Sometimes a post will just hit me the right way and it will make me realize
things that I sometimes take for granted.
In this case, I'm talking about The Human Element.
It's funny how we get people who come to this forum and elsewhere and
say things like...
"Look, just give me a quick and easy system that will generate me $300
cash a week. That's all I want."
Well, it may be all that Johnny wants, but it doesn't exist.
Oh I know, there will be hundreds of people jumping all over this post
telling me that I'm wrong, and I'm expecting it. Hell, I welcome it. But
before you do, keep reading. You may not be so quick to jump.
Let's take what I feel most people consider the most efficient way to make
money online...generating traffic through pay per click advertising.
Let's face it, a person will...
1. Only see your ad if they're looking up the keywords you're using.
2. Only click on your ad if it appears to be what they're looking for.
Ah, but you see, that's where the human element comes in.
Ever read a book on Adwords?
The setup part is pretty simple. Heck, there are plenty of guides online
that will show you how to do this, including Google, for free.
But when you get into the real meat of the book itself, you'll find that it
all revolves around ad writing. How to write a compelling ad that will get
prospects to click on our ads and get them to our sales page.
Well, here's the news flash. Not everybody can write a good ad. Worse
than that...not everybody can learn to write a good ad.
I consider myself a decent copywriter, but if I'm honest, I'm no pro. If I
want to get affiliates to sell my products, I have to either learn to write
better copy or hire a pro to do it. Honestly, I don't think I'm going to get
much better than I am because I really don't put the time into learning
the craft that I should. I write well enough to sell my products by
myself. So when I launch my next major release, a pro is going to do it.
So okay, you can say, "So the person can't write an Adwords ad himself.
Get somebody to do it for him."
That's all well and good, but I don't know many people who will do this
for free. And even if somebody does offer, there is still the human element
involved. HE better be able to write an ad that converts.
And you can apply this to article writing or whatever.
My simplest business model is this and I'm putting it out there for anybody
1. Pick a product from the Clickbank marketplace that has proven to sell.
2. Buy the product.
3. Write a review of the product and put the review on your blog.
4. At the end of the review, put a link to the sales page.
5. Write a series of articles on the subject and submit to Ezine Articles.
6. Make sure the resource box points to your blog.
This simple system makes me sales on a regular basis...but...
Look at all the places where this model can blow up in your face because
of the human element.
1. You pick the wrong product.
2. You write a crappy review.
3. You pick a lousy blog name.
4. You write a lousy article.
5. You write a lousy resource box.
6. You don't write enough articles.
7. You've picked a lousy niche to begin with.
The human element. You can't escape it. And because of that, you can't
guarantee that any system, no matter how simple, is going to work for
And the lower the intelligence of the person, the harder any system
Outsource it all?
Great. How much money do you have to blow on outsourcing? Not every
person is in a position to do that.
The human element...It's why Johnny can't make money online no matter
how hard he tries.
Will he someday?
Maybe...but there are no guarantees...no magic button system...and no
amount of positive thinking is going to turn Johnny into a killer marketer
until he either improves his skills or finds a way to pay a pro to do it for
22 minutes...not too bad.