The Real Secret to Building a Successful Business

Would you like to know the real secret to building a successful business?

Are you sure you can handle it?

I'll spill it in just a minute here. First, I'm putting myself on the line here, because there are a lot of "big names" that don't want you to know this secret. They never want you to find out! Because, the moment you do, you will stop buying their products.

Mind you, that's not all the big names. Some of them genuinely want you to succeed. So, they will happily disclose this secret. In fact, many do quite regularly.

The problem is that people just don't listen.

Well, okay, they do listen. They do hear it. They just don't believe it.

Because, when it comes down to it, they don't want to believe it.

They are certain that people are holding out on them.

They are sure that there's more to it.

They just know that if they can figure out this one thing, all the success they desire will be there for the taking.

I know what you're thinking...

You are thinking that I'm going to tell you there is no secret.

Wrong!

People have told you there's no secret.

I've probably told you there's no secret--but I was wrong!

You may even tell yourself there's no secret.

You may think you believe there is no secret.

But, that's not true. If it were, you wouldn't be reading this.

You're reading this because, deep down, you really think there is a secret--and you want to know what it is!

You may be thinking, oh, no, you just wanted to read this post so you could debunk the secret. But, you're only lying to yourself. If you thought there was no secret, you wouldn't waste your time on this post. You'd leave it for the poor rubes who believed in that sort of "nonsense." You'd be too busy building your successful business to come here to debunk whatever secret I revealed.

So, you think there's a secret.

You want to know the secret.

Fine then. I've pulled you in far enough.

So, here's the secret: Stop looking for secrets!

Seriously. There is no secret, but the secret isn't knowing that there isn't a secret. The secret is in not chasing after secrets that aren't there.

Building a successful business takes time and work and effort. You can't do the things necessary to build a successful business if you're chasing after secrets.

You may tell yourself you don't think there's a secret, but until you really accept and believe that, you're going to keep chasing after that elusive secret instead of spending your time actually building your business.

Don't.

There is no secret. Accept it. Move on. Stop looking for it. Stop buying stuff claiming to reveal the secret. Stop wasting time watching sales pitches claiming to reveal the secret. Just stop.

There you go. The cat's out of the bag!