Be Accessible & You'll Make More Money

by Zeus66
12 replies
It really is that simple. Truly. Just be an accessible person. This thought has really been on my mind lately, and let me tell you why...

As a test, I recently started writing replies to emails from some big name marketers whose lists I'm on. I just wanted to see if they actually paid any attention or if their list was all a one-way street. I wanted to see if I was just a "buy or shut up" non-entity to them, or if any of them actually cared enough to reply to one of their subscribers who had a question.

Zero. Zilch. Nada. Crickets chirping were heard for miles around.

Not one of them "bothered" to get back to me. They don't care. You're just a dollar sign or a nuisance to them. Not ALL of them, of course, but a lot of them (sadly).

Don't be that guy or gal. Please don't. So much of your success if you're selling in the IM niche is determined by your accessibility and your "real human" qualities. It's just foolish to ignore the people who sign up to your list. That's your bread and butter! Treat them right.

/rant

John
#accessible #email list #internet marketing #list building #make #money #niche
  • A lot of times I will actually include tidbits and feedback that people had sent me in my email list distribution. I find it works well and also many other people on my lists also had the same question(s).

    A good example of someone who does this and is considered in the Guru circle and does this religiously would be David Deangelo / Eban Pegan.
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  • Profile picture of the author Steven Wagenheim
    John, I've stopped writing to them a long time ago.

    People who know me know I respond to all of my emails as time permits.
    Sometimes it takes me a while, depending on how swamped I am, which
    lately has been pretty bad.

    But I'll get back to you eventually. Naturally, urgent emails come before
    casual chit chat.

    And not that I am defending these people, but I'm not nearly as successful
    as a John Reese or Frank Kern and I have a hell of a time keeping up with
    the email I get.

    I can't even imagine what it's like for them.

    So while I agree with you in theory, in practice, it's just not as easy as it
    sounds.

    Sad truth is, the bigger you get, the harder it gets.
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    • Profile picture of the author Dave Rodman
      Banned
      I get what you're saying about being accessible, however with the "guru" business, it's a losing proposition to be accessible. Outside of direct support (can't download ebook), fielding phonecalls/emails from people would be a nightmare. People calling up and asking how to build link wheels.

      I was listening to a Dan Kennedy/Perry Marshall call from way back when. Dan was pitching his new "No BS Salesletter" updated edition. The Q&A started and this lady asks if Dan will be available to answer questions, edit, and give suggestions when she's finished. I'll give dan some credit cause he handled it with grace, but seriously?!?! You buy a $15 book and you want hand-holding from the author?!?!?!

      Now, in most other businesses I would absolutely agree. I have an 800 number on all my websites because I sell physical products. But Make Money Online products is a slippery slope.
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    • Profile picture of the author Zeus66
      Originally Posted by Steven Wagenheim View Post

      John, I've stopped writing to them a long time ago.

      People who know me know I respond to all of my emails as time permits.
      Sometimes it takes me a while, depending on how swamped I am, which
      lately has been pretty bad.

      But I'll get back to you eventually. Naturally, urgent emails come before
      casual chit chat.

      And not that I am defending these people, but I'm not nearly as successful
      as a John Reese or Frank Kern and I have a hell of a time keeping up with
      the email I get.

      I can't even imagine what it's like for them.

      So while I agree with you in theory, in practice, it's just not as easy as it
      sounds.

      Sad truth is, the bigger you get, the harder it gets.
      Steve,

      You're exactly right that the size of the list makes this difficult. But the big boys have the resources to set up help desks. I know it's unreasonable for anyone to sit and spend hours replying to each inquiry when you have that many subscribers. If I got a reply from an employee of theirs, I would count that as mission accomplished in those cases.

      But here's the kicker... many of those in my test DO have help desks. Well, at least they've got a link to one and a fancy ticketing system to let you know they got your inquiry. And of the probably 5 or 6 I remember having those in place, exactly NONE of them ever actually replied or answered the ticket.

      I'm left to conclude that they set those Help Desks up simply for show. They just see us as walking, talking dollar signs. I'd have more respect for them if they dropped the "hey, look what a nice guy I am" routine. If you just want to churn and burn your list, it would be refreshing if they'd say right up front that they expect you to buy or go away.

      It's not how I will ever do things, but to each his own. I would just appreciate a little more transparency and less pretense from some of these guys, that's all.

      John
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  • Profile picture of the author tpw
    I can vouch for this Zeus.

    Back in the day, when I had a telephone number on my website, I used to get calls from people who spent the first few minutes telling me how nice it was to talk to a human.

    I pulled the phone number when my dad got sick and I was missing work on a regular basis. After he passed on, I did not put the phone number back, but I know I should.
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  • Profile picture of the author rcritchett
    Totally agree with this! Great thread. I'm totally aligned with "being human."
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  • Profile picture of the author JHC81
    That's sad but it's true, this is how a lot of these gurus are, if they would just take 2 minutes out of their busy day to answer " customer" your question they would be better off.
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    • Profile picture of the author Roaddog
      That's one big point for Ewen Chia, then,
      he once sent out an obvious "canned" email wishing everyone a Merry Christmas a few years ago.

      I emailed back because it was worded nicely.

      Well lo and behold, a few hours later, maybe a day, he emailed me back with a personal message thanking me for wishing him and his family Happy Holidays.

      It is something I have never forgotten. Have to see if I can find it.


      And I have heard he is a busy marketer.

      It makes a huuuuge difference,



      Jim
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  • Profile picture of the author A.Green
    I'd also add that, while I know not everyone wants their photo online and for those in multiple niches it may not be practical, having your photo and some video of you also helps "bring you to life" to your potential customers. Some people are wary of sending money off into cyberspace and just want to know there's a human being on the other end who'll help clear up any problems. At least, being visible seems to be working well in my main niche (non-IM).

    I've had the no-reply problem in real life, too, while looking for an accountant, lawyer, etc. You can email 10 people and maybe one replies. I understand a lot of people don't know how to use email, but if you don't know how to use it, don't offer an email address on your website. Just have a phone number.
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    • Profile picture of the author Michael Shook
      There are some websites I have been to at different times of the day and night and on different days as well, but the "Live Chat" is always offline.

      I have met (in an online sense) some grat people who have filled in a contact form on some of my sites. Not just from a let's do something together business -wise point of view but great folks who I would otherwise not have met were it not for being accessible.
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  • Profile picture of the author paulie888
    John, I know exactly what you mean about the majority of the gurus not being bothered to reply personally to our emails.

    With that said, I have come across some who have a support desk, and actually have decent and knowledgeable assistant(s) who can actually help you. Jason Fladlien is a great example of this, and even Frank Kern has an awesome personal assistant who gets back with you regarding any issues/questions you may have (I had to contact his customer service about a certain issue in the past, and his personal assistant actually called me back and was very helpful!) She's actually a trusted member of his staff who has been working for him for several years - Frank Kern doesn't skimp on customer service!
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  • Profile picture of the author BrianMcLeod
    Clearly, with a large # of subscribers and a busy mailing schedule,
    getting back to every inquiry individually becomes an issue.

    Additionally, each of those inquiries deserve a response from SOMEONE.

    Finally, the strategy of plucking questions out of the support stream,
    then sending them back out to the list is wickedly effective.

    It shows not only the sender, but the whole list:

    A) You're paying attention and responsive to your subscribers

    B) It answers a question that other subscribers surely have

    C) It provides social proof that others are doing business with you

    A superior customer experience is one of the most powerful sales
    tools that each of us have under our noses as marketers.

    Ignore it at your peril... somebody else won't.

    Brian
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