Major Browsers To Make Permanent Cookie Opt-Out Much Easier
I'm still trying to wrap my head around the article that affiliate.com put out recently in which they state that:
"Google announced a new initiative called Keep My Opt-Outs which allows internet users to opt-out permanently from all ad tracking cookies. It is already available as a downloadable extension for Google's Chrome browser. All companies that participate in the Digital Advertising Alliance's self regulatory program (which includes the Interactive Advertising Bureau as well has other major industry groups) will work with Google's opt-out tool.
In the announcement, Google also said the company was working on making the Keep My Opt-Outs feature available for other browsers, as well as making the code available on an open-source basis to outside developers to help them identify bugs and enhance its capabilities.
What this means for online marketers is that Do-Not-Track isn't an issue that you can just ignore and expect to go away. If anything it has picked up momentum since December, with three of the biggest browsers already offering or planning to offer enhanced opt-out capabilities in the very near future."
The full article is here:
The affiliate.com Blog » The Latest Do-Not Track Developments
"Google announced a new initiative called Keep My Opt-Outs which allows internet users to opt-out permanently from all ad tracking cookies. It is already available as a downloadable extension for Google's Chrome browser. All companies that participate in the Digital Advertising Alliance's self regulatory program (which includes the Interactive Advertising Bureau as well has other major industry groups) will work with Google's opt-out tool.
In the announcement, Google also said the company was working on making the Keep My Opt-Outs feature available for other browsers, as well as making the code available on an open-source basis to outside developers to help them identify bugs and enhance its capabilities.
What this means for online marketers is that Do-Not-Track isn't an issue that you can just ignore and expect to go away. If anything it has picked up momentum since December, with three of the biggest browsers already offering or planning to offer enhanced opt-out capabilities in the very near future."
The full article is here:
The affiliate.com Blog » The Latest Do-Not Track Developments
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