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Total WSO Failure?

by KenTheriot
55 replies
Just wanted to get some advice from the more experienced folks about WSO success in general. In the past year I ran two of them and both were miserable failures. The first one I could sort of understand, since it was my first and I was really just testing out the process. Plus I got kicked off the Warrior Forum for a week the day it went live for violating one of the rules. So I couldn't answer any questions or deal with any issues before it disappeared into obscurity.

But the one I ran last month I did "by the book" utilizing one warrior's process for doing WSOs. I paid the $40 and made one 5-dollar sale. The guy who made that purchase even made a positive comment on the thread. But then...nothing. Just another negative ROI IM effort.

What am I missing? I'm not allowed to promote the WSOs to the people on Warrior Forum (that's why I got banned for a week for that first one). And new WSOs go up so frequently that they slide off the first page in a matter of hours. It almost seems designed to make you fail.

Am I missing something?

Thanks.

Ken
#failure #total #wso
  • Profile picture of the author M Thompson
    Originally Posted by KenTheriot View Post

    Just wanted to get some advice from the more experienced folks about WSO success in general. In the past year I ran two of them and both were miserable failures. The first one I could sort of understand, since it was my first and I was really just testing out the process. Plus I got kicked off the Warrior Forum for a week the day it went live for violating one of the rules. So I couldn't answer any questions or deal with any issues before it disappeared into obscurity.

    But the one I ran last month I did "by the book" utilizing one warrior's process for doing WSOs. I paid the $40 and made one 5-dollar sale. The guy who made that purchase even made a positive comment on the thread. But then...nothing. Just another negative ROI IM effort.

    What am I missing? I'm not allowed to promote the WSOs to the people on Warrior Forum (that's why I got banned for a week for that first one). And new WSOs go up so frequently that they slide off the first page in a matter of hours. It almost seems designed to make you fail.

    Am I missing something?

    Thanks.

    Ken

    Did anyone know you were releasing the WSO?

    It's very easy to miss them even if they are good unless they are getting comments.

    Was it a topic where there are lots of demand?
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  • Profile picture of the author Charlotte Jay
    What are your WSO's about? I only ask because it seems that the self improvement and getting your business organized ones, never seem to do well. You might consider giving a few review copies out to experienced warriors to gain credibility. I think a lot of times, trust is a big issue with people. You also need to be focused on what your crowd is looking for. Sorry, just rambling here, but those are some jumping off points. I picked up an excellent WSO about running a successful WSO from Winebuddy just a week or so ago. It's worth the read. Hope that helped some.
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    • Profile picture of the author Kay King
      I think it was too limited in scope and in size. If it's the one I just saw, it was 5 articles about a topic that's not a high traffic niche.

      To give you a comparison, an old WSO I offered had 67 pages of original content - all on a theme. There were 5-6 reports as well as 10 articles on a high traffic and popular niche topic. It sold very well.

      The price was $27 and there were multiple testimonials. I think if you offer PLR here as a WSO you HAVE to over deliver like crazy. It needs to be a well researched topic and a lot of great content to get sales.

      At current WSO pricing, it makes no sense to offer $5-7 products unless you are also building a list for future sales or have an offer so compelling that it will result in a lot of sales. At least that's my take on it.

      kay
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      • Profile picture of the author Chri5123
        Originally Posted by Kay King View Post

        I think it was too limited in scope and in size. If it's the one I just saw, it was 5 articles about a topic that's not a high traffic niche.

        To give you a comparison, an old WSO I offered had 67 pages of original content - all on a theme. There were 5-6 reports as well as 10 articles on a high traffic and popular niche topic. It sold very well.

        The price was $27 and there were multiple testimonials. I think if you offer PLR here as a WSO you HAVE to over deliver like crazy. It needs to be a well researched topic and a lot of great content to get sales.

        At current WSO pricing, it makes no sense to offer $5-7 products unless you are also building a list for future sales or have an offer so compelling that it will result in a lot of sales. At least that's my take on it.

        kay
        I think the other thing here that Kay has pointed out with this post is VALUE.

        Don't just make a WSO as a half job - offer above and beyond expectations, something that provides REAL value that people need and you will get far more success.
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  • Profile picture of the author Chri5123
    Originally Posted by KenTheriot View Post

    Just wanted to get some advice from the more experienced folks about WSO success in general. In the past year I ran two of them and both were miserable failures. The first one I could sort of understand, since it was my first and I was really just testing out the process. Plus I got kicked off the Warrior Forum for a week the day it went live for violating one of the rules. So I couldn't answer any questions or deal with any issues before it disappeared into obscurity.

    But the one I ran last month I did "by the book" utilizing one warrior's process for doing WSOs. I paid the $40 and made one 5-dollar sale. The guy who made that purchase even made a positive comment on the thread. But then...nothing. Just another negative ROI IM effort.

    What am I missing? I'm not allowed to promote the WSOs to the people on Warrior Forum (that's why I got banned for a week for that first one). And new WSOs go up so frequently that they slide off the first page in a matter of hours. It almost seems designed to make you fail.

