I'm sure that thread title grabbed your attention.
I was referring to interacting with your customers via web 2.0. In particular, I'm talking about Facebook and Twitter.
I know there are tons of tools to make your marketing efforts on these two web sites more efficient, and I know that they are great ways to reach your audience.
However, after testing for a while with a new brand of mine, I realized that I don't like using Facebook or Twitter unless I'm using them to actually correspond with or respond to my customers/friends/followers, and I just don't have to do that.
It really bums me out because I would like to add these services to my marketing arsenal, but I just don't have the time to give potential customers/followers/friends the attention they deserve.
Anyone else feel this way, or is just another part of Internet Marketing that doesn't phase you in the slightest?