Worst Clickbank Product Conversions

38 replies
This isn't a thread designed to bash any specific product. I'm just curious what you would consider is a bad click to conversion ratio for a ClickBank product. I know that most people say that a product should have at least 1 sale per 100 clicks. Some niches are harder though, like that tattoo niche, where the sale to click ratio is usually around 1 sale in 300 clicks (so I've heard from an experienced ClickBank affiliate).

At what point do you throw in the towel on promoting a certain ClickBank product?
#clickbank #conversions #product #worst
  • Profile picture of the author Shazia Mirza
    If I haven't made a sale from 800 hops. Not that these products are bad, they are just not worth my time (no offence to anyone, this is just my opinion).

    Usually in the IM niche, I never run into products like this. But once I was working hard to promote a tinnitus product and its conversions were reeeeeeeeeeaaaaaaaaaallllllllllllllyyyyyyyyyyyy low. I'm talking 1:3200.
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    • Profile picture of the author Ofthemix
      Originally Posted by IMReview View Post

      If I haven't made a sale from 800 hops. Not that these products are bad, they are just not worth my time (no offence to anyone, this is just my opinion).
      Thanks for the input. I'm working on a product right now that's at about 170 hops without a sale and I'm starting to worry. Just curious if this is normal.
      Signature
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      • Ofthemix, I wouldn't worry just yet. This 1/100 stuff is simply an average - not a rule! One of my CB products has an average conversion rate of 3/100, however the same exact product has gone over 400 hops without a sale before!

        It's just numbers, and the more hops you have the more accurate your stats will be. 170 hops is nothing - if I was you I would simply wait (well, build up more traffic while I waited! )

        Remember - this is sales! Good Luck!
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        Online Passive Incomes - You're worth more than you think!
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  • Profile picture of the author mozesteven
    I can sell on 55 hops.

    Regards,
    Mozesteven
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  • Profile picture of the author Eko Ventures
    It depends on how you are promoting the product - I've done 1000+ hops with no sales with PPC and direct linking.

    I've also done sales in less than 50 hops sending traffic to a 1 page pre-sell site.
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  • Profile picture of the author Ofthemix
    Thanks guys, I really appreciate the input. This is the first time I've put a mass amount of effort into promoting a ClickBank product. After 100 hops and only 3 order form impressions, I started getting a bit concerned. All traffic is organic so I guess I have to just sit back and wait. Still have a lot of traffic generation work left to do though.
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    • Profile picture of the author Jeremy Kelsall
      My typical rule is 2000/200 visitors.

      If I'm sending traffic straight to a sales page

      If in 2000 visitors I don't have at least a 2% conversion rate I don't promote the product.

      If I'm sending the traffic from a list

      If in 200 visitors I don't have a 5% conversion rate I don't promote the product.
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      • Profile picture of the author Ofthemix
        Originally Posted by Jeremy Kelsall View Post

        My typical rule is 2000/200 visitors.

        If I'm sending traffic straight to a sales page

        If in 2000 visitors I don't have at least a 2% conversion rate I don't promote the product.

        If I'm sending the traffic from a list

        If in 200 visitors I don't have a 5% conversion rate I don't promote the product.
        What about promoting as an affiliate and sending to a presale page? Or do you not do that?
        Signature
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        • Profile picture of the author mozesteven
          Originally Posted by Ofthemix View Post

          What about promoting as an affiliate and sending to a presale page? Or do you not do that?
          Send the traffics to your 'sign-up' page or your autoresponder page prior to the landing page. We have to build lists.

          Regards,
          Mozesteven
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  • Profile picture of the author kdockins
    The "low conversion rate" can surely have multiple related factors. For one, many high-end expert marketers are now suggesting that Clickbank is only good for "info" material, whereas, in the REAL world, consumers prefer to have something that they can "hold-in-hand."

    Meaning, informational e-books, or even online videos about how to do this, or how to do that, still fall into the "intellectual properties" category. Thus, these are not the types of products that consumers can feel, touch, or taste.

