Native American Indians...
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by PhoebeSmellyCat View Post

      I'm more interested in the "substance that the Native American Indians used to achieve higher levels of consciousness"

      Just kidding!

      Yes! I would love to read a report like that. The God Particle, I meant not about Native American Indians...
      Look in his signature.
      Signature

      Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author wanna-succeed
    Originally Posted by Paul_Short View Post

    Disclaimer: Calling the people working at the LHC "dummies" was a joke.
    LOL!
    They are probably thinking the same thing about us....
    Anyway, I am not rich by any means but do incourage you to make this, I'll bid 1$...All I can afford atm
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    No sig, good day m8...

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  • Profile picture of the author rcritchett
    Let er rip! By the way, I'm aligned with your Human Approach - It's the only approach.
    Signature

    We do mail-in iPhone Repair Services, Nationwide in the US. LCD/Digitizer Glass Replacement And More.

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  • Profile picture of the author Paul_Short
    Thanks everyone. I really appreciate the feedback on the report.

    There's tons more little reports like that one in my head and whenever they need to escape from my coffee-soaked brain I'll stick them online as free downloads.

    Glad you guys liked it

    Paul
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    • Profile picture of the author Shaun OReilly
      Thanks for the report Paul.

      I try to keep in mind that my lists and website visitors
      are fellow human beings at the other end with their own
      challenges and aspirations.

      Or as I like to say... all lists come with hair on top!

      My goal is to help my visitors to get what they want better
      than anyone else in the marketplace.

      Dedicated to mutual success,

      Shaun
      Signature

      .

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  • Profile picture of the author Tinkerbell
    Paul, surprisingly enough, I've offered a similar report in the War Room. The link in my signature which goes to "The Greatest Internet Marketing Secret Ever Told."

    Tina
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  • Profile picture of the author suemax
    Thanks for this - at first glance seems very helpful - Kudos to you.
    Signature

    Master Resale Rights are so versatile, and these are educational, too. All kinds of IM material. Read, sell, break up into articles, combine into bundles, and there are 250 of them, complete with MRR, here for a bargain price! I'm even throwing in the sales page. Only £37 for Warriors. http://www.250mrrproducts.com

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    • Profile picture of the author halmo
      Thanks, Paul. A great report on something that should be self-evident, yet so many of us have to be reminded.
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      • Profile picture of the author ExRat
        Hi Paul,

        Thanks for the report, it was interesting.

        I have some feedback for you

        I'd like to go a little deeper on the subject. Regarding the human aspect, I find that there are two sides to it. Personally, I approach my business in this (the 'human') way by default - in some ways that's positive, but in others it's the opposite.

        The positive side is that my clients usually become my friends and business and pleasure always become intertwined in a positive way. I enjoy my work because it's not just about profiting and of course, (as you pointed out) it's a lot easier to solve the problems of your prospects when you view them as human beings rather than just a number on a list.

        The negative side is that in some ways and some circumstances, it can be a hindrance when you focus too much on the human aspect of business.

        A few years ago I asked someone on the forum to recommend to me a book about the 'tougher' aspects of business. The book they recommended was 'Thick Face, Black Heart' by Chin Ning Chu (the quotes in my sig are all from it.)

        It's by someone who has a blend of business experience from both the Asian (China) market as well as the USA market. They take an old Chinese concept and explain it in a way designed to assist Westerners to understand the Asian way. It deals with aspects of this issue that I am presenting.

        I can think of many businesses where certain jobs within that business (particularly those at the higher levels of decision making) require an almost dehumanised approach to them, once certain moral/ethical prerequisites are dealt with and put on one side.

        Just as an example, from what I have seen on TV, a typical hedge fund or stock trading company would reject someone with the human orientated approach and actively seek people who can shut off emotional, ethical and environmental thoughts which will distract them from completing the business task at hand, as professionally as possible.

        In marketing, you would want a copywriter who can empathise and who has a deep understanding of human psychology as well as hard-selling ability. But if you have someone who is a number cruncher - who analyses test results in order to make difficult decisions in terms of marketing, industrial engineering or pricing you might actually find that someone with a more human orientated approach would be hindered by it.

        Do you want your marketing analyst to make decisions to improve bottom line, or to minimise refunds/complaints and boost customer satisfaction?

        Do you want your industrial engineer to focus on minimising unnecessary wastage or to keep 'Bob' in a job because he's a nice bloke?

        Do you want to price a product to please the customers or maximise ROI?

        In all honesty, I think the ideal marketer is someone who can confidently, accurately and professionally switch between hard-nosed business person who deals with numbers like ROI and retention rates and make difficult decisions confidently with an uncluttered mind, and conversely switch to using the more human orientated approach when it comes to communicating with prospects and customers.

        Therefore I'm not convinced that you have presented the IM 'God Particle.'

        I think that this is an important aspect of IM. I think it's also one where many IMers have some difficulty.

        But considering your assertion that this is -

        the reason why so many Internet marketers have so much trouble making money.
        ..I don't think it is. And if it is, then I think it's more important that marketers appreciate and master both the human aspect as well as and in tandem with the absolute opposite.

        If we were to judge things purely on a financial scale, then I would have to say currently that psychopaths who see prospects purely as numbers are actually more likely to make more money in IM than those who see the human aspect of their market by default.

        I think this is also mirrored outside of IM in the bigger picture, not least because many huge companies are operating in virtual monopoly conditions - in which case from a business and profit point of view, caring is financial suicide and the exact opposite is the typical approach adopted by companies that make billions.

