ebook version of the content covered in the videos.

Have you tried to increase the price 2x without changing anything?

I had some sick surprises by simply split-testing my price.
It's worth testing it with Google Optimizer!

Robert Cialdini in his book Influence talks about a lady who was selling jewelries wanted to liquidate a bunch of stuff that nobody wanted to buy. She wrote to her employee to cut the price by 2 but the employee saw *2 instead of /2.

Result : All the stock has been sold during the 'sale' at two times the regular price.
Humans are weird animals.