Never, ever use humor in sales pitches or emails. There will always be some who are offended and don't get it.

I do. And if people don't like, well...forget them. I don't want those "too serious" types on my email list anyway.

Rob

It's amazing how serious and business-like some warriors are, and I've seen some take offense at even the slightest hint of a joke or prank...lol. Humor is one of the best medicines around, so personally I love getting in on the fun when it occurs here.

I absolutely agree with what your saying, if you can't have a little fun with what your doing, what's the point?

I also have noticed a lot of people take themselves very seriously all over.



“Through humor, you can soften some of the worst blows that life delivers. And once you find laughter, no matter how painful your situation might be, you can survive it.” - Bill Cosby


To me not to have a sense of humor, shows inexperience in true sorrow, or a really bad case of cranial rectumitis.


I'm serious.....



Jim

Could you please stop making posts like this. This is a serious forum for serious marketers trying to build their businesses. We don't appreciate you wasting our time with this nonsense.

If you don't stop, I'll send my flying monkey to pay you a visit. He'll take your lunch money and wreck your little red wagon, mister.

I use humor in my ebooks, reports, articles, autoresponders and forum posts.

I believe that it helps people better connect to me through the copy.

I am not too sure if I have ever used humor in my sales copy though.

That reminds me...

Did you hear the one about the monkey at the bar?

My mantra... Have fun. Make money. If you can't do
both you either aren't doing it right or you need to be
doing something else.

Tsnyder

I would add a side note, that some people just shouldn't even attempt humor.

Frank Kern does a real good job of including humor in his promo emails.

I don't use humour in my business - i take my humour very seriously.

Hey,

I think if your humor is part of who you are then definitely add it in your copy. Its okay to be bizarre, weird and funny in copy. If it is authentic and real and you have a good relationship with your readers they will appreciate you exposing the real you. It build rapport and makes you more real not just a robot. I am not saying make your sales letter a big joke you still have to be sharp as a tack, enthusiastic and viewed as an expert but be human.

If your copy is robotic and is always perfect your not going to keep the attention of people these days. Give them a reason to read and a reason to keep them reading.

I think one of the biggest lessons i have learned from Gary Halbert (brilliant, weird and amazing copy writer). Write how you would talk....

You will accomplish more from movement then you will from meditation. Get off you butt and write get stuff done it's not always going to be perfect.

Just my opinion...

Luis.

I never use humor in business situations. Just ask anyone. They'll tell you.


Paulnocchio

Yes I do, and I use it because I just feel like it.

Being and businesslike and serious is too boring and not my type.

I almost never miss a chance of making fun of myself

Oh Noes!!! Too many words!!!

And don't those women-folk look like the
people in the "Empty Child" episode of Dr. Who:

I've come to the conclusion after working in membership sales at a gym that humor can be a powerful tool, but it must be as "universal" as possible. I've found the most effective form to be "positive" "uplifting" humor. This is something I had really never thought about until now. Great topic!

All The Best,
Andrew Michie

Nope! I'm thankin that it is very unprofessional to be usin humor in sales copy. I thank the humor hitch is used way too much in Interneet Marketeering and here in the Warrior Forum! I thank folks should be serious about their livelyhood!

Why, that there would be downright insultin if it wasn't true! But since you asked me, I'm gonna tole you...

See, Henryetta Hoggwookie and Laticia Snotthonker went skinny dippin down in Stumpwoody Pond! They got butt nekkid and jumped in the water. Along comes ole Dookie Dimwittie and he stood there gawkin at them there gals. They hunkered down in the water real low so's he couldn't see nothin and Henryetta hollered at him, "Dookie! You get on out of here! Don't you dare be tryin to look at us in our altogethers!" Well, ole Dookie, he told them gals, "I ain't here to be lookin at you gals. I'm here to feed the alligators!" Whooo weee, ole Dookie gots him an eyefull!

I hope that answered yore question!

I once had 15% of my list unsubscribe because I drunk-mailed them and invited them to a chat room, with the attendant warning "Of course, I'll probably just try and have sex with you."

Some of them weren't very happy.

Good riddance, though. These are the same people who refund because my product is condescending, or I said Bad Things about Macs (hail Steve), or the background in my videos is unprofessional.