    Am I missing something?

    Thanks.

    Ken
    Hi,

    I just released a WSO with no pre-launch, hype or anything else.

    It sold 50 copies - main thing I think was the video showing proof that the system works.

    Did you show any proof that what you were selling you are an authority in?

    Out of interest what was the WSO about?

    I think 3 main things make a WSO sell or any product for that matter:

    * Real solution to a problem

    * Real proof it works

    * Awesome feedback

    Chris
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  • Profile picture of the author Jay Johnson
    this is good information i will consider when I do my first WSO
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  • Profile picture of the author smartalex4
    Personally I like the classified section as you stay on the first page longer.

    I've been happy with the results thus far of my edu blog service...and for the price of only $20 to post your thread in Classified section...it can't be beat.

    So maybe you should test the waters in the Classified section like I am doing and depending on how things pan out...upgrade to an WSO.

    Good luck!
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  • Profile picture of the author Daniel Deegan
    Can you give more details on your particular offer and your sales message?

    Years ago (spent a few years lurking & not posting) the WSO forum use to be quite different in regards to the type of buyers and the types of products that did well.

    My observation is that these days you either want to create a product geared toward beginners due to the constant churn of newcomers to the forum. Create a product on what ever topic is hot at the moment. (offline, video marketing, etc) Or create some type of method or opportunity that appeals to people who want to make quick cash.

    Don't get me wrong, other types of offers sell to...I'm just highlighting the paths of least resistance...

    Kay also makes a great point. If you are going to offer things like PLR the competition is pretty fierce you really got to go the extra mile to separate your self from the pack.
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  • Profile picture of the author CDarklock
    Originally Posted by KenTheriot View Post

    Just wanted to get some advice from the more experienced folks about WSO success in general.
    1. Put it in your sig
    2. Build a list
    3. Have affiliates

    These three things are the key factors. WSO Pro's affiliate program works well. I'm also hearing good things about DigiResults.

    It's also a good idea to theme your products, developing a personal area of expertise and a coherent product line. Something where most of your products can be productively bundled with any of your other products.
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    • Profile picture of the author DireStraits
      Originally Posted by CDarklock View Post

      1. Put it in your sig
      2. Build a list
      3. Have affiliates

      These three things are the key factors. WSO Pro's affiliate program works well. I'm also hearing good things about DigiResults.

      It's also a good idea to theme your products, developing a personal area of expertise and a coherent product line. Something where most of your products can be productively bundled with any of your other products.
      <slightly-off-topic>

      Speaking of WSOs and sig-links: I just noticed yours. I'll no longer take it as a compliment to be likened to Keanu Reeves!

      </back-on-topic>
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  • Profile picture of the author Margo Tuul
    Why you got banned? Was this WSO something YOU created or you tried to sell rewritten PLR ebook?

    Anyway,

    It takes more than your idea to create a successful WSO. You should sell what market wants. And provide awesome quality. Well, you can go your own way...but in order to do well, get lots of views and become popular WSO, you need to market what is going well. That's why it says in WSO rules "see what is doing well..and start your own"

    To help you out here, here's list of hot topics

    Backlinks
    SEO Software
    CPA
    Blogging (autoblogs also)
    Amazon marketing
    Adsense
    Services - Linkbuilding, SEO, Twitter etc
    Traffic products
    Templates (wordpress themes, squeeze pages)
    Domain flipping
    PPC



    Good luck with your next WSO


    Margo
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    • Profile picture of the author KenTheriot
      Wow, thanks guys! That was a heck of a lot of good advice. I was following the suggestion of someone whose WSO I bought, which said one quick way to make some cash (though maybe not a lot) was to run a WSO and offer resale rights to a packet of articles I had written on my topic (audio recording). I usually don't consider IM folks and Warriors to be my core market, but I thought I'd give it this process a try.

      Yes Kay, it was the one you mentioned.

      Margo, I got banned as a newbie because I mentioned the WSO in the main forum. I didn't actually see the prohibition against that in the rules, but apparently it's a no-no. That's why I've been a little cagey about the details of this most current one in this thread. I didn't want to get banned again:p.

      Caliban, the reason I didn't send it to my list was that this particular process specifically targets Warriors who might be looking for good original content for their sites for a buck an article (each one at least 500 words). I don't know how interested my market would be in that. They just want to learn to record from their home studios.

      Anyway....thanks for all the advice guys! I very much appreciate the responsiveness and valuable information of Warriors!

      Cheers,

      Ken
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      • Profile picture of the author Adam Roy
        Originally Posted by KenTheriot View Post

        Wow, thanks guys! That was a heck of a lot of good advice. I was following the suggestion of someone whose WSO I bought, which said one quick way to make some cash (though maybe not a lot) was to run a WSO and offer resale rights to a packet of articles I had written on my topic (audio recording). I usually don't consider IM folks and Warriors to be my core market, but I thought I'd give it this process a try.

