Does Anyone Have Split-Testing Results on the Money Back Guarantee?

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We see people arguing over the technicalities and reasons for Money-Back Guarantees all the time here in the forum.

I know that PayPal only requires me to prove delivery on a digital product. If I can show delivery was made, then they do not force me to do a Money-Back Offer on a digital product.

I have seen people argue the pro's and con's of a money-back guarantee on a digital product.

But does anyone have any hard-numbers to share from a split-test on this factor?

I have always offered them on my digital products.

The one I released in October has a one-year guarantee.

The one I released last week, I actually forget to add it to the sales page.

Both products are converting right now at an average of 8%.

Overall, the one without a guarantee is converting at 8%, and the one with a guarantee is converting at 5%.

But all things are not equal.

So the question is, has anyone actually TESTED this, or are we all operating on hearsay?

Please share.
#main internet marketing discussion forum #back #guarantee #money #results #splittesting
  • Tim Castleman once told me that he split tested a group for these results. In group one he offered a no return policy. In group two he offered a no return policy. The end result was no returns from either group.
    • [1] reply

    • LOL

      Yeah, I have heard that story.
      • [1] reply
  • Why wouldn't you want to offer a guarantee? Even if they do convert the same, does it not atleast give the perception that you stand behind your product?
    • [1] reply

    • I do stand behind my products. I just FORGOT to add it to the sales page.

      And now I am wondering if there are any actual proven tests that confirm it will improve sales results...

      I have heard a lot of people argue that the No Returns policy should be expected on digital products, b/c we have no idea whether they are not going to continue to use the product after refund.

      Please don't ask me to be too specific about why people do the No Refund policy, because I have never really believed that to be the way to go.

      It is just a question for now, before I put the guarantee on the product that I forgot to add to the copy. Seriously...
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