In general, if you don't like who I am, you're probably not going to like my products all that much. Because an awful lot of them comes from who I am, and that's only going to increase over time.

So if it bothers you that I swear like a sailor, rut like a dog, and drink like a fish... maybe you shouldn't be on my list in the first place. But if you're like the guy who emailed his list and said "This man emptied a bottle of rum fast enough to make Jack Sparrow do a double-take last night" - well, we should probably talk about a possible JV.

Here is a good example of using humor when talking to IMers...

Yes, shameless plug: http://www.warriorforum.com/main-int...ing-dicks.html

I tend to use dry or disguised humor.

It makes me laugh, most people may never pick up on it, but those that do...boy oh boy!



All the best,
Michael

Why do you hate women? Misogynist.

There are marketers out there
who strive for "delirious"
They need to buckle down
and be a bit more serious

They should be subscribing to gurus
All the regulars, and some others
Not watching Laurel & Hardy
or quoting the Marx Brothers

Internet marketing is stressful,
it's not all wine and roses
We can't all sit around posting
pics of spoons on some noses

Those less serious marketers
they make just a fraction
Because CPA doesn't stand for
Chuckle Per Action

They should be telling their list
about their marketing beliefs
Not cracking jokes
about boxers and briefs

Techniques to discuss
include Google ad placement
Not who does or does not
live in their mom's basement

Yes, settle down people,
this is a fact not a rumor
Internet marketing is tough,
it's no place for your humor

So if you wanna stack up your money
as high as the rafter
Be 100% serious
and ditch all that laughter

I use humor. I'll make fun of myself, but not others. I'll use absurdity as often as any other kind of humor. It's unexpected. Most like it, a few don't get it. I make those people stand in the corner.

E.Brian.Rose, now that could be funny.

Depends on how you look at it!

Sounds a bit like....cully plor an lie.

I just love chinese. hehehhee Hint: say it fast.

[DELETED]

Yes mate I think it absolutely scandalous that some people can't take this business seriously. This isn't funny business. If they want to muck around they should be doing something else for a living. I, for one, will unsubscribe from anyone sending me rubbish like this video below.

I think there are more and more marketers with a sense of humor, and use it daily-

'Earn $28475.46 in a day'
'10 clicks to $10 grand'

and the constant bombardment of hillarity, what a funny business we're in!

[DELETED]

Humor is a fine line...it could either pull your prospect closer to knowing/liking/trusting you or push them away.

I teach my email and autoresponder copywriting students to use humor sparingly, and only if they know it's going to work. How to know exactly? Instead of trying to be funny, choose a scenario that's already been PROVEN to be funny--like a current Youtube sensation, a classic TV or movie bit, or something going on in the news right now that's making the nation giggle.

For example, the video of the woman texting and walking into the fountain? Copywriting GOLD. There's so many different ways you could use that in an email or autoresponder to catch someone's attention, make them smile, and further cement the relationship between marketer and prospect.

Don't work so hard to create your own material (which may or may not work). Just catch a ride on what's already making people laugh.

I think this is awesome! Everyone's opinions were awesome as well.. great stuff. Here's mine:

Yes, humor is something I believe should be in sales pitches. If people "don't get it," or are "offended," the truth really is... that's their challenge. If they can look past whatever disagreements the automatic processes of their neurology create and get in between stimulus and response to focus on the important things (the product, how beneficial it's going to be, results and so on), than I think they'll be more in the position to make a practical decision.

I think humor should be involved in everything. Not only does it allow a fun environment, but speaking in terms of the effects on the human body, it's a "healthy way to sell."

Nice thread! Great replies.

RC

An Internet marketer walks into a bar..
Sits down, orders a scotch.

Suddenly the door opens, and in walk a priest, a rabbi, a nun and four ducks.

"What is this," he asks . "Some kind of joke?"

I try to crack an occasional joke. Anything you can do to stand out in a positive way.

I try to be as professional as I can but I've found a little light humor can help in certain situations. If you're too formal people can't identify with you.

For instance, when someone contacts me about writing articles for them they usually ask for a sample. Sometimes I send them a sample article about how important it is to ask for sample articles. It has a 2% density of the keyword "sample article" lol

lol i love this thread

humor is always great once in a while. It shows your character and lets the person reading it get to know you.