A Question For REAL Networking Business People

by Nick Brighton 14 replies
Hi all,

I'm a small fish in a big old tank of malnourished, slim
fasting piranhas...


...so I need your help with this somewhat sensitive step
in my product development. Can you help? Let's see...

I have a list of about 15 experts in a certain industry.
These are people with lots of honors and letters after
their names. Busy people. Well connected and wide
networks.

Now, I'd like to glean some "tidbits" of information on
a particular subject in this industry. I have a list of specific
questions I need to ask, with some general "throw in your
own comments please sir/madam..." types of questions.

This info is to contribute to a product I am developing.

Here's the crux of the situation:

What can I possibly say to these people to entice them
to part with a little bit of their time and knowledge?

I've thought about the obvious things like:

"This will be a great way to gain extra exposure" (yeah, like they need it)
"This will add extra credibility to your work" (yeah, again...)
"This will be distributed across a wide network and therefore will open up a new network of potential clients who will be interested in your services" (not always the case for them, and almost all of them have clients coming out their ears)

So, any suggestions?

I'm sure there must be a way to get these people to
give me half an hour of their time to drop a few pearls
of wisdom my way...
#main internet marketing discussion forum #business #networking #people #question #real
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  • Profile picture of the author myob
    I'm not telling.
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  • Profile picture of the author DougBarger
    Hi Nick,

    Acknowledging their success, being sincere and being humble.

    Many successful people are only too glad to give back.

    By acknowledging their success, achievements, status, etc.

    you make them feel good because everyone likes to be appreciated.

    Remember people of all walks love to talk about themselves and there's

    a great probability they are willing to talk about the subject of their expertise too.

    When you're good at something and enjoy a particular area of mastery,

    you could talk for hours if given the opportunity.

    Something about acknowledging, appreciating, being sincere and humble makes it easier for people to be sympathetic to your cause as long as it makes sense and is within reason.

    For instance, instead of offering them the benefit of increasing their credibility which you already feel they have enough of anyway,

    you could put the focus on their existing credibility and explain that you'd like to get their feedback on a project you're working on

    because of their credibility so that you get the most reliable information possible.

    That's when they feel good about being recognized, appreciated and then almost feel as if it is their duty

    to provide reliable information so that you don't get led astray.

    It gives them the opportunity to be the shepherd, guardian and protector and gives you exactly what you're looking for...

    their valuable insights.

    Hope this helps
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    • Profile picture of the author Nick Brighton
      wow Doug,

      That was a great answer, perhaps because it
      secretly validated what I needed to hear from
      someone else.

      I appreciate that, I'll take that approach of
      being sincere and down to earth.

      I suppose a small dose of flattery and "little 'ol me"
      in comparison would be a great combo.

      I guess people love the feeling of authority and
      power to some extent too, so that might work in
      my favour.

      Just gotta try not to overdo it and creep them
      out...

      Originally Posted by DougBarger View Post

      Hi Nick,

      Acknowledging their success, being sincere and being humble.

      Many successful people are only too glad to give back.

      By acknowledging their success, achievements, status, etc.

      you make them feel good because everyone likes to be appreciated.

      Remember people of all walks love to talk about themselves and there's

      a great probability they are willing to talk about the subject of their expertise too.

      When you're good at something and enjoy a particular area of mastery,

      you could talk for hours if given the opportunity.

      Something about acknowledging, appreciating, being sincere and humble makes it easier for people to be sympathetic to your cause as long as it makes sense and is within reason.

      For instance, instead of offering them the benefit of increasing their credibility which you already feel they have enough of anyway,

      you could put the focus on their existing credibility and explain that you'd like to get their feedback on a project you're working on

      because of their credibility so that you get the most reliable information possible.

      That's when they feel good about being recognized, appreciated and then almost feel as if it is their duty

      to provide reliable information so that you don't get led astray.

      It gives them the opportunity to be the shepherd, guardian and protector and gives you exactly what you're looking for...

      their valuable insights.

      Hope this helps
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      • Profile picture of the author fm1234
        Depending on the nature of your product, I believe that you'll find that many experts in a given field are happy to chip in. Look how many books there are that center around brief interviews with/profiles of successful people (The Millionaire Next Door comes to mind, but of course there are tons of other examples.) If your product is geared towards educating the general public about a specialised field, all the better. If it's geared towards, say, how to get ahead in that field, then chances are you'll meet more resistance.


        Frank
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  • Profile picture of the author jcoolbaugh
    Nick,

    Doug nailed it on the head with his respose. The only way to approach experts is with a healthy dose of humility - and honesty.

    If you are able to contact them directly, then I suggest writing a very personal letter to each explaining who you are, what you are working on, and how much you would appreciate their input due to their field of expertise. Simply request a brief moment of their time - at their convenience - in whichever format would be most agreeable to them (i.e. face to face, email, telephone). You may also want to give a brief summation of the questions you would like to ask.

    Don't be afraid to stroke a few egos while you're at it, either. A well placed "I have been an admirer of your work for some time, and would feel honoured to learn from your experience in this matter..." is never out of line, and may gain you a much quicker response than some of the responses you were tossing around.

    One last thought...

    These people are very busy; so don't do a lot of ego stroking. Brevity is the key to this sort of thing; that way they will see you respect not only their expertise, but their time as well. And make sure to leave them plenty of contact options for returning your request.

