Maybe it's a silly question, but not one that I've seen here before. You see, I've spent nearly a month developing a relationship with my list. (It's small, but it's growing every day)
Now, I've started doing more ad swaps and promotions and I started seeing more folks unsubscribe. I've even been spammed because my aweber shows a complaint of 30% on one promotion I sent out. (however, that was only for 30 opens. my list has over 300)
So my question is...what's the use of having an email list if they don't buy anything from you?
I do understand about delivering value, building relationships and all that other good stuff. But at the end of the day, if they don't buy...should I just continue offering more freebies (with no opt in) or should I still send promotions once or twice a month?
I've sent 3 promotions to this list with only 2 sales so far. Dunno. Kinda stuck here.
So after you have a list...what do you do with it?
Thanks folks and happy marketing.