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Critique my Website

by dsbusiness23
18 replies
I asked a bunch of questions on getting traffic today and then saw that actually, though slowly I am starting to get a little bit.

With that in mind what do you guys think I should do to the main page to get sales. I think that my website is pretty stealthy in how it is layed out. I don't feel like it screams " I'm trying to sell you something!"

Which I think as much as I'm researched is good, but I feel that it may be too subtle. Your thoughts please?

Thanks in advance!
#critique #sales #sell #stealth #website
  • Profile picture of the author MayfairNoble
    Hi, I think you've forgotten your link unless you mean the site in your sig?
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    • Profile picture of the author dsbusiness23
      Yes the site in my signature. Sorry if I confused anyone
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      • Profile picture of the author MayfairNoble
        Originally Posted by dsbusiness23 View Post

        Yes the site in my signature. Sorry if I confused anyone
        No worries

        I think the site looks quite basic, not to be rude, but it reminds me of a free website builder quite alot.

        I'm guessing it's been built from a template, perhaps consider using a cleaner template and investing in some custom graphics to add personalisation, would be very simple.
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        Mayfair Noble

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    • Profile picture of the author Matt Morgan
      Here are some improvements:

      -Include the optin form above the fold of the webpage.

      -Use a dark navy blue background perhaps.

      -Move the red headline higher up

      -Use a more structured page border, centralized and a narrower width.

      -Remove the links at the top of the page, which will cause a distraction for people to click away from the site.

      -The squeeze page should have minimum distractions.

      -Remove the adsense ad

      -Keep 2 optins, 1 above the fold, and one at the bottom.
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    • Profile picture of the author dsbusiness23
      Thanks for all the responses I will try my best to make these changes.
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      • Profile picture of the author vickybabe
        For me i think that the print is to small, especially if you are targeting cholesterol which your demographic will be mostly old people, i would definitely move the email capture somewhere more visible to.
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    • Profile picture of the author dsbusiness23
      It has been mentioned on here that I shouldn't have adds on my squeeze page. Once I change my privacy policy and everything else should I maybe put adsense on the article pages of my site?
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    • Profile picture of the author dsbusiness23
      Thank you very much, I am working on changing it all up as quick as I can. Just brainstorming and researching.
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  • Profile picture of the author Ken Durham
    I would say that your adsense account will soon be canceled is you do not get a privacy policy on your site that conforms to their "laws".
    https://www.google.com/adsense/suppo...&answer=100557
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  • Profile picture of the author donhx
    There are a number of issues with this site, but I'll mention the top 3--The site is far too wide for easy line reading width, and it is also off-center in FF. The sales letter and call to action are not strong. The opt-in box is kind of lost on the page.

    Also, there is some kind of pop up... there was no text, not sure what that was all anout.

    I would think this page might not convert too well. Once you open for business, you may discover a high bounce rate. Test, and see what happens.
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    • Profile picture of the author MitchF
      1. Shorten the headline, but keep it in the same context.

      2. Make better use of your vertical space. People don't scroll, Google the term "above the fold".

      3. Use Sub-Headlines, change font sizes, use italics and different colors. Anything that helps chunk the copy into smaller bit-sized pieces. But don't over-do it. Just two or three styles applied consistently.

      4. To echo donhx, use multiple calls to action. But in just one or two different styles. Do not junk it up with lots of different buttons and text calls.

      Best of luck, Michelle
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  • Profile picture of the author Jondavis2
    The choice is yours. Are you trying to get sales ON your website or FROM your website? With a product like yours, it may make the most sense to generate sales ON your website. As I visited your site, your opt-in box is not at the top...why not? I did't really like the google ads when I first landed on the site, as it distracted me from reading your headline. The headline is a good start, but maybe something more along the lines of "2011 Study Shows That 33% More People Died From a Heart Attack in 2010 Due To High Cholesterol; Authorities Say That Trend Will Continue If Quick Action Is Not Taken" or "The 3 Secrets Doctors Won't Tell You About Your Cholesterol That May Put You In The Emergency Room Tomorrow". Point taken...it's a lot stronger and focuses on the pain. The way it is now I envision you smiling and saying "aw shucks" as you try to get me to believe that I really want to walk with you. How well is this page converting? I hope this helps...you asked for it.
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  • Profile picture of the author dsbusiness23
    Yes I did I love constructive criticism. As it is a new site I haven't made any sales yet. That is probably due to the fact that i haven't made the changes everyone has so generously given.

    Thanks so much to everyone
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  • Profile picture of the author iuditg
    Center align or have margin set to auto. The empty space on the left side seems weird (Unless you are going to add ads over there)
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  • Profile picture of the author stevemarino
    Purely on the site and the aesthetics rather than content:

    1) There is large gap on the left of the screen - either remove it or put one on the right to center it out
    2) The text was hard to read as it was poorly formatted
    3) Not sure about the pictures of flowers everywhere; sure you probably don't want pictures of clogged arteries, but something better than flowers would be good
    4) The template is poor, I'm sure you can find a more professional looking one for little/no cost

    Aside from that, best of luck!
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    • Profile picture of the author Brucew0617
      Originally Posted by stevemarino View Post

      4) The template is poor, I'm sure you can find a more professional looking one for little/no cost

      Aside from that, best of luck!
      That's ture, your template is a bit poor, I know that I can understand what are you talking about in your blog clearly, but the design of your blog had reduced the attraction.

      From a newbie's view
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  • Profile picture of the author akazo
    Originally Posted by dsbusiness23 View Post

    I asked a bunch of questions on getting traffic today and then saw that actually, though slowly I am starting to get a little bit.

    With that in mind what do you guys think I should do to the main page to get sales. I think that my website is pretty stealthy in how it is layed out. I don't feel like it screams " I'm trying to sell you something!"

    Which I think as much as I'm researched is good, but I feel that it may be too subtle. Your thoughts please?

    Thanks in advance!
    You think that maybe you are being too subtle? You don't feel like it screams "I'm trying to sell you something?"

    Any site that starts with this...

    From: Joshua Brown
    Dear Friend,

    If you are interested in learning everything there is to know about lowering your cholesterol, than this is going to be the most important information you'll ever read...

    ... is screaming "I want to sell you something!!!"

    I'm not going to say whether it is a good thing or bad thing... marketing is personal and everyone has their own opinions. But don't, IMHO, think you need to go harder on the sales pitch.
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  • Profile picture of the author UMS
    I had to scroll all the way to bottom to click on the affiliate link. You definitely need to have a clickable link above the fold.
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