        Yes Kay, it was the one you mentioned.

        Margo, I got banned as a newbie because I mentioned the WSO in the main forum. I didn't actually see the prohibition against that in the rules, but apparently it's a no-no. That's why I've been a little cagey about the details of this most current one in this thread. I didn't want to get banned again:p.

        Caliban, the reason I didn't send it to my list was that this particular process specifically targets Warriors who might be looking for good original content for their sites for a buck an article (each one at least 500 words). I don't know how interested my market would be in that. They just want to learn to record from their home studios.

        Anyway....thanks for all the advice guys! I very much appreciate the responsiveness and valuable information of Warriors!

        Cheers,

        Ken
        I'm not going to talk about your copy or the contents of your product because I don't know, but I think I see a problem in your process right from the top that should be easy to fix.

        Ken, it appears to me that you went wrong here because you were 'guessing'...

        What I mean by guessing is, you didn't KNOW whether or not the market was in need of articles on audio recording. They can be the best aritcles in the world, but if nobody wants them nobody's going to buy them...Unless of course your copy is really good.

        The 'concept' of your overall plan is good, creating PLR articles is a great way to make some money.

        What you have to do though is make sure, FOR SURE that you're writing articles on what the market wants.

        For example, you KNOW hot topics are backlinks, SEO, make money quick, offline marketing, wordpress, losing weight, getting the ex back, outsourcing etc.

        Your best best is to consider writing your articles on 'hot topics' rather than what you're interested in.

        My advice would be to start over and rather than writing PLR about what YOU'RE interested in, write PLR about what other marketers are already promoting like crazy.

        You should also make sure you build your list as you go of people who buy PLR from you so you can let them know about discounts or other cool stuff.
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  • Profile picture of the author Wechito
    Your lack of sales was due to a lack of views or a lack of conversions?
    - If ii was a lack of views, you need to improve on the title of your threat. You also need to invest a little money on bumping your site. the more views it has, the more people it will attract. The first time you publish it, chances are that it go away with only few views. Next time you bump it, it will start with some views already. I usually bump them 4-5 times.

    - If the problem is conversion, work on your sales copy.

    Also keep in mind that some type of IM products do not sell as well as others, here on the WF.

    Split test is very important. Try different headlines, different titles... and see what works better.
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  • Profile picture of the author rajivkumar900
    OK..Already lots of good advice given here
    Here is my contribution ..here is my exact blueprint on WSO section
    How to make real money here And Best thing is ...Its Completely Free for War Room Members..LOL

    Fastest Way To Make $1500-$2000 Monthly(My Real Case Study)Today Free for War Room Members
    http://www.warriorforum.com/war-room...m-members.html

    Hope this helps.
    Rajiv
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    • Profile picture of the author wilsonm
      I think your reputation on here counts for a lot. If you have been posting on the forum for a few years, have hundreds to thousands of posts, a lot of thanks and built good relationships with many people, you will sell like crazy. Without any if these things, you are on for a hard time. That is why I would right now would not offer a WSO even though my ideas and thoughts may offer great deal of value.
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      • Profile picture of the author rajivkumar900
        Originally Posted by wilsonm View Post

        I think your reputation on here counts for a lot. If you have been posting on the forum for a few years, have hundreds to thousands of posts, a lot of thanks and built good relationships with many people, you will sell like crazy. Without any if these things, you are on for a hard time. That is why I would right now would not offer a WSO even though my ideas and thoughts may offer great deal of value.
        I have bit different opinion here..friend if you really thinks your ideas are great then you should go ahead and make wso for that ..no need for waiting or creating goodwill, see mate Goodwill comes with trust and you can gain this trust with offering your product to some reputated warriors, when they will give review on your product (of course positive review as you said you have confidence that your ideas are great) then its going to work, lots of people here buy from new people just because someone has given a positive review whom the other warriors trust...so go ahead mate everybody will support you if you really come up with something good...

        as far as post count is concern, yup it does work powerfully, and if you have goodwill here you could be sold out overnight or in few hours as well..but just for sake of goodwill you put your ideas and concept on hold is not the way to execute thing..Its just my opinion..

        Thanks
        Rajiv
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        • Profile picture of the author AFI
          My own WSO was a total failure. I didn't see one sale from it. But I've been doing good in the "classifieds" section. Maybe sometimes it depends on which section you post it in? :confused:
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          • Profile picture of the author Ryan Even
            If your product is good, offering review copies to respected Warriors can often help as if they leave positive feedback for you it can often result in others buying from you.
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            • Profile picture of the author M Thompson
              A lot can also depend on timing, my first wso was a big success about 4 years ago and led to much bigger things..

              My second was pretty much a failure even though I was giving stuff away for free.

              I think the difference was visibility & timing, I launched my first one when there were lots of people viewing (not deliberately it just happened that way). I got some rapid sales and people made comments. To be honest I didn't really know what I was doing. I bumped it a few times and the comments helped me to make more sales.