    Saying that, the problem with low conversion may not be due to some fault of yours, but to the actual Clickbank marketplace itself. On another note, one of the importantly related factors that affect affiliate product conversion rates is the "sales copy" and / or the specific "landing pages" to which your sales copy directs the consumer.

    Needless to say, your sales copy has to have essentially EVERY element of the "Attention-Interest-Desire-Action" principle extremely well covered. Have you compared the text copy you write to that of other high-end competitors?

    Sometimes, even minor changes in the anchor text, heading text, or even the "direction" or "perspective" of your handwritten content copy can make a HUGE difference to the person who is reading it.

    Last but not least, here is a small tip that can help you in a big way...

    Look at some of the already hottest-selling products online, find one that gives you goose-bumps, and then write a sales letter about that product, almost DIRECTLY from the product description, using your own words, and supported by solid scientific fact, of course.

    The advantage of doing this is that, unlike many affiliates who make the serious mistake of writing content FIRST and then trying to find a PRODUCT that fits what they have written... you will be writing a sales page which ALREADY relates in a highly supportive way to the product you are about to introduce to your consumers.

    Can you see the gist of all the above? Please write back and let me know whether you are finding some helpful tips in this reply, okay?

    Thanks,

    K e n

    Originally Posted by Ofthemix View Post

    This isn't a thread designed to bash any specific product. I'm just curious what you would consider is a bad click to conversion ratio for a ClickBank product. I know that most people say that a product should have at least 1 sale per 100 clicks. Some niches are harder though, like that tattoo niche, where the sale to click ratio is usually around 1 sale in 300 clicks (so I've heard from an experienced ClickBank affiliate).

    At what point do you throw in the towel on promoting a certain ClickBank product?
    Signature

    Kenneth Dockins - SEO Specialist, Platinum Level Expert Author online. Webmaster of both static HTML and WordPress websites. Temple University education field graduate and business consultant with over 15 years online marketing experience. Fiverr level-2 affiliate services provider. Expanding services under the SBI umbrella via the "Easy Internet Advertising" website at http://ez-internet-advertising.com

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    • Profile picture of the author kellyburdes
      This isn't something that many people know about, but you can sell physical products via CB.


      Originally Posted by kdockins View Post

      The "low conversion rate" can surely have multiple related factors. For one, many high-end expert marketers are now suggesting that Clickbank is only good for "info" material, whereas, in the REAL world, consumers prefer to have something that they can "hold-in-hand."

      Meaning, informational e-books, or even online videos about how to do this, or how to do that, still fall into the "intellectual properties" category. Thus, these are not the types of products that consumers can feel, touch, or taste.

      Saying that, the problem with low conversion may not be due to some fault of yours, but to the actual Clickbank marketplace itself. On another note, one of the importantly related factors that affect affiliate product conversion rates is the "sales copy" and / or the specific "landing pages" to which your sales copy directs the consumer.

      Needless to say, your sales copy has to have essentially EVERY element of the "Attention-Interest-Desire-Action" principle extremely well covered. Have you compared the text copy you write to that of other high-end competitors?

      Sometimes, even minor changes in the anchor text, heading text, or even the "direction" or "perspective" of your handwritten content copy can make a HUGE difference to the person who is reading it.

      Last but not least, here is a small tip that can help you in a big way...

      Look at some of the already hottest-selling products online, find one that gives you goose-bumps, and then write a sales letter about that product, almost DIRECTLY from the product description, using your own words, and supported by solid scientific fact, of course.

      The advantage of doing this is that, unlike many affiliates who make the serious mistake of writing content FIRST and then trying to find a PRODUCT that fits what they have written... you will be writing a sales page which ALREADY relates in a highly supportive way to the product you are about to introduce to your consumers.

      Can you see the gist of all the above? Please write back and let me know whether you are finding some helpful tips in this reply, okay?

