Do You Need To Be Good At Selling To Be Successful In IM?

27 replies
Hey Guys,

Another question for you all on this Monday morning!

"Do You Need To Be Good At Selling To Be Successful In IM?"

Got me thinking as my background is in sales and even if I do say so myself I was really good at it.

Actually I have that job to thank for getting me started in IM as it was an SEO optimization company - ahh those were the days!

Anyway I have been running an online business for about 5 years now and nearly ALL of the people that I have teamed up with for projects etc... had sales backgrounds.

So do you think you can still succeed online if you haven't got a knack for sales?

Also do you think you can learn to be good at sales or is it just a talent?

Interested to heat your thoughts.

All the best

Chris
#good #selling #successful
  • Profile picture of the author KatieWilliams
    I think you can succeed without a sales background or sales interest.

    Sales is a pretty natural part of life; you sell yourself to your spouse on your first date, you sell movies to your friends as recommendations, you sell yourself to employers, you sell your parents on letting you have a dog/pocket money/a later bed time etc when you're very young.

    So some people may not know the "assumptive close" etc, but that doesn't mean they don't know how to sell.

    I think a sales background definitely helps people deal with the rejections that come before/as well as the sales.

    Katie
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    Katie

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  • Profile picture of the author Matt Morgan
    This is an interesting question, but you can be successful in Internet marketing/ make money online without being brilliant in selling.

    Yes, you can learn the art of selling, or even the art of persuasive copywriting, or you can pay somebody /outsource to do this.

    You can be a marketer/manager where you outsource all your tasks,
    -product creation
    -website design
    -ebook creation
    -graphic designer

    and generate some traffic to them websites (You don't necessarily have to be able to sell to generate traffic)

    You can have a hot product (ebook), some targeted traffic, and you can make sales. If all the elements of your marketing funnel is done effectively (or you get others to do it), then there is no reason why you shouldn't sell.
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  • Profile picture of the author Myecodesk
    I certainly think it is possible, but it depends what area of internet marketing you are in. For example people some IM pros use their natural sales talents to their advantage, building list and selling products.While others just rely on their technical ability to rank high and get enough traffic to make conversions.
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  • Profile picture of the author Chris Worner
    Coming from a background in door to door sales, I can tell you that even timid people can make sales(Even a blind squirrel can find a nut)

    However, I'd say there is way more skill in pre-selling simply because even if you have the worlds best sales page, if your prospects haven't been properly pre-sold, your sales will only be a fraction of what they could be.

    Chris
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    • Profile picture of the author Chri5123
      Originally Posted by KatieWilliams View Post

      I think you can succeed without a sales background or sales interest.

      Sales is a pretty natural part of life; you sell yourself to your spouse on your first date, you sell movies to your friends as recommendations, you sell yourself to employers, you sell your parents on letting you have a dog/pocket money/a later bed time etc when you're very young.

      So some people may not know the "assumptive close" etc, but that doesn't mean they don't know how to sell.

      I think a sales background definitely helps people deal with the rejections that come before/as well as the sales.

      Katie
      Awesome post Katie!

      Never really thought of it this way but you are bang on I think!

      Originally Posted by Chris Worner View Post

      Coming from a background in door to door sales, I can tell you that even timid people can make sales(Even a blind squirrel can find a nut)

      However, I'd say there is way more skill in pre-selling simply because even if you have the worlds best sales page, if your prospects haven't been properly pre-sold, your sales will only be a fraction of what they could be.

      Chris
      Totally agree with you ^

      I was not the most pushy sales person even a bit timid myself but that never stopped me making the $$$'s in fact it helped!

      Door to door sales eh?

      Bet IM is a walk in the park compared to that mate!

      Chris
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    • Profile picture of the author oneplusone
      I think you need to be a decent psychologist
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  • Profile picture of the author EliteIM
    The basic principles of marketing would always apply in Internet Marketing too, since it is just marketing in the virtual world. As such, some background in marketing does help
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    • Salespeople tend to understand PEOPLE and their motivations and what makes them BUY!!!

      And we tend to be very entrepreneurial as well. I did sales for over 10 years, but I'm even more at home in marketing and running an online business.

      I think when people "get" the running of a business part of the game, and the numbers, and the scaling part the sky becomes the limit.

      AND...I love writing sales copy rather than cold calling all day long

      GM
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      • Profile picture of the author rxtricky
        I think you can become good at IM without having prior knowlage of sales, but i think you have to learn sales to be good at IM!
        "every master was once a disaster" (T Harv Eker)

        I studied courses by T Harv Eker and Tony Robbins and that gave me a massive advantage because i now know why people think the way they do and the psycology beind the thinking. Mike Dillard's magnetic marketing helped me a lot too.
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  • Profile picture of the author NateRivers
    It will definitely help. If you're asking because that's a weak area of yours, I would buy the books "Influence" and "My Years in Advertising". If you can't convert traffic, your blog and the traffic you create are essentially a waste of time.
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    • Profile picture of the author Ryan Johnson
      It's not a requirement. If you're not sales type, I wouldn't worry about it, as it might help you identify more with your customers.

      I keep the process simple. There's a lot of work behind each step, but if you focus on what you're trying to achieve with each task, it becomes easier.

      Promote a product or service that is in demand.
      Make it easy for people to buy.
      Put it in front of people.
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      • Learn copy writing skills, it's not sales but it is salesmanship IN PRINT
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        • Profile picture of the author M Thompson
          No you don't, but it will take longer to succeed if you are doing your own products.