              The second one which was a give away bombed so i didn't bother bumping it once again I didn't have a clue what i was doing.

              Now 4 years later I've learned loads about marketing so I know how much timing & visibility has to play with the success of a wso or product.


              @wilsonm... if your product is good you could always hook up with a senior member here and come to a deal.
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      • Profile picture of the author J Bold
        Originally Posted by wilsonm View Post

        I think your reputation on here counts for a lot. If you have been posting on the forum for a few years, have hundreds to thousands of posts, a lot of thanks and built good relationships with many people, you will sell like crazy. Without any if these things, you are on for a hard time. That is why I would right now would not offer a WSO even though my ideas and thoughts may offer great deal of value.
        Ya...no. I don't agree.

        There are successful WSOs, even right now, that are selling a lot and the sellers have less than 100 posts and sometimes less than 50. How do they do it? Great copy, they know what the WSO market wants, and they have proof that the market believes, whether it's true or not.

        You can sell a very successful WSO the day after signing up for Warrior Forum, as I've seen it happen time and again.
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  • Profile picture of the author Dana_W
    A while back I had a very successful WSO on how to make money with Twitter. My suggestion for a successful WSO: study the Warrior forum for a few days and see what people are asking questions about, or talking about. For instance, these days, a lot of people are asking about Fiverr. I suspect that a WSO about how to make money using Fiverr would do well - IF it were well written, and if it were written by someone who had actually successfully used Fiverr to make money.

    Also - selling products as a WSO can be more difficult than selling "How To Make Money By Using XXXXX Method" or "How To Supercharge Your Way To The Top of Google For Your Chosen Keywords" or "How To Drive Tons Of Traffic To Your Site" WSOs.

    Those three topics that I mentioned are pretty much what everyone wants to know. How can I make money? And how can I make sure that my potential customers find me? If you can write a WSO that answers those questions, you are golden.

    Oh, and I am not selling the Twitter WSO any more, so I'm not trying to promote it here - just mentioning an example of finding a topic that was hot at the time, and capitalizing on it.
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    • Profile picture of the author wsotoolz
      There is a bunch of good advice here on launching a profitable WSO. The one thing that I didn't see mentioned was pricing. I think that pricing can play a very important role. WSO buyers have come to expect the dime-sale mentality where you start out low and move the price up every so many sales. Plus this gets you some sales almost immediately and hopefully some feedback and reviews as well.

      Personally I would not launch a WSO without using WSOPRO which supports this pricing method.
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      • Profile picture of the author Alan Petersen
        Hey Ken,

        You've gotten good advice already but here is what I saw from your WSO... With PLR you need to offer more information Like what are the titles of the 5 articles in the pack you're selling.

        What rights come with it? Is it unrestricted? Can I sell it myself as PLR... stuff like that.

        You also mentioned you have over 100 articles and you're selling these 5... that's too much info that isn't necessary. People might think your keeping 95 good ones for yourself and unloading 5 weak ones. I'm not saying that's the case here at all... just how prospects might think that. It popped in my head.

        This was a pack I was interested in but when you click the order button you're asking for way too much info including my address and telephone number. That will scare off a lot of folks and it's too much info for a $5 PLR pack.

        Hope this helps.
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        • Profile picture of the author KenTheriot
          Originally Posted by Alan Petersen View Post

          Hey Ken,

          You've gotten good advice already but here is what I saw from your WSO... With PLR you need to offer more information Like what are the titles of the 5 articles in the pack you're selling.

          What rights come with it? Is it unrestricted? Can I sell it myself as PLR... stuff like that.

          This was a pack I was interested in but when you click the order button you're asking for way too much info including my address and telephone number. That will scare off a lot of folks and it's too much info for a $5 PLR pack.

          Hope this helps.
          Thanks Alan! That does help. Excellent specifics I hadn't thought of. Plus, I think I need to get rid of 1SC, whose process it is that demands all that personal info. One more brick in the wall.

          Thanks again!

          Ken
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    • Profile picture of the author jazbo
      There have been a ton of fiverr guides. I read some and most were utter nonsense, or written by people who had not walked the walk before writing.

      So I wrote one, and it was tough to overcome the dsceptisim as a WSO. Even with a very positive review from an established warrior, I still got PM's from people asking all sorts of insane questions.

      So I said "no more WSO's", and now sell it through my own site using nothing more than search engine traffic.

      Saved me a ton of WSO bump-nonsense fees, and I still sell 6 or more a week.

      So remember that there is more to selling than selling to the lads club here.

      Originally Posted by Dana_W View Post

      A while back I had a very successful WSO on how to make money with Twitter. My suggestion for a successful WSO: study the Warrior forum for a few days and see what people are asking questions about, or talking about. For instance, these days, a lot of people are asking about Fiverr. I suspect that a WSO about how to make money using Fiverr would do well - IF it were well written, and if it were written by someone who had actually successfully used Fiverr to make money.

