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what % of traffic goes to serp 1 through 10?

by RB
8 replies
I have searched but can't find a post that listed the percentage of traffic that will hit sites 1-10 on page one of serps. Does anyone know about this?

I thought it could be used to determine realistic traffic expectations.

Thanks in advance.

RB
#serp #traffic
  • Profile picture of the author paul wolfe
    Try looking on Marketing Sherpa.com.

    I've got a memory that they did a study on this - if I remember correctly I think Position 1 got about 44% of the traffic. Position 2 was in the 20s....don't remember the rest.
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    • Profile picture of the author Richard Van
      Here's some interesting stuff.

      I just searched "Google Heatmap"


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      Wibble, bark, my old man's a mushroom etc...

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  • Profile picture of the author RB
    That was fast you guys! Thank you Paul and Richard.

    Kinda puts things in a realistic perspective doesn't it. My thought was to apply those percentages to the results of whatever traffic tool you might use.

    It's odd that position 7 has the lowest % of traffic. All this time I thought 7 was a lucky number.
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  • Profile picture of the author CPAmum
    RB, I'm glad you asked that question because I came here tonight to see if anyone had updated stats on this.

    Thanks, Paul and Richard.

    Follow up question: Anyone know the age of these numbers?

    Thanks!
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    • Profile picture of the author Ryan Johnson
      Remember never to rank your site in position #7!

      It's kind of like pulling numbers out of a hat isn't it?
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  • Profile picture of the author onlytim
    Somewhere on page one is worth a little, but
    slots one to three are the money slots. after that ... shrug. (have seen stats to support but can't put my fingers on them just now)

    I don't know if I am an average surfer, but I very rarely go to the bottom of the page and even less llikey to page two.
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  • Profile picture of the author officer_iron
    It's sick how much of the percentage the top spot gets. It can either make you try harder to get it, or give up. Hopefully you keep trying.
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  • Profile picture of the author Ian Varnava
    Yes, that heatmap is a generalization, but remember it also depends on many other variables guys.

    If the subject is a "research'ish" type of subject, then people are going to come back to Google and run down 1,2,3,4,5 etc.

    If it's something that I type in once, click the first page and get what I want... no further action required, then positions 2-down are out of luck.

    Obviously that's just one way to look at it and there are variables to the variables, but you know what I mean.
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