Just want some opinions on this. Lets say i wanted to start a site about wrinkle creams, and start reviewing various types of wrinkle creams. Este Lauder, maybelline, hydroxatone, etc. all sell wrinkle creams.
So i have this site, and one of my reviews is of a specific product, lets say este lauder wrinkle cream.
At the bottom of my review, I have a link to my favorite (or top) wrinkle creams, those of which i am an affiliate.
Two questions here:
Am I violating Este Lauders trademark name by writing a review of it?
Is this legal or illegal?
From everything I have gathered from research, it appears that noone can call you out on "trademark infringement" unless you try to appear as though you are associated with the product, in this case Este Lauder.
Your thoughts / opinions?
This is a hypothetical example, and I have not started a wrinkle cream site, just so you know.