Forget Internet Marketing, Here Comes Mobile Marketing ~~~ The Next Wave!

14 years ago

Wow, great post amazing videos (I'm still watching)... I actually just started "Mobile Marketing" (is this the word now?... haha) ... and the results are simply amazing!

It might soon replace email marketing...

Edit: I actually don't do exactly what this guy talks about... I send out special offers via text message for my list of "vip early birds"

Best Regards,

-Alex Kaplo

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Johnson Tay

14 years ago

Originally Posted by AlexKaplo

Wow, great post amazing videos (I'm still watching)... I actually just started "Mobile Marketing" (is this the word now?... haha) ... and the results are simply amazing! It might soon replace email marketing...

Best Regards,

-Alex Kaplo

Serious?

How are the results like?

Any other gurus you learn from besides Gauher?

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AlexKaplo

14 years ago

I actually "stole" this little strategy from Dennis Karganilla (Sorry D

)... hes a network marketer guy and he uses this technique along with a autoresponder to get new leads.

I simply applied it to my "direct selling information business" and I'm getting pretty good results. I use (no affiliate, no sponsor) VoiceShot, it cost about $0.12 per text message and if your promoting a big ticket item your actually spending a few cents to get back a few hundreds dollars!...Amazing

Hope this was helpful man,

Best Regards,

-Alex Kaplo

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Johnson Tay

14 years ago

Originally Posted by AlexKaplo

I actually "stole" this little strategy from Dennis Karganilla (Sorry D

)... hes a network marketer guy and he uses this technique along with a autoresponder to get new leads.

I simply applied it to my "direct selling information business" and I'm getting pretty good results. I use (no affiliate, no sponsor) VoiceShot, it cost about $0.12 per text message and if your promoting a big ticket item your actually spending a few cents to get back a few hundreds dollars!...Amazing

Hope this was helpful man,

Best Regards,

-Alex Kaplo

Damn are you selfish!

Why didn't u release a WSO on it?

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saou

14 years ago

[DELETED]

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Johnson Tay

14 years ago

Originally Posted by saou

I agree with the mobile Marketing idea. after going through your site. it pricks me i have been using mobile marketing and it has been working fine for me. am already good to go.

great! why don't u share your results as well? haha...

man this thread should have been in the private section.. i figure the info shared here will be GOLD...at least based on what Alex has shared... and what saou will be sharing..LOL

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AlexKaplo

14 years ago

Haha... I was just getting warmed up there as the guy said on the video (very smart guy what hes name BTW?)... edit: never mind...

You can actually collect peoples telephone numbers simply by applying the "V.I.P" trick, right next to the Aweber form just put in (VIP Only) ....everyone wants to be a vip and this will increase your conv....

After you do this you can text message them a recorded call using
(Again I am not an affiliate or a sponsor I'm simply giving my personal resources)

www.voicenation.com
$19.95/month for conference call. Setup a autoresponder with a number setup with them for a 20 min call... prospects listen to the call. .. and then goe to Press #0 to voice mail or to call you personally.

If you like running your business on complete autopilot then do a contract with a "Call Center" (caught Rich Jerk specialty

) .. and get a salesman to give out a sales pitch for you customers... sometimes these guy's are really pushy (believe me I know)... so make sure you tell them to be easy & relaxed when talking to yours customers.

At the end of the month they will send you a check... it's as simply as that BUT they will take a certain percentage ... but it's all good...

Anyone that has done a little bit of network marketing or promoting big ticket items will know this kind of stuff very well or at least a little bit I hope..., but I've never seen a person do all 3, mobile, email and offline marketing ....until now

! ...You really have to love making money in this modern age!

Hope this was helpful guy's,

Best Regards,

-Alex Kaplo

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Bruce Wedding 14 years ago

Hey Johnson,

Is it appropriate to allow everyone to bypass Gauher's opt in?
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Chris Lockwood

14 years ago

"Forget Internet Marketing", "It might soon replace email marketing..."

Give me a break!

Do you really think many people want to get your ads on their cell phones? At least compared to the number who are willing to join an email list?

Hint: I'm on probably 100s of lists, but if you send ads to my phone it won't do anything but piss me off and look for ways to report it.

Are you aware that over 80% of cell phone users do NOT use text messaging?

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Ron Douglas

14 years ago

Originally Posted by Chris Lockwood

"Forget Internet Marketing", "It might soon replace email marketing..."

Give me a break!

Do you really think many people want to get your ads on their cell phones? At least compared to the number who are willing to join an email list?

Hint: I'm on probably 100s of lists, but if you send ads to my phone it won't do anything but piss me off and look for ways to report it.

