Is offering free articles a good way to get writing clients?

by kea55
29 replies
Hi guys, I have heard of some people offering free articles as a way to get writing clients. I was just wondering does this method work or will I most likely not get people who are interested in a long term writer?
#articles #clients #free #good #offering #writing
  • Profile picture of the author JohnMcCabe
    Originally Posted by kea55 View Post

    Hi guys, I have heard of some people offering free articles as a way to get writing clients. I was just wondering does this method work or will I most likely not get people who are interested in a long term writer?
    I would say that contacting people whom you know both use and buy articles, and offering them a sample, might work.

    Offering free articles to the world at large will likely get you a bunch of people interested in free articles...
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    • Profile picture of the author Archeon
      I personally wouldn't buy articles from someone unless I had a sample of their work to check that they are literate and can represent me.

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      • Profile picture of the author NicoleBeckett
        Originally Posted by Archeon View Post

        I personally wouldn't buy articles from someone unless I had a sample of their work to check that they are literate and can represent me.
        Lots of people think like this, which is why it's fine to give people links to articles you've written (linking to articles from your own article marketing campaign is a great way to show off your skills without having to write for free). If you simply try to give away free articles to people in hopes that they'll eventually buy from you, you're only going to find people who want free content (like John said). It's a waste of your time to try and target these people because they'll always be looking for free stuff from whoever - not paying for your stuff.
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        • Profile picture of the author Audrey Harvey
          Originally Posted by NicoleBeckett View Post

          ... it's fine to give people links to articles you've written (linking to articles from your own article marketing campaign is a great way to show off your skills without having to write for free).
          I agree with Nicole. If I'm hiring a writer, I don't necessarily want freebies, I just want to know that they can string words together well and I won't need to rewrite their work to make it coherent.

          Another alternative is to put up a website and write some articles to upload as samples. You can then refer people to that site to see the standard of your work.
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  • Profile picture of the author Doug Wakefield
    Originally Posted by LD Carter View Post

    Lots of people do it. Some are successful, some aren't. It's kind of hit or miss.
    I had the same result when I was considering ghostwriting.

    I started with a smaller forum, WF will work, just don't go crazy with it. I sent a PM to a few members offering to write a few articles with the only payment being a testimonial. The most important part here was that I asked for honesty.. I didn't care about good or bad testimonials... I wanted to make sure I could hack it personally.

    I got one good testimonial, one decent one (missed a few things on the edit).

    I never made the third pack. By the time I completed those two and began opening my PMs I had a totally ridiculous request that pretty much expected me to jump through flaming hoops in a tutu while singing the Star Spangled Banner. At that point I decided that it wasn't for me :p

    You can do it that way or you could set up a site that showcases some of your work. Slap some light copy on it and some samples and let it fly.
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    • Profile picture of the author packerfan
      It's a great way to give away a bunch of articles, that's about all.

      Here's the reality, have samples that you can show people, and represent yourself well in your ad and through email/phone conversations, and you don't need to give away anything.

      You may offer a discount, but I wouldn't do the free thing. You don't want people who order a single article anyway, you want people who need 30-200/month. Those kind of people don't care about a free article. They care that you're professional, can write well, and will give them the service you need.
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      • Profile picture of the author kea55
        Originally Posted by packerfan View Post

        It's a great way to give away a bunch of articles, that's about all.

        Here's the reality, have samples that you can show people, and represent yourself well in your ad and through email/phone conversations, and you don't need to give away anything.

        You may offer a discount, but I wouldn't do the free thing. You don't want people who order a single article anyway, you want people who need 30-200/month. Those kind of people don't care about a free article. They care that you're professional, can write well, and will give them the service you need.
        wow who orders 30-200 articles per month....
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        • Profile picture of the author Doug Wakefield
          Originally Posted by kea55 View Post

          wow who orders 30-200 articles per month....
          One a day covers that low end easily enough.

          Scale it up for other niches and it should make sense.
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        • Profile picture of the author zigato
          Originally Posted by kea55 View Post

          wow who orders 30-200 articles per month....
          I actually do have regular clients who each order somewhere within that range per month, so it's not an impossible feat to achieve.

          As for free articles - try and say no because unfortunately there are some scammers out there who would want to take you for a ride. Samples are completely fine though.
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  • Profile picture of the author Chris Worner
    Generally speaking, no. People who ask for review copies are doing so to get free content(Many Ebooks advise this method) and have no intention of making an order and paying for it afterwards.
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  • Profile picture of the author kea55
    Can I like just pm people and offer discount articles...sorry just don't the 20 for the wso yet.
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  • Profile picture of the author Rob Maggs
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    • Profile picture of the author mrdomains
      Here something from the real world:

      I saw a new writer with a funny title that caught my attention and I didn´t even read the post, just PM´d for payment info to order a test.

      I got a PM back pretty quickly saying he was offering a free test. Here´s the thing, if I had read the original post and seen free reviews were being handed out I would probably have given it a pass and let others review. I don´t know.. Feels better to pay.

      Anyway, being totally new to WF and with the quirky title he´s got it probably is a good move to offer free tests for a while.

      Another thing is that if the quality is really good, the free tests won´t have to run for very long before the reviews start dropping in. So.. I guess that´s my view on this. Free tests are ok if you are good and can impress, cause then you can quit doing free pretty quickly.
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  • Originally Posted by kea55 View Post

    Hi guys, I have heard of some people offering free articles as a way to get writing clients. I was just wondering does this method work or will I most likely not get people who are interested in a long term writer?
    Kea,

    In a period of 35 days I went from broke to being able to pay all my monthly bills using the following process, and it will not cost you a penny ...

    1 - Give away nothing for free. The people who want quality realize they have to pay for it, and the people who love freebies realize they hate paying for quality.

