How would YOU sell this product?
I'm developing an info product for my niche that I know there will be a market for. Essentially, it will explain technological opportunities to non-technical folks. Because of the changing nature of my industry, there's a real need for something like this.
Developing the product isn't the issue, it's trying to figure out how best to package and sell it.
The product will include 5 modules covering a different aspect of the topic. Each module will include video interviews, podcasts, articles, worksheets, transcripts and resource guides.
Because of the multimedia nature of it, it's really not suitable for an ebook or a physical book. As I see it, I have two ways to sell it:
As a standalone online product (I'm thinking a password protected Wordpress site)
As a mini-membership site, with the modules dripped over time, and recurring billing.
A note on my market - they're price resistant ($99 would be a top-out price for the standalone). But they trust us completely -- we have a big list and 20 years of credibility behind us.
So, my questions:
1. Am I missing something in terms of info product models? Is there another way to package and sell this? Break it up into parts, perhaps? Create a free site, hold back some as premium products and sell ads to the vendors our folks will need to turn to as they move forward technologically? something else? I'm all for off-the-wall creative ideas if they work.
2. Because of the changing nature of the technology this product will address, it will require regular updating. How can I use this to my advantage? Perhaps a standalone product with periodic updates sold as a backend?
Any insight will be greatly appreciated!
Developing the product isn't the issue, it's trying to figure out how best to package and sell it.
The product will include 5 modules covering a different aspect of the topic. Each module will include video interviews, podcasts, articles, worksheets, transcripts and resource guides.
Because of the multimedia nature of it, it's really not suitable for an ebook or a physical book. As I see it, I have two ways to sell it:
As a standalone online product (I'm thinking a password protected Wordpress site)
As a mini-membership site, with the modules dripped over time, and recurring billing.
A note on my market - they're price resistant ($99 would be a top-out price for the standalone). But they trust us completely -- we have a big list and 20 years of credibility behind us.
So, my questions:
1. Am I missing something in terms of info product models? Is there another way to package and sell this? Break it up into parts, perhaps? Create a free site, hold back some as premium products and sell ads to the vendors our folks will need to turn to as they move forward technologically? something else? I'm all for off-the-wall creative ideas if they work.
2. Because of the changing nature of the technology this product will address, it will require regular updating. How can I use this to my advantage? Perhaps a standalone product with periodic updates sold as a backend?
Any insight will be greatly appreciated!
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