I am a web designer and developer and I really need to brush up on my SEO skills and knowledge. As I don't want to use any of my clients as a test guinea pig, I have decided to create a 5 page static website with its own brand and made up name. The business will be advertising driving lessons in my local town.
I plan to optimise and market the website to see if I can get it to the top three results for my keyword. There will be bogus phone numbers but there will be a contact form so I can monitor leads.
If I do end up at the top 3 on Google, I plan on advertising the website for sale or rent.
Is this sort of process ethical or legal?
My main reason in doing this, is it to test different SEO methods so I can apply them to my clients websites.