      Thanks,

      K e n
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    • Profile picture of the author PennyManTim
      Thank you for that post... Clear and thorough...
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  • Profile picture of the author Eko Ventures
    It's tough to define an average when sending people to a presale page, as the presale page itself effectively doubles the variables when measuring conversions and the overall effectiveness of your campaign.

    The fact that you're getting people to the products sales page is a good sign though, it means you're not turning people away. What's the click through rate of your presale page, are there discrepancies in what you're saying about the product and what it's sale page says, etc..?

    A lot more depends on your ability to presell, assuming the product's sales page is effective, what you do on the salespage can either greatly benefit or harm your sales.
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    • Profile picture of the author Ofthemix
      Originally Posted by Yasha View Post

      What's the click through rate of your presale page, are there discrepancies in what you're saying about the product and what it's sale page says, etc..?
      The click through rate on the presale page is about 50% or higher.
      Signature
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  • Profile picture of the author Jay B
    My Queen,

    Just slightly off-topic, but not really.

    I got a video from Trey Smith last summer, who tested every product in the Clickbank marketplace (12,000 +) to see which ones were the most profitable. I was surprised at some of the results, and while this is probably not a definitive list, it does uncover some pretty interesting and under-the-radar niches.

    Here are the url's for the Top 50 most profitable CB products:

    mobilemonopoly.com
    paidsurveysandmore.org
    perfectoptimizer5.com
    satellitedirect.com
    driverrobot.com
    theguymagnet.com
    gov-resources.com
    jumpmanual.com
    farmvilleperfect.com
    mysolarplans.com
    govregistry.us
    penisadvantage.com
    myshedplans.com
    dudeihatemyjob.com
    quickprofitformula.com
    moviescapital.com
    registrywinner.com
    rigworker.com
    satellitetvtopc.com
    carauctioninc.com
    simpleferretcare.com
    reversemobile.com
    model-train-help.com
    preejaculation.com
    blastyourbench.com
    regeasycleaner.com
    staminatrainter.com
    international-incomes.com
    learnhorseriding.com
    nubunwowguide.com
    moleswartsremoval.com
    watchlivefootballtv.com
    magnets4energy.com
    shoksguide.com
    apartmentbuildingcashflow.com
    mealplansformoms.com
    ps3lightsfix.com
    car-auction.com
    infoproductkiller.com
    model-train-help.com
    secretgoldguide.com
    500scrapbookingsketches.com
    stop-being-tired.com
    sarcoidosis-remission.com
    keephimattracted.com
    beatmakingsecrets.com
    candlemakerscompanion.com
    phonenumberscan.com
    ssnrecords.org
    hybridbatteryrebuild.com
    howtoracepigeons.com
    dogskinsolutions.com
    leathercraftsecrets.com
    effectiveballhandling.com
    emailtracer.com
    riffmasterpro.com
    learning2draw.com
    repowers.com
    e-mailpaysu.com

    Cheers,

    Jay
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    • Profile picture of the author Ofthemix
      Originally Posted by Jay B View Post

      My Queen,

      Just slightly off-topic, but not really.

      I got a video from Trey Smith last summer, who tested every product in the Clickbank marketplace (12,000 +) to see which ones were the most profitable. I was surprised at some of the results, and while this is probably not a definitive list, it does uncover some pretty interesting and under-the-radar niches.

      Here are the url's for the Top 50 most profitable CB products:

      mobilemonopoly.com
      paidsurveysandmore.org
      perfectoptimizer5.com
      satellitedirect.com
      driverrobot.com
      theguymagnet.com
      gov-resources.com
      jumpmanual.com
      farmvilleperfect.com
      mysolarplans.com
      govregistry.us
      penisadvantage.com
      myshedplans.com
      dudeihatemyjob.com
      quickprofitformula.com
      moviescapital.com
      registrywinner.com
      rigworker.com
      satellitetvtopc.com
      carauctioninc.com
      simpleferretcare.com
      reversemobile.com
      model-train-help.com
      preejaculation.com
      blastyourbench.com
      regeasycleaner.com
      staminatrainter.com
      international-incomes.com
      learnhorseriding.com
      nubunwowguide.com
      moleswartsremoval.com
      watchlivefootballtv.com
      magnets4energy.com
      shoksguide.com
      apartmentbuildingcashflow.com
      mealplansformoms.com
      ps3lightsfix.com
      car-auction.com
      infoproductkiller.com
      model-train-help.com
      secretgoldguide.com
      500scrapbookingsketches.com
      stop-being-tired.com
      sarcoidosis-remission.com
      keephimattracted.com
      beatmakingsecrets.com
      candlemakerscompanion.com
      phonenumberscan.com
      ssnrecords.org
      hybridbatteryrebuild.com
      howtoracepigeons.com
      dogskinsolutions.com
      leathercraftsecrets.com
      effectiveballhandling.com
      emailtracer.com
      riffmasterpro.com
      learning2draw.com
      repowers.com
      e-mailpaysu.com

      Cheers,

      Jay
      This list is greatly appreciated and I give you a huge thanks for posting it. In fact, I'm going to stick it in a word doc and save it on my computer.

      I had to lol though . . . because one of the products I'm promoting on the mentioned site is on this list. Maybe I should focus more on that particular product. :p
      Signature
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Ofthemix View Post

        I'm going to stick it in a word doc and save it on my computer.
        Just a question, Ofthemix, and absolutely no criticism implied by it at all, but why would someone else's impressions of their conversion-rates of Clickbank products be relevant to you?

        If you'll excuse the observation, it wouldn't interest me in the slightest (even if it were reliable information, which by the way this isn't).

        Conversion rates vary hugely between different affiliates, and in my opinion at least 90% of that is down to how we promote the products.

        Ok, there are some products (especially high gravity ones) which almost everyone has difficult converting, because of sales-page leaks, hype, ridiculous claims, and so on (that's sometimes how their gravity got so high in the first place, of course, and that's self-perpetuating among affiliates with poor conversion-rates). But leaving those out of it, it's all in the pre-selling, surely?

        I've had 5%/6% conversion rates with products others "can't sell", and I've also sometimes almost completely failed to sell products for which others have a steady 2 - 3% conversion-rate over large numbers of sales.

        These matters are not at all any sort of "absolute" that depends simply on the product's sales-page. I think for many people it'll be a huge mistake to set too much store by "information" like this. What matters is your traffic. I'm "just saying" ...
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        • Profile picture of the author Ofthemix
          Originally Posted by Alexa Smith View Post

          Just a question, Ofthemix, and absolutely no criticism implied by it at all, but why would someone else's impressions of their conversion-rates of Clickbank products be relevant to you?

          If you'll excuse the observation, it wouldn't interest me in the slightest (even if it were reliable information, which by the way this isn't).

          Conversion rates vary hugely between different affiliates, and in my opinion at least 90% of that is down to how we promote the products.

          Ok, there are some products (especially high gravity ones) which almost everyone has difficult converting, because of sales-page leaks, hype, ridiculous claims, and so on (that's sometimes how their gravity got so high in the first place, of course, and that's self-perpetuating among affiliates with poor conversion-rates). But leaving those out of it, it's all in the pre-selling, surely?

          I've had 5%/6% conversion rates with products others "can't sell", and I've also sometimes almost completely failed to sell products for which others have a steady 2 - 3% conversion-rate over large numbers of sales.

          These matters are not at all any sort of "absolute" that depends simply on the product's sales-page. I think for many people it'll be a huge mistake to set too much store by "information" like this. What matters is your traffic. I'm "just saying" ...
          lol Alexa, any constructive criticism is well appreciated. I was actually really hoping you'd chime in on the subject since your results are what has motivated me to give ClickBank another go.