      Also - selling products as a WSO can be more difficult than selling "How To Make Money By Using XXXXX Method" or "How To Supercharge Your Way To The Top of Google For Your Chosen Keywords" or "How To Drive Tons Of Traffic To Your Site" WSOs.

      Those three topics that I mentioned are pretty much what everyone wants to know. How can I make money? And how can I make sure that my potential customers find me? If you can write a WSO that answers those questions, you are golden.

      Oh, and I am not selling the Twitter WSO any more, so I'm not trying to promote it here - just mentioning an example of finding a topic that was hot at the time, and capitalizing on it.
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  • Profile picture of the author TimG
    I still launch WSOs but I do it slightly different. Many top sellers launch their WSO and then let their list know about the sale so that there is a huge amount of page views and sales made. This social proof then fuels even more sales.

    I do mine a bit backwards because I let my previous customers know about the product in advance so that they can have first dips on it prior to the WSO launch.

    Next, I launch the WSO and even though my views might appear lower and that there is not much activity I've still had a successful launch (for lack of a better term) because 90% of my sales take place behind the scenes.

    I might lose out on some sales due to the perceived low volume but I prefer to let my previous customers receive early access because sometimes a strategy or method can change within a week rendering it useless.

    This can be especially true with products that deal with Ezinearticles.com because I've seen more then once where they changed something within their directory based on a method that was being revealed in a product.

    I know I digressed for a bit but my whole point is until you build up a strong customer base that places their trust in your products you will need to rely on the social proof to generate sales.

    Also, I hate to admit this but you need a WSO title that sizzles. I've never been real good at that which is a bit crazy since I know article titles backwards and forwards but article titles must match the content of an article. I think some WSO titles stretch the realm a bit in terms of providing what they promise so there is a fine line to walk there.

    You also have the option of showing your WSO within your signature but unless you post quality information in the forum it does you little to no good. Additionally you could always announce your new WSO on Facebook and Twitter in order to bring some visitors to it.

    Lots of ways to generate traffic and sales for your WSO...take some notes from the other responses in this thread and formulate a better game plan for your next WSO.

    Respectfully,
    Tim
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  • Profile picture of the author BrianMcLeod
    SOLID:

    Kansas Harmony Step-By-Step | Home Brew Audio
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    • Profile picture of the author KenTheriot
      Originally Posted by BrianMcLeod View Post

      Thanks Brian!

      Ken
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    • Profile picture of the author bobsilber
      Originally Posted by BrianMcLeod View Post

      Genius man, genius. I have some marketing ideas for my next WSO spinning from that little tutorial. By the way, great voice, you should have been a rock star.

      .
      .
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      • Profile picture of the author Ehanson
        Lots of good advice here. There are some people here who make a full time living just from their WSO's.

        If you're selling PLR articles I recommend contacting Tiffany Dow or Bryan Kumar as they have had a lot of success selling PLR stuff. It's true the key is to offer what is in demand and offer a lot of articles in those in demand niches.

        Times are a bit different in terms of running a WSO. Only just three years ago you could run a WSO and it would do fairly well. My first WSO went well and stayed on the first page for about a day and a half. Now you really need to promote your WSO and offer twice the value of people selling things.

        How long you've been here doesn't really have an impact on how well your WSO does as some newer members do their homework on what's selling well and their WSO's sell like hot cakes.

        You're having a common problem a lot of people who run WSO have, I personally think their should be some sort of section where people who aren't doing well can ask for help. It can be really frustrating after putting in a lot of work in your WSO and you know you're doing something but you don't know specifically what you're doing wrong. Though, I understand the reason we can't talk about our WSO's here in the main section.
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        • Profile picture of the author TimG
          Originally Posted by Ehanson View Post

          Times are a bit different in terms of running a WSO. Only just three years ago you could run a WSO and it would do fairly well. My first WSO went well and stayed on the first page for about a day and a half. Now you really need to promote your WSO and offer twice the value of people selling things.
          That's a very true statement. Several years ago the WSO section was crazy because even with a low priced special you could clear thousands of dollars in a very short amount of time.

          That can still happen today but it does take a bit more promotional work and is not just spend $40 and watch the money roll in.

          I remember when a WSO stayed on the first page for 36 hours or more. Now an offer doesn't stay on the first page for 12 hours unless you do some oddball posting of your offer.

          I'll say this....kudos to Allen for setting up a great system for Warriors, customers and himself....fantastic marketing story in that system in and of itself.

          Respectfully,
          Tim
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          • Profile picture of the author paulie888
            Originally Posted by TimG View Post

            That's a very true statement. Several years ago the WSO section was crazy because even with a low priced special you could clear thousands of dollars in a very short amount of time.

            That can still happen today but it does take a bit more promotional work and is not just spend $40 and watch the money roll in.

            I remember when a WSO stayed on the first page for 36 hours or more. Now an offer doesn't stay on the first page for 12 hours unless you do some oddball posting of your offer.

