Funny License Plates and FaceBook PiggyBack Advertising Campaigns

by tpw

Posted: 13 years ago 12 replies

INTERNET MARKETING

It all started with this story about a new layer of Facebook advertising:

Facebook to let advertisers republish user posts - Yahoo! Finance

The clever among us read that article and had a ****-eating grin on our faces by the end of the first sentence.

A new game was created in that moment: FaceBook Ad Game (FBAG) or FaceBook Advertising Game.

Can we game Facebook the way we have been gaming Google for nearly a decade? I bet we can...

Here is an excerpt of that story:

Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers.

Currently there is no way for users to decline this feature.

Facebook says this lets advertisers promote word-of-mouth recommendations that people already made on the site.

Are those gears running in your brain yet?

If not, let me turn you on to the game.

If we comment about a business and click "Like" for the company, Facebook will automate the spreading of that comment, according to our Privacy Settings in Facebook.

This is gonna be like the Vanity License Plate Game (VLPG).

See the thing is the the Dept of Motor Vehicles, who handles license plate registrations must adhere to community standards when issuing those vanity license plates.

The game is to sneak something offensive by the censors at the DMV...

LOL

Some people use SMS Text Shorthand, like WTF.

Others are a little more clever with abbreviated words, such as: DRGLRD and DRGMNY -- "drug lord" and "drug money."

Still others prefer the reverse image method, as seen here:

A few additional examples of successful contestants in the Vanity License Plate Game include:

3M3TIB - reverse method discovered when the cop looked at the vehicle in his rear-view mirror...

STFUMAN - Texting

FURRY - Obscure terminology describing someone with a sexual fetish involving dressing up as furry creatures. Weird.

XPEHBAM - Foreign word - Russian word describing, "Up America's a**".

UFNWISH - Neither you or your car are THAT great...

2FNCUTE - A variation on the previous.

DOBEE - Drug terminology - close to "doobie".

A420 - More drug terminology.

MPEACHW - Political.

PMS N - My wife could use that one...

You can find a lot of pictures here: "License Plate" Stuff on CollegeHumor

Back to the FaceBook Ad Game (FBAG) or FaceBook Advertising Game

So let's be honest about this. There is no way that FaceBook is going to manually review all of these ads... Which means the game can go on...

Step #1: Write a review of a business on your FaceBook page.

Step #2: "Like" the company you wrote the review about.

If the company in question is involved in this new advertising program, then your message will be broadcast to all your FaceBook Friends.

You are catching on now, aren't you?

We can make our "friends" laugh in ways never before realized...

Samples:

I love McDonald's. They have the tastiest boogers. But, I do recommend having them made fresh.

Then hit "Like" McDonald's.

I was watching a game on the MLB Network the other night. You know, the Mother-in-Law's Bite Network.

Then hit "Like" MLB Network.

I drove down to Dunkin Donuts the other morning. I felt really safe. There were like 30 cops there, sharing donuts and coffee.

Then hit "Like" Dunkin Donuts.

Do you see how fun this is going to be?

Let's expand on this idea and see where it can go...

And if FaceBook's Mark Zuckerberg finds this thread, he might just have a rethink...

#facebook #facebook ad game #fbag #found #game #gleeful #made #marketers

Dan C. Rinnert

13 years ago

Well, you know, as long as Facebook and advertisers are not going to reimburse us for their use of our content to sell stuff, we should at least be able to get some laughter and enjoyment out of it, no?

An exchange of value for value.

Thanks
1 reply

Signature

Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

Dan also writes content for hire, but you can't afford him anyway.

{{ DiscussionBoard.errors[3260927].message }}

Dan C. Rinnert

13 years ago

What about piggyback advertising?

Say that McDonald's does this. You write:

McDonald's is great but if you're looking for a more fulfilling quarter pound of beef for lunch, Eat at Joe's on the corner of 5th and Main Street.

Then "like" McDonald's page.

Eat at Joe's gets an ad and McDonald's foots the bill.

[ 3 ] Thanks
1 reply

Signature

{{ DiscussionBoard.errors[3260975].message }}

tpw

13 years ago

Originally Posted by Dan C. Rinnert

What about piggyback advertising?

