Need Input and Advice on Fashion / Fashion Accessories Product Sales
Over the past couple months I've been involved with a fashion brand that a friend started, Factorybrand, that currently produces leather belts and buckles. We're planning on expanding to other fashion accessories in the near future, but are trying to get some consistent cash flow first.
We've been wholesaling to boutique shops across the country for some time, and I thought we'd open up another revenue stream through an online store that sells direct to consumers (you can view the website at Factorybrand :: Leather Belts and Buckles and the webstore at Shop).
While a lot of internet marketing here is geared towards information products or affiliate marketing, I know I could learn SOO much from the community here as an online retailer.
So the question I'd like to pose, is:
If you were running the show, what steps would you be taking to drive traffic to the store and convert that traffic?
(If anyone is interested in an affiliate program, please let me know, too!!)
P.S.
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