            I'll say this....kudos to Allen for setting up a great system for Warriors, customers and himself....fantastic marketing story in that system in and of itself.

            Respectfully,
            Tim
            I couldn't agree more, Tim. In the past, you could slap up a WSO on just about any topic and almost be assured of having thousands roll in within a very short time (as long it had decent content).

            Now with the reduced time and exposure that the average WSO gets on page 1, you really need to ensure that your WSO sticks out from the rest if you want it to do well. Merely posting another "me-too" type of offer isn't going to cut it anymore, especially if you're new to the forum and have little to no name recognition in here.
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            • Profile picture of the author edlewis
              Originally Posted by paulie888 View Post

              I couldn't agree more, Tim. In the past, you could slap up a WSO on just about any topic and almost be assured of having thousands roll in within a very short time (as long it had decent content).

              Now with the reduced time and exposure that the average WSO gets on page 1, you really need to ensure that your WSO sticks out from the rest if you want it to do well. Merely posting another "me-too" type of offer isn't going to cut it anymore, especially if you're new to the forum and have little to no name recognition in here.
              Sorry, but this just isn't true.

              Never has there been a time where you could just "slap up a WSO" and make a ton of sales.

              Is it harder to sell with WSO's than it used to be....?

              Perhaps.

              The WSO Forum ads do move faster than they used to, but I would argue that there are now WAY more visitors in that forum these days.

              Probably DOUBLE or even TRIPLE what there used to be.

              Back to the point...I'm not trying to be rude, but what you've said couldn't be further from the truth.

              The factors that make a good WSO haven't changed...everything you said in your post was also true of the WSO forum 1 year ago, 2 years ago, 3 years ago. It's still the same.
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      • Profile picture of the author edlewis
        My guess is - it was your offer.

        Don't take this personally, but 5 PLR articles for $5....eh...

        Tiffany Dow, who has a long and proven track record as a ghostwriter and producer of PLR content, offered every PLR item on her site for $5 each.

        That wasn't just articles, but reports, and huge packs of articles, and other PLR stuff she usually sells for much, much more.

        I'm not saying that's the ONLY way to run a successful WSO, but no matter what your offer is...it needs to be GREAT.

        The easiest way to get someone to buy your WSO....



        Make your potential customers an offer so good, they'd have to be dumb NOT to buy it...an offer so good they have to try and talk themselves OUT of it....instead of one where you have to talk them INTO it.

        Once you do that, you are no longer the bad guy trying to sell them something....they are the bad guy for trying to talk themselves out of taking advantage of the unbelievable offer you have placed before them.

        This goes for anything....not just WSO's.
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        • Profile picture of the author Alan Petersen
          Originally Posted by edlewis View Post

          My guess is - it was your offer.

          Don't take this personally, but 5 PLR articles for $5....eh...

          Tiffany Dow, who has a long and proven track record as a ghostwriter and producer of PLR content, offered every PLR item on her site for $5 each.

          That wasn't just articles, but reports, and huge packs of articles, and other PLR stuff she usually sells for much, much more.

          I'm not saying that's the ONLY way to run a successful WSO, but no matter what your offer is...it needs to be GREAT.

          The easiest way to get someone to buy your WSO....

          YouTube - Classic Movie Line #26


          Make your potential customers an offer so good, they'd have to be dumb NOT to buy it...an offer so good they have to try and talk themselves OUT of it....instead of one where you have to talk them INTO it.

          Once you do that, you are no longer the bad guy trying to sell them something....they are the bad guy for trying to talk themselves out of taking advantage of the unbelievable offer you have placed before them.

          This goes for anything....not just WSO's.
          To be fair that's a special Tiffany does every now and then and it's not the norm. $5 for a 5 article pack is competitive pricing in the PLR business.

          Ken, I noticed you don't have a link to the WSO in your sig... not sure if you removed it for this thread but you should have that in your sig as well.

          BTW - great articles. Don't get discouraged over it.
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          • Profile picture of the author edlewis
            Originally Posted by Alan Petersen View Post

            To be fair that's a special Tiffany does every now and then and it's not the norm. $5 for a 5 article pack is competitive pricing in the PLR business.

            Ken, I noticed you don't have a link to the WSO in your sig... not sure if you removed it for this thread but you should have that in your sig as well.

            BTW - great articles. Don't get discouraged over it.
            Oh...okay....so you're saying it's a "special" she does, huh?

            Hmmm...probably why it does so well as a Warrior SPECIAL Offer...

            Pretty crazy how that works.

            You are correct - $5 for 5 PLR articles is competitive pricing...it's about the norm...hardly "special".

            I realize Tiffany's offer "is not the norm", and that is exactly why it did so well...and other offers like it do so well. By it's NAME it is a forum where Warriors make "Special Offers" to other Warriors.

            I'm not trying to be a jerk about it...obviously there is some sarcasm to my remarks, but I'm sorry - how blind have some people become to this?

            It seems pretty simple.