          I hate selling so I don't do it very much I prefer to show people what i have and let them make a decision...

          so instead of saying "buy this is brilliant and will change your life" I'll usually say.. "excuse me , if you have a minute would you care to look at this, it's really rather good... sorry for the interruption"
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        • Profile picture of the author JoshuaZamora
          Originally Posted by Garage Media View Post

          Learn copy writing skills, it's not sales but it is salesmanship IN PRINT
          Hes on point! Having good copy goes a long way this is something i myself will be dedicating time to learn.

          So yes i think IM can be learned by anyone
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        • Profile picture of the author Dave Rodman
          Banned
          NO, you don't need to be a good salesman in order to be good in IM. My online sales ability FAR OUTWEIGHS my ability as an offline salesperson.

          My problem offline was that I was always selling other people's products. And since I didn't put together that product, I knew it wasn't exactly the way I would like it to be. So when people told me a reason why they didn't want to buy, I kinda thought to myself "Yeah, I can kinda see that". Obviously, since I sell my own stuff and CHOOSE what I want to sell, it's a lot easier for me to put everything I have into it.

          Online things are a lot easier anyways. Usually the problem with offline salespeople is they don't follow-up, ask for the sale, etc. Online, these things are more mechanical (part of any good salesletter) and automatic (upsells and autoresponders).

          Finally, I think the concept of a good offline salesman are REALLY overrated. I was at a regional bank and won salesman of the year for revenue into the bank. But honestly, the only reason I won that is because like 3 guys left the bank and I inherited a few pretty monster deals that closed. Sure, I kept them there, but that's easy....getting them in is the hard part.
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  • Profile picture of the author theturd
    from personal experience ..... no matter how good your product actually is it doesn't mean squat if you can't SELL it .... I am horrible at sells and that is my biggest problem to overcome..... and i still haven't by the by
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  • Profile picture of the author Floyd Fisher
    Yes, you do need to be good at selling...it's just like anything else.

    And yes, it's a skill anyone can master.
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  • Profile picture of the author Chris Dolan
    Sales skills definitely help. But are not a pre-requisite - since you can by and large outsource tasks that involve sales skills, for example hire a copywriter do prepare your sales letter, emails, and even WSO text. You can hire a programer or writer to make your product, and you can hire a designer to design and build your site.

    Sales comes in to play in analyzing the needs and working out how to solve them, and present them in a way that helps people recognize they have a need, and how your solution will improve their life and solve that need.

    But just being good at sales doesn't guarantee success online either.
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  • Great post! This thread has some awesome information on it. I just want to agree with Mr. Thompson...the pre-sell is sooo important. It has to appear like you're saying..."this might be kinda good"..."check it out".

    Then let the sales page do the selling. This warms them up, conversions will double at the very least. Even better -- get them on a list, conversions with increase 5x.

    Copy writing and pre-selling may appear different but they are both the same art form...one is a soft sell and the other is the "closer"!

    GM

    P.S. Yes, this stuff is true "art"! Good copy is amazing to read, it literally pulls money out of people's wallets.
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  • Profile picture of the author jackcanbera
    Being good in selling in an authentic way, from my experience, means also to have right mind sets. Such as mindsets of serving, listening to the other and many mores. These skills and mindsets are good to have for having a successful business for the long run in my opinion.
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  • Profile picture of the author Ken Er
    You don't have to be good at selling in order to be successful in internet marketing. You can hire copywriters to do that. Here's a good one: Best Content Writing Service: Your search for content ends here. Btw, it is not my site. It is my friend's site.

    I would say having a list is important in order to be successful in internet marketing. You guys must have heard, the money is in the list, although you can still make money online without a list.

    Another tips for you guys: If you are in the internet marketing niche, here are a fews ways to grow your list:
    http://www.warriorforum.com/warrior-...-each-day.html
    http://www.warriorforum.com/warrior-...uaranteed.html
    http://www.warriorforum.com/warrior-...ittle-9-a.html
    http://www.warriorforum.com/warrior-...list-free.html

    These are some of the tactics I used to grow my internet marketing list
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  • Profile picture of the author Chri5123
    Cheers for all the replies guys,

    Yes, it seems even if you are not the stereotypical salesman you can still adjust your content into a softsell and do very well using your own style.
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    • Profile picture of the author Chri5123
      Originally Posted by CyndieAlicuben568 View Post

      IT's possible if you are brilliant in selling.
      Not sure what you mean?

      What is this response in relation too?
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  • Profile picture of the author Monja
    chris,
    i think you need to be a good observer and you need to try it out. i do not have a sales background but i´m sure it would have helped. it can never be wrong to know more. but it is all about marketing and observing. i often see interesting commercials on TV and i think - that´s a nice game or offer and something i could give my users, too. then i just go ahead and simply do it - if successful = do again, if not = adjust a little
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    • Profile picture of the author Chri5123
      Originally Posted by Monja View Post

      chris,
      i think you need to be a good observer and you need to try it out. i do not have a sales background but i´m sure it would have helped. it can never be wrong to know more. but it is all about marketing and observing. i often see interesting commercials on TV and i think - that´s a nice game or offer and something i could give my users, too. then i just go ahead and simply do it - if successful = do again, if not = adjust a little
      Sounds like a good plan and it looks like we do the same thing when we are meant to be relaxing watching TV.

      I agree though the MOST valuable thing you can have in IM is the ability to spot niches and openings - if you get this right the products seem to sell themselves.
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  • Profile picture of the author JackTriggs
    No you don't...just leverage people who have those skills
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