Are you aware that over 80% of cell phone users do NOT use text messaging?

That plus the fact that many of them don't have the text message plan and it will costs them about $0.15 for each text you send. That will really piss people off.

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AlexKaplo

14 years ago

If you voluntarily give your telephone or cell phone number out and receive promotional advertising will that really piss you off? ... I'm almost 100% sure you have opt-in at least once to some kind of newsletter and still receive on regular bases blunt advertising, so what's the different with text message?

We are NOT talking about buying a list of numbers from customers or opportunities seekers this is collecting people information just like auto responders and following up with advertising instead we are using mobile services.

If you don't think the mobile industry is the new wave, please keep this in mind in 2007 text messaging alone made a global estimate of 80 BILLION worth in profits AND 2,800,000,000,000 (TRILLION) text messages we're sent!

I'm pretty sure this number doubled this year and that in 2009 it may triple because of all the new technologies being presented.

Best Regards,

-Alex Kaplo

Originally Posted by Chris Lockwood

Are you aware that over 80% of cell phone users do NOT use text messaging?

BTW: Chris I would love to have the source of which you got this fact from.

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scrofford

13 years ago

Originally Posted by AlexKaplo

If you voluntarily give your telephone or cell phone number out and receive promotional advertising will that really piss you off? ... I'm almost 100% sure you have opt-in at least once to some kind of newsletter and still receive on regular bases blunt advertising, so what's the different with text message?

Yeah but I and a lot of other people WON"T voluntarily give out their phone numbers. As a matter of fact, I absolutely HATE being advertised to through text messaging!

There is no way mobile will out do IM. And if I don't get good content in my inbox from someone I have opted into their list, they are then gone to cyberspace....poof!

I think mobile marketing will have its place and be fairly popular, but IM will always be a good gig. People are more apt to give out their email address than their phone number.

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silho

13 years ago

Originally Posted by scrofford

Yeah but I and a lot of other people WON"T voluntarily give out their phone numbers. As a matter of fact, I absolutely HATE being advertised to through text messaging!

There is no way mobile will out do IM. And if I don't get good content in my inbox from someone I have opted into their list, they are then gone to cyberspace....poof!

I think mobile marketing will have its place and be fairly popular, but IM will always be a good gig. People are more apt to give out their email address than their phone number.

Just because you won't give out your mobile number does not mean that others wont. Globally, mobile is easily three times bigger than (computer-based) Internet use and marketing.

If you dont think that mobile marketing will outpace and outdo regular Internet marketing then you need to look at the numbers. These are today's current stats (not projections).

Internet marketing = 1% conversion rate
Email marketing = .05% conversion rate
Mobile marketing = 22% conversion rate

In the states IM is popular since our entree to the Internet was with the PC. The rest of the world first met the Internet (and still primarily use the Internet) on their mobile phones. They are very accustomed to communicating and being marketed to on this device.

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BlogBrowser

Banned 14 years ago

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jan roos

14 years ago

Originally Posted by BlogBrowser

Even if I voluntarily joined up and gave my mobile number, by the third marketing text message I'd receive I would unsubscribe. Receiving texts is much more intrusive than receiving emails.

I agree with that. What if I am sleeping and then my phone goes off, wakes me up just to see it another damn advertisement. I would unsubscribe right there and then. As far as email go. I can view my emails at my own time and I can also choose to not view it if I wan to. Text is too invasive. For example, I know network marketers that blast out voicemails and I received a few of them and its very annoying to say the least.

Cheers

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ustelephone 13 years ago

We found a simple solution to avoid anoying people along with having our db scrubbed through the DNC list. We contracted an an answering service and used their toll free number as the caller ID displayed on all of our calls. The dialer also has an opt out key that will route to the same toll free. The service apologizes for the call and updates our DNC thru an URL on our website. This has eliminated most complaints on a campaign doing over 3m dialouts per month. Total cost of the solution is under $200 per month.
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- Deep S Walia 13 years ago
  
  Hi Guys,
  
  This sounds interesting but I dont know a lot about the above. I am certainly gonna look more into this as I think there could be something here - if its done right.
  
  Definitely some interesting facts, and it is always good to have a new angle on the things..
  
  I'll be reading the post regularly..
  
  Cheers
  
  Thanks
  
  Signature
  
  Never be content with second truths!
  