          I'm just interested in conversion rates because I've seen so many self proclaimed gurus put a number on it. I'm not very experienced with ClickBank so I wanted to know what is a more realistic expectation. Apparently conversions are all over the board depending on the product and method of promotion.

          I actually have your list of credentials for selecting a ClickBank product saved somewhere on my computer. I didn't get ahold of it until long after I started this website though.

          I guess I'll just have to wait and see how this pans out. If at first you don't succeed, try, try again.
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      • Profile picture of the author Player87
        Originally Posted by Ofthemix View Post

        This list is greatly appreciated and I give you a huge thanks for posting it. In fact, I'm going to stick it in a word doc and save it on my computer.

        I had to lol though . . . because one of the products I'm promoting on the mentioned site is on this list. Maybe I should focus more on that particular product. :p
        Ditto!

        It is really hard to find the right product
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    • Profile picture of the author LilBlackDress
      Originally Posted by Jay B View Post

      My Queen,

      Just slightly off-topic, but not really.

      I got a video from Trey Smith last summer, who tested every product in the Clickbank marketplace (12,000 +) to see which ones were the most profitable. I was surprised at some of the results, and while this is probably not a definitive list, it does uncover some pretty interesting and under-the-radar niches.

      Here are the url's for the Top 50 most profitable CB products:

      mobilemonopoly.com
      paidsurveysandmore.org
      perfectoptimizer5.com
      satellitedirect.com
      driverrobot.com
      theguymagnet.com
      gov-resources.com
      jumpmanual.com
      farmvilleperfect.com
      mysolarplans.com
      govregistry.us
      penisadvantage.com
      myshedplans.com
      dudeihatemyjob.com
      quickprofitformula.com
      moviescapital.com
      registrywinner.com
      rigworker.com
      satellitetvtopc.com
      carauctioninc.com
      simpleferretcare.com
      reversemobile.com
      model-train-help.com
      preejaculation.com
      blastyourbench.com
      regeasycleaner.com
      staminatrainter.com
      international-incomes.com
      learnhorseriding.com
      nubunwowguide.com
      moleswartsremoval.com
      watchlivefootballtv.com
      magnets4energy.com
      shoksguide.com
      apartmentbuildingcashflow.com
      mealplansformoms.com
      ps3lightsfix.com
      car-auction.com
      infoproductkiller.com
      model-train-help.com
      secretgoldguide.com
      500scrapbookingsketches.com
      stop-being-tired.com
      sarcoidosis-remission.com
      keephimattracted.com
      beatmakingsecrets.com
      candlemakerscompanion.com
      phonenumberscan.com
      ssnrecords.org
      hybridbatteryrebuild.com
      howtoracepigeons.com
      dogskinsolutions.com
      leathercraftsecrets.com
      effectiveballhandling.com
      emailtracer.com
      riffmasterpro.com
      learning2draw.com
      repowers.com
      e-mailpaysu.com

      Cheers,

      Jay

      This is really interesting but did he say how he tested them? I think it would be very difficult to accurately test 12,000 CB items.

      A product that could work on one site may not work on another. It would be interesting to know how he did fair, unbiased testing on 12,000 CB items and presented all of them in the best possible manner to get the best possible conversion rates to accurately select the top products.
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  • Profile picture of the author mikemcmillan
    There is a huge difference in conversion rates between affiliates. A guy with a targeted list who recommends your product may get 5%, even 8% sometimes. Compare that to someone with one of your banner ads, a tiny one, on a blog--and the conversion rate may be well below 1%. Sure, a lot has to do with the quality of the sales page, but if someone is sending you junk, unqualified hops the conversion rates for the traffic will be very, very low. -Mike
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    • Profile picture of the author Ofthemix
      Originally Posted by mikemcmillan View Post

