You judge from the sequence of events in the last 10 minutes.
I read Dana's post about making the Kindle bestseller list. To locate a site I knew about, John Kremer's "Book Marketing Network", I typed in "101 book marketing" into Google (as I remembered it as the title of John's book on the subject).
Glancing down the results, I saw this one:
"Book Marketing 101: How to Use Your Blog to Sell Your Novel"
It was on Ezine Articles. Wondering what it might be about, I clicked. Mind, at this time I was merely curious. A 300-word SEO'd word-soup piece would have got me X-ing out instantly.
What I found was a 900+ word ARTICLE.
Informative. Entertaining. And it contained some useable tips.
So I looked at the signature link. It pointed to a site called "E-book Endeavors", which was about how to sell and promote ebooks (another area I'm interested in).
I clicked on it (no surprise, right?) - and arrived here:
This blog, in addition to having an appealing design and layout, had some excellent posts, all of them on topic. What's more convincing, the posts FOLLOWED the advice taught in the Ezine Articles piece.
What a refreshing surprise! ;-)
And just as the author said in the article, my eye roved over to the sidebar, and noticed the books she has written. (They are not in the genre I read, if they were, I'd have ordered at least one of them on the spot!)
And I wondered...
Isn't this how article marketing SHOULD work - every time?
Take a person from casually interested to curious, then deliver a wallop by way of giving so much value they are compelled to seek more, and then sustain that promise too - and nearly instantly convert a browser into an admirer... who will then go out on one of the biggest marketing forums and TELL OTHERS about you?!
This article did exactly that.
And now you're hearing about a style of article marketing that plain works.
How will you use it?
What are your thoughts about how this works?
Any ideas to make it even better?