Product Creation...Pah! What about MARKET creation!!

Hi all.

I'm typing as I think here, so bear with me...

Everyone talks about product creation and that's the way to go if you want the six-figure income (most) people dream about. I say most, because I'm sure some of you pros on this forum couldn't take the pay cut.

What about creating a new MARKET though...?

Let me give you a couple of examples:

Example 1
Many many years ago, people used to go to the circus. They'd love the elephants doing the tricks on large balls, gasp in amazement at people on the high wire and roll in the aisles at clowns with spinning bow ties...

Then people's tastes changed. We didn't think it kind to have animals on tour, caged up and made to do tricks. The circus industry dwindled and all but disappeared.

Then in 1984, two former street artists - Guy Laliberté and Daniel Gauthier - founded the Cirque du Soleil. It was a 'circus' like nobody had seen before. No ring. No animals. Based on themes, musical scores created specially for the shows.

Tickets get snapped up in minutes whenever the dates are announced. They attract audiences of all demographics, that would have never have gone to a traditional circus.

Example 2
Playstation 1, Xbox, Playstation 2, Xbox 360, Playstation 3....

Sony and Microsoft have built some awesome gaming machines between them. Today's gaming platforms are so powerful you can have in-game graphics and sound that would have only been possible in Hollywood movies a few years ago. They compete on CPU power, chipsets, graphics, sound... everything at the pinnacle of technical possibilities.

Now... Nintendo...

They put out this little box of tricks called the Wii. People initially laughed when they saw the graphics alongside the Xbox and PS gaming beasts. WHY on earth would someone want to buy something so BASIC and simple when you could have awesome power.

But they did buy. And they bought in their millions. They weren't just your typical gamer either.

People were buying the Wii that WOULD NEVER HAVE EVEN THOUGHT ABOUT BUYING A GAMING CONSOLE. Mums, dads, aunties, uncles, young children. Nintendo opened up gaming to a completely new market.

THEY CREATED THE MARKET.


Which brings me to the IM market. People selling the typical IM products traditionally target people who want to do IM selling IM products... it's a circle.

But what could be done to 'tweak' these products to create a new market....

I don't have the answer, but I thought I'd throw it open to get some thoughts.