      Compare that to someone with one of your banner ads, a tiny one, on a blog--and the conversion rate may be well below 1%. Sure, a lot has to do with the quality of the sales page, but if someone is sending you junk, unqualified hops the conversion rates for the traffic will be very, very low. -Mike
      I'm definitely thinking that makes a huge difference. Is it really a presale page or is it a blog? Are they keywords targeted at buyers or are they targeted at browsers? Browsers will still click the links, but they'll browse right back off the page without the intention to buy. That just seems like how it would logically work, in my mind.
      Signature
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      • Profile picture of the author wilsonm
        Clickbank is a harsh marketplace and selling 1 in a 100 uniques is a good ratio. There are many products that require in excess of 500+ hops. It is no wonder why people give up with IM so quickly.
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  • Profile picture of the author harro1
    I usually have high conversion rate with SEO traffic and less with paid traffic sources.
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  • Profile picture of the author NateRivers
    This thread reminds me of when I was new and naive and I was sending cold ppc traffic to one of the popular, established CB products.... I had over 1500 clicks with no sales.
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    • Profile picture of the author Ofthemix
      Originally Posted by NateRivers View Post

      This thread reminds me of when I was new and naive and I was sending cold ppc traffic to one of the popular, established CB products.... I had over 1500 clicks with no sales.
      lol I'm definitely not new and I think decently far from naive. I do pretty good with Amazon. I just thought I'd give CB another go since the commission are . . . obviously a bit more enticing.

      I'm all about the organic traffic, and I optimized the site for a profitable back up plan. I'm not even concerned as to whether it will ever bring in money. I'm just wondering if I can get it to make money with CB.

      I'm not sweating it so much now that I've read all of these great replies. It seems like conversions are all over the board. So I'm just going to finish my marketing strategy and if it doesn't make money via CB at that point, then I'll convert it over to my second monetization method. The site will pay for itself one way or another.
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  • Profile picture of the author Kevin_Hutto
    Ofthemix,
    It could be the sales letter for the product, have you tried bypassing their sales letter?
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  • Profile picture of the author True Solution
    I have yet only ever choose two poorly converting products and they quickly got swapped out of the mix.
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  • Profile picture of the author BankruptcyRules
    [DELETED]
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  • Profile picture of the author Ryan Even
    If I've spent 3X the amount of commission I'd earn from a sale I'll throw in the towel (or tweak my process).
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by MikePatton View Post

    they DO have a free trial option NOBODY promotes
    There are reasons for that, Mike.

    Successful, professional affiliates tend not to promote anything with such a "leaky" sales page. Most "free trials" are, from the affiliate's perspective, the same as a vendor's opt-in on the sales page, and as you can see, for all the good and valid reasons given in all the threads like this one, the great majority of serious affiliates won't touch them.
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  • Profile picture of the author WillR
    The conversion rate is fairly irrelevant. As an affiliate all I would be worried about is making a profit. Therefore you only need to look at two things. The amount of money you are spending on getting traffic to that site and the amount of sales you are making from that traffic.

    Subtract the amount of money being spent on traffic from the amount of money being made from sales and you have your profit. What else do you need to know, seriously?
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  • Profile picture of the author Tallguy83
    I promote some products in dog training niche and the conversions rate is 1:400.
    I'm not sure whether this is normal or not.But I guess IM products has better conversion rates.
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  • Profile picture of the author JosephVi
    I'm aiming for is 5:100.
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  • Profile picture of the author viktor
    just looking at my stats from last year...this is organic traffic

    seduction ebooks 1 in 3,000
    magnetic generators 1:350
    solar panels 1:800
    driving phobia 1: maybe 1,000,000 i wouldn't know
    singorama 1: no sales ever
    hemmorohoids 1:1,000 with refunds
    pregnancy 1:200 with refunds
    background check 1:100
    wii unlock 1: no sales
    ps3 and xbox fix 1:300
    games 1:8,000
    girlfiend back 1:100 getting worse
    save marriage 1:300 getting worse

    again, this is for the last year and today it's probably possible to get 5:100.Probably.
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  • Profile picture of the author sim22
    If I don't get a sale within 10 to 15 clicks I scrap it and look for a new product or niche.
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