And both of these guys are people just about everyone reading these words knows and probably respects immensely.
In the other case, it was someone I know who is much less known in our community. But she has a lot of great ideas, is very genuinely nice and giving, and works very hard on her business. She has all the qualities that make for a great JV partner! I have told her this on many occasions, and we've even worked out plans for our own JV when I have more time. She finally decided to approach a big name in the business about her product to see if a JV was possible. And the answer was YES!
I just don't think a lot of you realize the potential that's right under your noses - if you'll just get over your shyness or your lack of self-confidence. Be PROUD of what you create! As long as it's high quality and something you know will really help people, get the word out. Don't be egotistical, of course, but the opposite of that is also bad for you. If you've got something to be proud of, get out there and approach your fellow marketers. Enlist them to help spread the word to their lists and just to people in general.
You'll be surprised by how willing a lot of us are to spread the word - as long as you really do have something helpful. Now, you have to have a thick skin about this, though. Not everyone you approach will even respond, let alone agree. A lot of it is timing. A lot of it is the offer you make them, the cost of your product, etc. But don't let that deter you! Get out there and reach out. It only takes one or two "players" agreeing to help you and you're on your way.
Even if you are naturally shy and self-deprecating, pretend you're not. I'm serious. Become someone else for the few minutes it takes to approach another marketer. Talk up your product. Sell it! Then you can go back to your normal self. Don't lie about it or about yourself, of course, but project your own pride in your product. Let your enthusiasm about its quality and how much it can help others shine through.
You're not bragging when you do that. You're being HONEST. There's nothing wrong at all with asking other marketers to help get the word out, especially if you offer to split the profits when they send to their list, or maybe even go 60-40 and take less yourself. The benefits to you are so much more than the money you earn that one time.