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silho

13 years ago

Hey Everyone:

My name is Shaun Parsons but most people call me Silho. I am a 13 year interactive marketing executeive and 11 years of those have been with mobile marketing. This is not a two or three year old industry. It has been aroundd for a very long time, but it's finally getting a lot of attention - thanks to Apple and Google. Working with smaller businesses and local businesses provides the greatest challenges to me (which I love), but I've also marketed and promoted everything from soda to concerts, to TV shows, to NBA All Star Weekend with mobile marketing. Timberland BOoks, Johnnie Walker, MTV, Comedy Central, Coke, the NBA, & Sony Records are a few of the clients that I've worked with over the years. I'm not trying to be bragadocious. but I only list all of this to show the kind of career and experience that I've been blessed to have.

Now for my two cents...

For those that think that 80% of people do NOT have text messaging you are aboslutely wrong. More like 70% of people with mobile phones actually use their text messaging service (80% have the service so only abot 10% of those with SMS service do not use it on their phone). This is a global statistic. And Alex, you are 100% correct in saying that there were almost 3 TRILLION text messages sent in 2007 and about 3.1 TRILLION sent last year alone.

To those that think you are going to get a bunch of text messages in the middle of the night you have to think about the fact mobile marketers (at least the good ones) know that in order to get your attention they have to send you messages when they are awake. Mobile marketing is not about sending messages to people in hopes that they read your message and take action later - when they get around to it.

Mobile has two basic principles that rules it's dominance in the marketplace. Your messages have to be 'location specific' and 'time sensitive.' Messages that are sent to you in the middle of the night are not time sensitive so that message is considered dead. Knowing where your end users are and when they want to use your services is very important. It is the key to being successful with mobile marketing (SMS marketing in particular). If you cannot determine these two things for your list then you should not be in this space ( not yet at least). If you don't know where to begin to figure out when to send out messages to your database contact me and I will tell you the prime days and times to send messages to your database for your business.

Without even knowing Alex I can vouch for his experienece with mobile. I've seen open rates as high as 82% on a single message and the LOWEST conversion rate that I've ever gotten on mobile campaignt wsa 12%. When done properly you can start building a list and make money in about 2 - 3 weeks. If you have any questions about mobile or want to know about the easiest way to get started in mobile please feel free to contact me.

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txdalgal 13 years ago

Hi Sihlo--can't PM. Tried to download your pdf, but my security software gives me this when I try to access...site uses an invalid security certificate.

Would be happy to provide my contact info to get the report, but cannot get to it. Would you please help?
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txdalgal 13 years ago

Silho--I don't have enough posts to PM...I clicked on the link on your signature and was redirected here:

socimo. com / hov-marketing/

(also can't post links, so I put in the spaces and removed www)
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clawHAMMER

13 years ago

I have a mobile phone and I could care less about giving or receiving text messages. I received 2 or 3 of them about a year ago, randomly, it annoyed me and I noticed I was charged when my bill came in so I disconnected the text feature and haven't missed it since.

Mobile marketing? Naaa, I'll pass.

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silho

13 years ago

I'm not discrediting anyone's annoyances with spam - in any form. But I don't think it's wise to completely disregard an entire industry's weight just because of your personal experiences.

I've had my car totaled in an accident that was not my fault. I've had cars with faulty software and hardware. I've had cars that I just didn't like. Would it be smart of me to completely call the automobile industry a sham and walk everywhere I go?

Mobile is bigger and more bountiful than most other forms of advertising and marketing. As it matures it will become more regulated just like the the Internet was.

Remember the first time you got spam in your inbox? Did you shut down your hotmail or yahoo accounts back then?

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Nightengale 13 years ago

I find this thread incredibly interesting.

1. I hate spam as much as anyone else.

2. I just got an iPhone about three weeks ago -- barely. I'm not a Mac person and the only other Apple product I own is an iPod Nano. But I LOVE it! I really wanted a Blackberry, and I'm not too thrilled by the iPhone's touch screen but I chose the iPhone over the Blackberry though because what you see on the iPhone is more representative of what you see on the Web.

The more I use my iPhone though, the more I love it.

3. I'm one of those people who's a heavy texter. (Unlimited texting is part of my monthly plan.) Partly it's because I'm a writer and LOVE words (can ya tell???) and partly because in my previous job, I worked in a call center and couldn't make or take calls during work. But I COULD text -- if I did it on the sly and didn't get caught.

I no longer subscribe to everyone's e-mail list and only follow a few people anymore. (VERY FEW!) One of those I already follow had her own iPhone app developed and because I already knew her and liked her, I eagerly downloaded it and I appreciate the short messages she sends. (She doesn't overdo it.)

So I'm open to receiving texts from someone. But!!!... (And here's the caveat...)

1. It would have to be someone I already have a previous relationship with and
2. The texts have to be very relevant and contain good content, not just constant promotional messages.