    Anyway, that's all I have for now. Do let us know how it goes, won't you?

    Best of luck!
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    • Profile picture of the author jcoolbaugh
      One last thing...

      Don't forget to mention in your initial letter that they will most certainly be credited for any suggestions they are willing to contribute; and offer them a copy of the project gratis in exchange for their time.

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      • Profile picture of the author Nick Brighton
        Originally Posted by jcoolbaugh View Post

        One last thing...

        Don't forget to mention in your initial letter that they will most certainly be credited for any suggestions they are willing to contribute; and offer them a copy of the project gratis in exchange for their time.

        Originally Posted by jcoolbaugh View Post

        Nick,

        Doug nailed it on the head with his respose. The only way to approach experts is with a healthy dose of humility - and honesty.

        If you are able to contact them directly, then I suggest writing a very personal letter to each explaining who you are, what you are working on, and how much you would appreciate their input due to their field of expertise. Simply request a brief moment of their time - at their convenience - in whichever format would be most agreeable to them (i.e. face to face, email, telephone). You may also want to give a brief summation of the questions you would like to ask.

        Don't be afraid to stroke a few egos while you're at it, either. A well placed "I have been an admirer of your work for some time, and would feel honoured to learn from your experience in this matter..." is never out of line, and may gain you a much quicker response than some of the responses you were tossing around.

        One last thought...

        These people are very busy; so don't do a lot of ego stroking. Brevity is the key to this sort of thing; that way they will see you respect not only their expertise, but their time as well. And make sure to leave them plenty of contact options for returning your request.

        Anyway, that's all I have for now. Do let us know how it goes, won't you?

        Best of luck!
        Thanks Jessalynn, I fully agree and have been crafting emails since I posted here.

        I must have nailed the balance between brevity and flattery, as after 6 emails, one of the experts has already replied with interest and a phone number!

        Although, I did slight in some of my copywriting skills to tap into a few "triggers", which might have helped ;-)

        Thanks to all who have assisted with this matter. Warriors rock.
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        • Profile picture of the author Brad Spencer
          Doug and Jessalyn are right. They are both personal friends and are great warriors

          Here's my last piece to add. Don't BS the big shots so to speak. They can see through it. A bit of luck and lots of humility got me the few "A listers" who I know. Also, offer to take them out for a drink. I networked with one of the biggest real estate finance professionals in New York City this way. This guy has billionaires for colleagues (some famous as well) and I was a "lowly" college student at the time. Ya know what he told me when I asked him why he spends so much time with me? "You were ballsy and you had a good grasp of the win-win relationship concept."

          If something ever comes up and I need a job...I could move into his company.

          I don't mean to brag about this but this basically shows that by offering something with no expectation of them giving you something...usually gets you what you want.

          Hope all this great posts have helped you to get this

          Cheers,


          Brad Spencer
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        • Profile picture of the author jcoolbaugh
          Originally Posted by Nick Brighton View Post

          Thanks Jessalynn, I fully agree and have been crafting emails since I posted here.

          I must have nailed the balance between brevity and flattery, as after 6 emails, one of the experts has already replied with interest and a phone number!

          Although, I did slight in some of my copywriting skills to tap into a few "triggers", which might have helped ;-)

          Thanks to all who have assisted with this matter. Warriors rock.
          Well done, Nick; congratulations!

          17% response on the first go?? Not bad at all
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          • Profile picture of the author Nick Brighton
            Originally Posted by jcoolbaugh View Post

            Well done, Nick; congratulations!

            17% response on the first go?? Not bad at all
            Well, two days later you can make that 50% positive response rate. THREE experts have come back to me with open arms and are seemingly dying to help out!

            That's 3 winners out of 6 emails. I've still got several more people to email yet! The great thing is, I've got a winning formula for getting a good response (so it seems) so I can simply duplicate my success.

            So people, goes to show what happens when you work smart not hard and take action not procrastinate...
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            • Profile picture of the author jcoolbaugh
              Originally Posted by Nick Brighton View Post

              Well, two days later you can make that 50% positive response rate. THREE experts have come back to me with open arms and are seemingly dying to help out!

              That's 3 winners out of 6 emails. I've still got several more people to email yet! The great thing is, I've got a winning formula for getting a good response (so it seems) so I can simply duplicate my success.

              So people, goes to show what happens when you work smart not hard and take action not procrastinate...
              Excellent way to lead by example, Nick!

              Keep us up on how it goes, eh? And congrats on the super response
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              • Profile picture of the author Nick Brighton
                Originally Posted by jcoolbaugh View Post

                Excellent way to lead by example, Nick!

                Keep us up on how it goes, eh? And congrats on the super response
                Will do, as this is truly a turning point in my recent years of online marketing. This is what I just got back from a second, unprovoked email from one of the experts...

                "These are excellent questions! I’ve already started working on them and will have my replies completed within the next couple of days, definitely well in advance of your Friday deadline. This is going to be fun!"


                Now that's the kinda responses I would have never imagined, particularly before TAKING ACTION.
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                • Profile picture of the author Nick Brighton
                  FYI:

                  Approaching 75% positive response. I've got half an ebook written by experts in under 7 days. KaChing.

                  I'm soooo tempted to sell a product around this, but I feel that would be toooo transparent...even if the entire turn of events was unforeseen and had a far greater outcome than I expected!
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