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Please Critique : Lead Capture Page

by success1618
7 replies
Hi guys, I was wondering if I could have some input and critiques for my new lead capture page.

I got optimize press template to put it all together, which I am pretty happy with.

Squeeze Page 2 : FREE Report « Trading Harmonically

Thank you in advance !
#capture #critique #lead #page
  • Profile picture of the author John Alves
    It looks good, but I like shorter squeeze pages. If people need to read, then it takes them longer to opt in. I also think you need to put an image of the "free report". Visuals make a difference. People want to know what they are going to get.
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  • Profile picture of the author Kevin Hill
    Couple things:

    Lose the social media icons...you only want 1 path for prospects to go...and that's to opt-in.

    Put a call to action above your opt-in "Enter your name and email address below...blah blah"

    What kind of trading are you talking about? Stocks, bonds, futures, commodities? Verbiage in your headline needs to be more targeted for your audience.

    Headline could be stronger...doesn't really pique my curiosity too much. Write out 25 and choose the best one.

    Agreed...you need an ecover graphic for the report.

    Bullets could be more descriptive....why should people care about each one?

    That's about it...oh, and I would also lose the green opt-in box below as it's incongruent with the design of the page.

    Regarding "long" vs. "Short" squeeze pages, test both and let your market decide.

    Kevin
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  • Profile picture of the author AdmiralGloom
    I disagree. The length actually "weeds out" people don't take time to even look what you have to offer and if it is for them to opt-in you want them to be interested.

    A copy can be any length as long as it stresses the exact purposes and answers all questions. It could be a paragraph or three pages.
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  • Profile picture of the author AdmiralGloom
    For the headline think of I=B+C

    Interest=Benefit + Curiosity
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    • Profile picture of the author JohnMcCabe
      I like the nice, clean design. I agree with losing the second opt-in box. Either that or style it like the first one so it blends in. Right now, it just looks tacky.

      Your pre-head needs rephrasing. "Secrets known by less than 99% of all traders" doesn't sound like much of a secret. Sounds like only 1 in 100 do NOT know these secrets.

      Your headline doesn't make much sense. In addition, you don't want to over-hype the free report. If the freebie, as promised, puts me years ahead of my competition while saving me pain, what's left for the paid product?

      I also agree with losing the social media icons. Even if the headline does spark an interest, you don't want them diverted to share something they haven't really even checked out yet. If you want them, put them on your download page, where the new subscriber should still be excited about getting your report.

      Moving on...

      If no one on this planet would consider teaching this info, what planet do you come from? The rest of that paragraph is null-content verbiage with no compelling benefits.

      The bullets are bland and uninformative.

      How are people going to be reaching this page? Unless the traffic source spells out what kind of trading you're talking about, it could be anything from stocks to currency to baseball cards. Zero in on your target prospect and make sure he knows you are talking about him...
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  • Profile picture of the author success1618
    I appreciate everyones input, it has been more then helpful.

    I agree totally about the second opt in box, it was a total eye sore. It was actually a technical issue, and it was never my intention of having it on the page, I resolved the problem and got it removed.

    I removed the social media icons, they seemed like a good idea at the time, but I can see how they could distract from the purpose of a good capture page.

    I am definitely working on creating better copy, I am a little new at this. I'll search around the forums for ideas and references of stuff that is a little more compelling.

    Currently almost all of my traffic is coming from online article marketing, as I have heard its a very powerful and free method to drive long term traffic. I also have social media sites set up, but they seem very low impact overall.
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