#2 above applies to e-mail and other messages too. The lists I stay subscribed to are the ones who provide solid, relevant content, not just spam messages. As for the one (and only!) person I've opted in to receive texts from (via her iPhone app), I know her, like her, trust her, and admire what she's doing. And that didn't start with the texts.

But allowing her to text me allows her further into "my space" and she acknowledges that and appreciates it. And she keeps sending the relevant content I've signed up for. I actually look forward to them.

Since I have an iPhone and it's an iPhone app, I can access her YouTube videos, podcasts, Facebook wall and notes, Twitter, etc. (I'm an Internet addict and junkie and can't BELIEVE I didn't get an iPhone until now! It's the Internet at my fingertips, even without my laptop. I love it! )

As always, I think you need to consider your audience. Don't let the razzle dazzle of the technology blind you. The age of your audience is a BIG factor in their tech-savviness (is that a word???). Typically, the younger they are, the more likely they are to be willing to receive text messages (and have unlimited text messaging plans). You can always survey your list to see whether they're open to receiving text messages...

If/when you decide that mobile marketing is appropriate for you, make sure that you:

1. Make that list opt-in only! Double opt-in is best. And if someone somehow gets on your list when they didn't want to be there and they request to be taken off, take them off immediately!

2. Test and track! Your own testing will tell you if it's even worth it.

Just as an aside, do the services mentioned in this thread have an automatic opt-out feature like e-mail autoresponders do???? And if so, do they allow you to see how many people have subscribed and how many people have opted out??? From a marketing standpoint, you need those numbers to see which marketing is effective for you and which isn't.

Michelle
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Jay F

13 years ago

I worked in the mobile industry for a while and can vouch for the data. The market is huge. Those of us here in the U.S. really don't get it. In many of the developing countries mobile is bigger than email. And, many of them have disposable income.

All I'm saying is don't apply a model that you're used to here in the U.S. as it is not representative of how big mobile is already.

btw - I haven't gotten into it yet, but there is also a lot to be made in premium text messaging.

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silho

13 years ago

Jay:

Thanks for the back up. Premium SMS sucks for the publisher. The carriers will easily take half of the earnings themselves and by the time you're done slicing the pie you'll get only 20 - 30% of your MSRP from the user anywhere from 90 - 180 days later. There are other ways to go about charging your customer and still get a lot of the revenue to keep for yourself.

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Kym Lawn

13 years ago

Maybe texting is a geographical thing. I have read that the US has been much slower on the uptake with texting. Here in OZ it is fairly much part of most peoples lives. Even my 83 year old parents have learnt to text. LOL.

Technology is a very personal thing. There are people who still don't get the internet and won't use email. (go figure!)

Whatever challenges our beliefs and comfort levels will always polarize any discussion.

Texting and mobile phones are here to stay. I think the savy marketers will learn to embrace the technology and the not so savy ones will butcher it and give everyone else a bad name.

Gee, that sound like a familiar senario doesn't it.....

Cheers
Kym

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Dennis Gaskill

13 years ago

sniff...sniff...I can almost smell the new regulations coming, ala fax spam.

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Jay F 13 years ago

Originally Posted by Dennis Gaskill

sniff...sniff...I can almost smell the new regulations coming, ala fax spam.

The regulations are already here. Albeit they are self-imposed. The carriers are all to aware of the possibility of spam and maintaining customer satisfaction.

In the U.S., every carrier has placed a throttle on all external servers that use their email-to-SMS gateway. They have blacklists that are shared as well.

For vendors that have direct access to their SMS gateway, they are subject to very strict T's &C's. Violators will get access blocked.

With the these systems in place, it is still possible to abuse, but, difficult. They are put in place to protect the carriers from customer complaints. Particularly because complaints can be followed up with requests for refunds. Can you imagine requesting a refund from your hosting provider because of spam?
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Dhira 13 years ago

Originally Posted by Dennis Gaskill

sniff...sniff...I can almost smell the new regulations coming, ala fax spam.

lol. Me too. It will happen.

I've been with Gauher's list for a while and haven't jumped on this even though he introduced it a while back. But will keep an eye on this....
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breadtoaster

13 years ago

Hi, thanks for the video, truly enjoy it!

Recently, some retailers had started using this type of marketing too.

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amandafrei

13 years ago

I still don't see much point to Mobile Marketing.

I could be dead wrong though. It's like people saying that Twitter will get you millions. I still haven't seem a system that could make me a lot of money with any of this sites.

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jennypitts

13 years ago

Thanks for sharing the info. Mobil marketing is something that can work perfectly in conjunction with internet.

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Forget Internet Marketing, Here Comes Mobile Marketing ~~~ The Next Wave!

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