For Google Adwords, if we advertise for Fat Loss 4 Idiots, if we use direct linking, the display URL has to be 4idiots.com (which is the merchants' website). We are competing with tons of website for the display in Adwords.
If we use re-direct on our landing page, can we change the display URL to our website ? The ACTUAL landing page is still Fat Loss 4 Idiots. Will we be penalized by Google in this case (if display URL is our website but landing page still ends up at the merchant site) ?
Would appreciate advise on this.