            Read the WSO Rules -(http://www.warriorforum.com/warrior-...15-2010-a.html) - not because you don't know them, but rather because there is a marketing lesson to be learned from them...specifically rule #2...

            To quote Allen - "This is not a "buy my product" forum, it is a "Special Offer" forum".

            This is not just a rule, but words of wisdom.

            Too many WSO's these days are "buy my product" WSO's...and that is why they often fail.

            The POWER of the WSO forum was that these offers were "special"...when they stop being "special" they lose their power.

            The lesson here is to take this power and make it a part of your everyday business.

            Let me ask you this...

            If you were to start making every offer you made to your customers a SPECIAL one instead of just a "good' or "fair" one, what do you think would happen to your sales?

            And what would happen to the relationship your customers have with you and your products? And the feelings your customers have about you and your products?

            To me, it seems like in the mad rush to untold WSO "fortunes", along the way some people have forgotten what made the WSO forum just so "special" and powerful in the first place.

            I mentioned Tiffany's WSO because it was truly "special". It was an offer so good that it made me ask myself if there was any way I could possibly NOT buy something. No one had to "sell" me...because I was too busy trying to "un-sell" myself.

            This is an important lesson to learn, no matter what you are selling.
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            • Profile picture of the author Alan Petersen
              Originally Posted by edlewis View Post

              Oh...okay....so you're saying it's a "special" she does, huh?

              Hmmm...probably why it does so well as a Warrior SPECIAL Offer...

              Pretty crazy how that works.

              You are correct - $5 for 5 PLR articles is competitive pricing...it's about the norm...hardly "special".

              I realize Tiffany's offer "is not the norm", and that is exactly why it did so well...and other offers like it do so well. By it's NAME it is a forum where Warriors make "Special Offers" to other Warriors.

              I'm not trying to be a jerk about it...obviously there is some sarcasm to my remarks, but I'm sorry - how blind have some people become to this?

              It seems pretty simple.

              Read the WSO Rules -(http://www.warriorforum.com/warrior-...15-2010-a.html) - not because you don't know them, but rather because there is a marketing lesson to be learned from them...specifically rule #2...

              To quote Allen - "This is not a "buy my product" forum, it is a "Special Offer" forum".

              This is not just a rule, but words of wisdom.

              Too many WSO's these days are "buy my product" WSO's...and that is why they often fail.

              The POWER of the WSO forum was that these offers were "special"...when they stop being "special" they lose their power.

              The lesson here is to take this power and make it a part of your everyday business.

              Let me ask you this...

              If you were to start making every offer you made to your customers a SPECIAL one instead of just a "good' or "fair" one, what do you think would happen to your sales?

              And what would happen to the relationship your customers have with you and your products? And the feelings your customers have about you and your products?

              To me, it seems like in the mad rush to untold WSO "fortunes", along the way some people have forgotten what made the WSO forum just so "special" and powerful in the first place.

              I mentioned Tiffany's WSO because it was truly "special". It was an offer so good that it made me ask myself if there was any way I could possibly NOT buy something. No one had to "sell" me...because I was too busy trying to "un-sell" myself.

              This is an important lesson to learn, no matter what you are selling.
              Sorry if I wasn't clear, that is a typical WSO price. You'll pay more than $5 for a pack of 5 articles in the general public where you can expect to pay around $7-$10 for a pack of 4 or 5 articles.
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      • Profile picture of the author KenTheriot
        Originally Posted by bobsilber View Post

        Genius man, genius. I have some marketing ideas for my next WSO spinning from that little tutorial. By the way, great voice, you should have been a rock star.
        .
        Thanks Bob. The words "rock" and "star" are pretty darned hard to put together. I WAS in multiple rock bands years ago, but "star" in my mind only.

        Appreciate the props.

        Ken
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  • Profile picture of the author johnsmart
    What are your WSO's about specifically?
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  • Profile picture of the author marcuslim
    It might be worth checking out Jason Fladlien's pdf on Making Money with WSOs - Make Money With WSOs
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    • Profile picture of the author thinkahead
      Originally Posted by timyang View Post

      It might be worth checking out Jason Fladlien's pdf on Making Money with WSOs - Make Money With WSOs
      Yes, that's good advice. It's a very good read, some great advice there.

      I haven't yet launched a WSO on here. I plan to very shortly but am currently doing research into what a few people have mentioned already on this thread, namely: -

      1) What WSO's are currently selling well and attracting the most views/comments.

      2) What are the recent hot topics of conversation on the WF.

      3) What WSO titles grab my attention.

      4) I know it sounds daft, but how many people are online in the forum at different times. After all, you can't sell to an empty room!

      I think that's a safe bet to achieve the best possible result, although you have to sell a great product and overdeliver, as others have already said.

      Good luck with your next WSO, I'm sure it'll be very successful.
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  • Profile picture of the author DylanJames
    For a new marketer, there is no better place than the WSO section.

