How is creativity helping you in your business and marketing?
Had a very interesting PM discussion with an awesomely great thinker earlier and it inspired me to ask you all this question:
How is creativity helping you in your business and marketing?
My own thoughts:
Just looking at some of the questions being asked here on the forum, coupled with how successful the products that claim to hold your hand and drag you step-by-step seem to be, IMO, indicates that there's a lack of creativity in our industry from the get-go. My opinion is further supported by the product of that step-by-step hand holding when I see massive amounts of spam in search engines, people copying other's sites and methods without understanding why those sites are successful in the first place, etc.
But the truly successful people who float to the top of niches always seem to have a creative streak, in how they market and present their products and public image, at least.
Myself - I've always seemed to do a lot better when I add creativity to the mix. I've been able to set myself apart from most by doing my own thing rather than doing what everyone else is doing.
Thoughts?
Paul
Founder of JVZoo. All around good guy :)