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Testing prices $7 - $17, But $17 customers spending $10 extra will be pissed, right?

by entry
6 replies
When testing the price for a product with the price $7 against $17 {same product},

using split testing software to rotate the price - i asuume?

wont people who purchase the $17 feel that they have spent $10 more for the Same product that is worth $7,

so they will feel ripped off, or what the heck is going on? and get pissed? at the thought of being used as a guinee pig,


I might also do $14 against $27. That is a bigger drop, by $13.
#$10 #$17 #customers #extra #pissed #spending
  • Profile picture of the author ed22
    Wouldn't worry. Loads of times I've bought something whether on/off line only to see the price change later. You win some, you lose some.
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    “If you don’t know what port you are sailing to, no wind is favourable” Seneca 4BC-AD65, Roman philosopher and poet
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  • Profile picture of the author tpw
    If someone catches on, refund the difference.

    If you are in the IM market, people will understand if you tell them you are testing prices.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Daniel F. Lavoie
    You probably won't get any complains but if someone comes to you asking you why they paid more, simply refund the difference!
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    • Profile picture of the author DanTheSeoGuy
      Why not direct your visitors to 2 different landing pages? Thus they'll never know about your tests .
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  • Profile picture of the author J.M.Wilson
    This happens to people every day. In fact, just before Xmas I was at my parents house and my mother was complaining that she bought a present weeks ago and she saw it for much cheaper just before Xmas...

    People pay different prices for the same product every minute of every day. I wouldn't worry about it.
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  • Profile picture of the author WillR
    Originally Posted by entry View Post

    When testing the price for a product with the price $7 against $17 {same product},

    using split testing software to rotate the price - i asuume?

    wont people who purchase the $17 feel that they have spent $10 more for the Same product that is worth $7,

    so they will feel ripped off, or what the heck is going on? and get pissed? at the thought of being used as a guinee pig,


    I might also do $14 against $27. That is a bigger drop, by $13.
    If you are doing it properly and the software uses cookies then they shouldn't ever know about the other price. Unless of course they decide to clear their cookies and come back to the site. Even then they still have a 1 in 2 chance of seeing the other price.
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