    First, you are creating your own product (as opposed to selling someone else's) and that's what you want to be doing if you plan on making IM a full time thing. Eventually you want to get to your own stuff.

    Second, you have thousands and thousands of highly targeted BUYERS that are looming around looking to buy stuff.

    Third, social proof sells. PERIOD!

    Fourth, You don't need to go crazy with copy (just tell them what it is)

    Fifth, you build a list AND make money (WSO aweber integration)

    Sixth, you are building a list of BUYERS but also a list of affiliates. A large majority of people here are affiliate marketing.

    good luck.
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  • Profile picture of the author NerdGary
    It all depends on your product... If it is an ebook.. is that information readily available via a simple google search? You have to offer hardcore value...
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  • Profile picture of the author Mike Hill
    Ken, I just want to say that I visited your blog and you have some amazing information on there. Your Blog is now bookmarked in my favorites. Have you ever thought about launching a WSO of some of your audio brew?

    Now that I'm sure people would be interested in around here.
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  • Profile picture of the author mmmexpert
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    • Profile picture of the author M Thompson
      Originally Posted by mmmexpert View Post

      why a marketer would sell WSO's is beyond me.
      Because they are a marketer!

      Because one product can help you build a list of buyers

      Because marketers don't just look at how much they are earning right now, they look at potential backend sales and long term relationships.

      In fact anyone who does a wso and thinks to himself "it wasn't worth it only made a few hundred dollars" shouldn't be doing wso's or marketing they have the wrong mindset. (and yes I admit I have made this mistake in the past)
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      • Profile picture of the author paulie888
        Originally Posted by M Thompson View Post

        Because they are a marketer!

        Because one product can help you build a list of buyers

        Because marketers don't just look at how much they are earning right now, they look at potential backend sales and long term relationships.

        In fact anyone who does a wso and thinks to himself "it wasn't worth it only made a few hundred dollars" shouldn't be doing wso's or marketing they have the wrong mindset. (and yes I admit I have made this mistake in the past)
        Exactly, I remember reading somewhere that a list of buyers (even if they purchase something priced at $5 or less) is going to be at least 10 times more responsive than a list of freebie seekers. So when selling a low-priced WSO, don't be shortsighted and just think of the front-end profits - you could make a lot more off this list of buyers by offering other products to them once you've got them in your sales funnel.

        Paul
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    • Profile picture of the author Doug Wakefield
      Originally Posted by mmmexpert View Post

      why a marketer would sell WSO's is beyond me. i made over 40K wit adsense last month and didnt need to sell to anyone. Even the best wso's cant match that. you would need to sell 4000 $10 ebooks to achice what i did in one money with adsense.
      .
      Ill stick with poor ole Tiffany for this one. She pulled in over 10k from her WSO which was a 48 hour special. Pretty good reason to run them occasionally.

      But I agree on having to make it special. If you had 100 articles to work with, set up all of them on your site and have the WSO be a BOGO special where they buy a pack of 5 and get another free.

      Could bundle up a bunch at a reduced price.

      I already sell my packs at a buck an article outside the WF. Those are some things I would do to make a WSO stand out. You want to make them feel silly for not taking you up on the offer.
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  • Profile picture of the author FollowSuccess
    You should have given out 10 free copies and have them come back to give a review on seperate days. That would have kept you a float and find some more interested people.
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  • Profile picture of the author Daryl Lim
    Wow, this thread has to be pinned.

    The best lessons in life grows always from failures.
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    • Profile picture of the author Gren Bingham
      Well, this is thought provoking reading. I got Jason's report, as suggested above.

      How would people suggest doing market research for a proposed WSO release? I know there is the obvious stuff like looking at what is selling, what is "hot", targeting to IMers, etc.

      I was inspired by NicholoasB's recent WSO that sold 229 copies of his 400 flexible limit in 6 hours while I watched on amazed. It just "flew off the shelves." Of course he had a good title "$750 a Week for Free". However the content was a variation on article marketing done as 6 videos created with only moderate production values, and with a couple of good ideas thrown in.

      It is not possible to sort the WSO by views any more because of the sticky posts by admin. Is there some other way of getting to the ones that got lots of views?

      Any advice on market research for WSOs will be very welcome considering all the comments above, and the bad experience that prompted the thread.

      Best regards,

      Gren.
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      • Profile picture of the author M Thompson
        Originally Posted by Gren Bingham View Post

        Well, this is thought provoking reading. I got Jason's report, as suggested above.

        How would people suggest doing market research for a proposed WSO release?

        Gren.

        I wouldn't start there, I'd start with what you can provide from your own experience. You going to have to provide some sort of proof, so stick to what you know
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  • Profile picture of the author brandonline
    Originally Posted by Ryan Even View Post

    If your product is good, offering review copies to respected Warriors can often help as if they leave positive feedback for you it can often result in others buying from you.
    I just do it like Ryan suggest and then it works, not much still i`m happy to have 39 sales worth $415.83 in a week.

    Thanks Ryan.
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