Say that McDonald's does this. You write:

McDonald's is great but if you're looking for a more fulfilling quarter pound of beef for lunch, Eat at Joe's on the corner of 5th and Main Street.

Then "like" McDonald's page.

Eat at Joe's gets an ad and McDonald's foots the bill.

To be honest, that is exactly what I was thinking while putting together this post.

But I did not want to be the first one to suggest it.

Thanks Dan.

Thanks
1 reply

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[3260992].message }}

Dan C. Rinnert

13 years ago

Originally Posted by tpw

To be honest, that is exactly what I was thinking while putting together this post.

Well, I read in one of Guy Kawasaki's books where a pizza place was doing something like offering double-off whatever their competitors' coupons offered. So, one of their competitors printed a bunch of half-off coupons and told people they could go to their competitor and get a free pizza.

[ 1 ] Thanks
1 reply

Signature

{{ DiscussionBoard.errors[3261027].message }}

tpw

13 years ago

Originally Posted by Dan C. Rinnert

That is awesome!!!

Man... That is like my genie joke...

That just rocks!!

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[3261037].message }}

Dennis Gaskill 13 years ago

Oh fun...if you don't have a Facebook account it would be worth joining just to play the game.

I want some of that free pizza too.
- [ 1 ] Thanks
- 1 reply
Signature

Just when you think you've got it all figured out, someone changes the rules.
{{ DiscussionBoard.errors[3261133].message }}
- Dan C. Rinnert 13 years ago
  
  Originally Posted by Dennis Gaskill
  
  I want some of that free pizza too.
  
  It didn't take them long to stop offering to double-off their competitors' coupons...
  
  Thanks
  
  Signature
  
  Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
  
  Dan also writes content for hire, but you can't afford him anyway.
  
  {{ DiscussionBoard.errors[3262865].message }}
brandonline 13 years ago

LOL awesome, How much the advertiser have to pay?
- Thanks
- 1 reply
Signature

|*| YES! IT`S FREE REPORTS HERE.....|*|
|*| NEW! FLASH FAN PAGE TEMPLATE RR License Include|*|
|*| How I make $30,000.00 with Facebook Apps last year|*|
Ads By BrandOnline.
{{ DiscussionBoard.errors[3263599].message }}
- Dan C. Rinnert 13 years ago
  
  Originally Posted by brandonline
  
  LOL awesome, How much the advertiser have to pay?
  
  If you're the piggyback advertiser, nothing.
  
  Thanks
  
  1 reply
  
  Signature
  
  Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!
  
  Dan also writes content for hire, but you can't afford him anyway.
  
  {{ DiscussionBoard.errors[3265733].message }}
  
  tpw 13 years ago
  
  Originally Posted by Dan C. Rinnert
  
  If you're the piggyback advertiser, nothing.
  
  That is why I think this move by FaceBook is so ill-conceived and opens the potential to some funny stuff.
  
  We can do it for fun OR profit. LOL
  
  Thanks
  
  Signature
  
  Bill Platt, Oklahoma USA, PlattPublishing.com
  Publish Coloring Books for Profit (WSOTD 7-30-2015)
  
  {{ DiscussionBoard.errors[3265809].message }}

lotsofsnow

13 years ago

Only problem:

Whatever I write will only be seen by my friends

So, if I want to make a joke about something, I can as well put the joke directly into my status update and all my friends will see it. No wondering whether an advertiser is using that program or not.

Or am I missing something here?

Thanks
1 reply

Signature

Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.

{{ DiscussionBoard.errors[3265858].message }}

tpw

13 years ago

Originally Posted by hpgoodboy

Only problem:

Whatever I write will only be seen by my friends

Good point.

I suspect the sponsored posts will be highlighted in your wall, but I do not know for sure.

If you have a few dozen friends like the rest of us, then you will only be seen by your friends.

But if you have thousands of bought friends like some marketers do, there could be a huge payoff running piggyback advertising to them.

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[3266001].message }}

Funny License Plates and FaceBook PiggyBack Advertising Campaigns

Trending Topics

Boat and Jet Ski Rentals...... Door Hangers Effective?

Are billboards still effective in driving customers?

Let's dissect the genius behind Nike's 'Just Do It' slogan. What makes it so powerful and timeless?

A Very Strange Internet Problem

4 underutilised SEO research approaches to explore