        If someone asked me the best way to approach their IM business (broadly, not just from a pure profit point of view) I would advise them to take the human approach. But I would also warn them that this comes at a price in terms of effort and overall profit, but reaps many rewards beyond the financial aspect.

        In summary - If you were so inclined, I would be interested to hear your opinion and further explanation of what exactly makes you feel that this is the IM 'God particle'.

        I think it's an important point you make and currently it's a great way to 'zig' while everyone else lazily 'zags'.

        But I'm not convinced that it's causing as many issues as suggested, in terms of it being the IM God particle and causing marketers to have trouble making money. I'm interested in your response, but also don't want to detract from or sound unappreciative of the effort you have applied in creating this interesting, thought-provoking thread and report.
        Signature


        Roger Davis

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        • Profile picture of the author Roaddog
          exrat

          Very eloquently put. I wish that I could write as well as you and Paul Myers even though I don't always agree with either one of you.
          Like the post by JD.

          But I do salute the art form that you both have.

          You said what I think, in this case, but cannot express quite as well.

          As for your reply.
          It is hard to have both yin and yang at the same.

          Jim
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          • Profile picture of the author ExRat
            Hi Roaddog,

            Thanks for the props

            It is hard to have both yin and yang at the same.
            Why?

            I'm not an expert, but to me the very concept of yin and yang is that they co-exist - when one pushes, the other concedes, but this action forces the opposite to occur simultaneously elsewhere.

            When light 'pushes' the darkness away in the morning in the UK, the darkness 'pushes' the light away simultaneously in the evening in New Zealand.

            In my opinion, the ultimate goal is to have everything as close to a perfect balance as possible. Absence makes the heart grow fonder but familiarity breeds contempt. A real man must destroy threats to the family, but also be able to gently cradle the newborn.

            Ideally in business (and life) we should be able to close deals agressively to our advantage, compromise and also give freely - at just the right times.
            Signature


            Roger Davis

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        • Profile picture of the author Paul_Short
          Roger,

          I can set up a business, a site, an autoresponder, load it all up with content and offers, do all the google trickery, get links, buy courses, WSOs, etc., but without people taking action, I don't make money, and there is no ROI to think about maximizing.

          There is no way to gauge the success of the sales copy my copywriter wrote if s/he can't get the first published draft to attract at least 1 or more people to buy.

          Without people, you wouldn't have any clients and you wouldn't know whether you're focusing too much or not enough on the human aspect.

          Marketers have no way to focus on both the human and hardcore business aspect if no humans are buying.

          You make a lot of great points, but those points are coming from the assumption that those marketers and business people already have measurable sales, that come from people. Somehow, in some way, they were able to attract those people.

          Without the people, there's nothing to balance out. There's no one to fill in the holes. And if marketers don't think of that aspect of running a business or trying to make money...

          That's where I'm coming from with the report.

          Paul
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        • Profile picture of the author drmani
          Originally Posted by ExRat View Post

          In all honesty, I think the ideal marketer is someone who can confidently, accurately and professionally switch between hard-nosed business person who deals with numbers like ROI and retention rates and make difficult decisions confidently with an uncluttered mind, and conversely switch to using the more human orientated approach when it comes to communicating with prospects and customers.
          Roger, great point. It's not so much a 'conflict' as a 'balancing act'.

          I'll give you an analogy from my medical practice.

          When I meet with the family of a child who is going to have surgery,
          I am intensely aware of the 'human' issues, while talking to parents,
          hearing their story, seeing the emotion, pain and fear in their eyes
          as they prepare to face a challenging period ahead.

          But inside the operating room, while these emotions no doubt remain,
          the focus of our entire team is upon the surgery itself. In a sense,
          you could call it 'de-humanizing' the experience, though in reality it
          is an intensification of it while putting those feelings 'on hold' as
          skill, expertise and experience come into play to perform a delicate
          and complex task.

          One without the other would make the overall experience less rich and
          meaningful, imho.

          A real professional can place things 'on hold' at will, to focus on
          things that have to be done more dispassionately and impersonally.
          That, however, doesn't make things less 'human'... indeed more so.

          The flip side of 'tuning out' the humanity on the other end so that
          one may perform one's chores more efficiently creates automatons and
          robots who, though they may be brilliantly effective at what they do,
          are often less fulfilled or satisfied on a deeper plane by the fruits
          of their dubious "success".

          Thanks for the nice post, Roger. It expands upon Paul's excellent
          message.

          All success
          Dr.Mani
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  • Profile picture of the author Don Schenk
    Oooo thanks for the report Paul. It will be good whack on the side of the head for some of us.

    Now, can you please just stick your head into the Internet so it will emerge from our monitors where we can each do a "Mr. Spock" type mind meld with your brain?

    I can't wait. Thank you in advance.

    :-Don
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    • Profile picture of the author Paul_Short
      Originally Posted by Don Schenk View Post

      Oooo thanks for the report Paul. It will be good whack on the side of the head for some of us.

      Now, can you please just stick your head into the Internet so it will emerge from our monitors where we can each do a "Mr. Spock" type mind meld with your brain?

      I can't wait. Thank you in advance.

      :-Don
      Thanks, but the mind meld will have to be postponed to a later date. My brain is too tired after the marathon work sessions over the past few days.

      Paul
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  • Profile picture of the author pizzatherapy
    Wow, you got over 80 responses (so far), just by teasing that if there was enough interest you would give us the answer... And you did, Paul. Thanks.

    And it was a valuable answer. Re-humanize your marketing!

    I loved hearing about the cosmic glue (or "good old medicated goo") that is the basic nano particle of the universe...

    Remember your market. Thanks for the reminder. Very well stated.

    It was a great read!
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