You start out in both as a very low-level noob, who has to flood the available message boards and chat channels with idiotic and inane questions that when you look back later on are embarrassed that you didn't know the answers to...
Once you have a basic handle on the challenge, you develop your plan, which in WoW's case is your "build", i.e. your skill trees, your specific version of how you want to succeed as you rise.
In IM your build is your Sales Funnel.
You map out every little detail, even though you're still low-level and haven't really mastered everything yet, but you've read enough strategy guides (WSOs) and board posts from high level veterans (gurus) that you've gained a ton of knowledge.
Your build (sales funnel) is set, your leveling plan is in place (marketing method), and you have visions of all that sweet sweet sweet Epic armor and gear (Mercedes, House Payment, etc) that you just know your unique and special billy-badass build (sales-funnel) will get you once you work your way up to a high-level player (guru).
So you log in to the game and start playing (marketing), and are beset by setbacks early on like:
- Getting killed fast because you attacked an area that was too tough for your inexperienced character (PPC).
- Not leveling up as fast as you'd like, along with confusion about leveling in general (SEO).
- Not being able to do the high-level raids you'd like to because you're too low level, but where you know the REAL success takes place (LIVE IM SEMINARS).
- And worst of all, second-guessing your build because of your lack of perceived speedy leveling (second-guessing your marketing method).
This of course leads to you thinking "well I'd be doing better if I had a different build, I bet I'd be level 60 by now...I'm going to read another strategy guide and start-over"...
Which of course is the same as giving in to the devil and heading back to the WSO section of the board looking for that magic bullet.
Now after you do this around a half-dozen times (starting-over due to not believing what you're doing will get you to your goal fast enough) you finally have the awakening:
- There is no effortless fast way to get to level 80 (famous IM guru), where the sweet gear ($$$) can be found.
Instead you realize it is one big, giant, constant, endless GRIND.
A "grind" in WoW is basically killing endless boring creatures in the game hundreds of thousands of times to get your character higher in level. It is awful and boring 90% of the time, but unavoidable for the most part.
In IM a grind is whatever your marketing method is, whether it's articles, blogs, software, facebook, whatever.
And holy $%#* what a grind both of them are, regardless of it's WoW or IM!!
And that's why so many people give up and quit...at both.
Ironically, in WoW you wind up wishing you could just afford to give this grinding task to a Chinese gold-farmer to speed up your pace...which of course is the same in IM as we often wish we had the funds to give to someone to make hundreds of blogs or articles or whatever for via outsourcing, lol.
In reality both are cheats, not in the game, but to your own development or knowledge. If you don't grind at the beginning you won't have the knowledge when you need it most, once you DO have a little success.
Anyway, the point of this long post is that until you're willing to:
1. Pick your preferred marketing method
2. Commit to sticking with it for enough time that you not only master it but have given it a chance to succeed, you're not going to ever get to that high level glory you seek.
Just get in the game, get to work, and stop reading the message boards. Stop buying strategy guides that promise a faster way.
Just figure out a tried-and-true marketing method that has worked for years, test it until it has a little success, then expand.
That's it really.
Oh and PS: Uninstall World of Warcraft from your PC. Because there are only 24 hours in the day and you can't do both!