    2 - Make your articles almost free;
    "$3 for a 300 - 400 word SEO'd, LSI'd Google loving article! Offer from Professional writer only good til whenever" and stick to your deadline.

    Put that in your sig file.

    3 - use advanced search to find posts where people bought PLR packs and articles in the WSO forum and the Warrior Products and Services forum.

    4 - PM those people you see that bought articles. Be respectful, mention that you saw they were recently shopping for content, and how did they do. Tell them that in return for "cold calling" them, you as a fellow WF member will give them a great rate for "x" number of days, to see if they like your content.

    Tell them beforehand that if they are happy, you would appreciate a testimonial. Also mention that you need help getting started, and they need content, so it helps you both.

    5 - Do this until you get 5 or 6 clients, then OVER-DELIVER (if they order one article send two. Or send 3 awesome titles with their article. Or send them an info page or link to free PLR or SOMETHING to show you have gone way overboard delivering as promised.)

    6 - start adding your testimonials to step 4, as well as examples of your articles that have generated sales, rank #1, etc.

    Using this exact same process, and only working the WF, I have compelled a list of 6 customers that I write for every week, that want continued work.

    I got not 1 complaint that I was contacting someone who did not contact me first for work.

    As you know, the WF is packed with people who were once starting out, and they are happy to help.

    Also, EVERYBODY needs content and EVERYBODY likes a deal!

    This works, it helps everyone, and you get started building a clientele.

    Good Luck
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  • Originally Posted by kea55 View Post

    [SNIP]...does this method work or will I most likely not get
    people who are interested in a long term writer?[/SNIP]
    No. This is not a good way to get clients. Why?

    A good way to get clients is to get clients expecting to pay for hard work
    and output providing their businesses with value. How to get them?

    Contact them and show your portfolio.

    Know your target market. There is a distinction between clients...

    Most corporations pay great rates. Bigger corporation, higher rates. Most
    companies pay good rates. Bigger company, higher rates. Most businesses
    pay average rates. Bigger business, higher rates. Most individual Internet
    marketers running home businesses pay so-so rates. Bigger home
    business, higher rates.

    Corporations, after getting their attention, usually send a batch of tasks,
    say 50 400++-word freshly written articles, for their own evaluation. They
    expect you to do your best. If your work does not qualify with their
    standards, they still pay for your time. Why?

    They treat this situation as an internal HR issue, so it is not your fault if
    you cannot deliver what they need. Instead: They consider it a corporate
    marketing budgetary loss because it is their fault since they expected you
    to be capable of delivering what they need and have spent your time to
    verify this...

    Would you rather:

    Have someone getting a free article from you and this person sending 5 500++-word articles per day for $3/article afterwards, over

    Signing up a corporation assigning a batch of 50 400++-word articles at
    $20 each, paid whether approved or rejected, of course within "good
    faith", then sending regular batches of 500 400++-word articles at $18
    each per month?
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  • Profile picture of the author tpw
    Don't give freebies, but do show samples.
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  • Profile picture of the author LauraJames
    I would not recommend this process. Samples are a good idea though.
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  • Profile picture of the author jasonmorgan
    Originally Posted by kea55 View Post

    Hi guys, I have heard of some people offering free articles as a way to get writing clients. I was just wondering does this method work or will I most likely not get people who are interested in a long term writer?
    I'm just skimming so I don't know if this has been suggested, but, if you are going to write articles, why not create some PLR packs?

    You'll be able to get your name out as a writer and maybe earn a couple of bucks while your at it.

    Also, instead of offering free stuff, start a blog so you can showcase your writing abilities. You might make a couple of bucks with it as well.

    Just throwing out some ideas as ways you can showcase your talents without becoming free labor.
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  • Profile picture of the author Site87
    I've worked with writers in the past who offered me free articles at first but since I liked their articles I hired them again. If you are good at what you do, serious marketers and clients will recognize that.
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  • Profile picture of the author Zachmo
    In my opinion, this is an effective way to get clients. Providing them a free article serves as a sample of how well you write an article.
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  • Profile picture of the author iamisaid
    This amazes me $3 for an article which takes me 45 min to research and write. I notice on Freelancer the offer is usually around $1.25 to $1.50 per article and they are written in India or somewhere. How can you compete?
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    • Profile picture of the author Audrey Harvey
      Originally Posted by iamisaid View Post

      This amazes me $3 for an article which takes me 45 min to research and write. I notice on Freelancer the offer is usually around $1.25 to $1.50 per article and they are written in India or somewhere. How can you compete?
      Don't compete on price. Compete on service, skills, suitability for the job... work out your unique selling position and promote that to prospective clients. Show them why you're worth more. If you're going to compete with $1.50 articles, you're going to spend a lot of time earning not a lot of money.
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    • Profile picture of the author mrdomains
      Originally Posted by iamisaid View Post

      This amazes me $3 for an article which takes me 45 min to research and write. I notice on Freelancer the offer is usually around $1.25 to $1.50 per article and they are written in India or somewhere. How can you compete?
      With quality. The thing that seems difficult for writers to get a grasp of is what quality actually means. What, qialitywise, separates the 1.5 buck Indian text from good creative content?

      Unfortunately, there is no simple answer because quality (at least when speaking about creativity) is a smoothie of many ingredients and can not be measured in hard metrics. It either is, or isn't there.
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    • Profile picture of the author ccd
      Originally Posted by iamisaid View Post

      This amazes me $3 for an article which takes me 45 min to research and write. I notice on Freelancer the offer is usually around $1.25 to $1.50 per article and they are written in India or somewhere. How can you compete?
      Can't. Don't try. Find clients who understand the value of quality content, and are willing to pay for same ('cause they know it makes them more in the long run!).
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  • Profile picture of the author skyla
    When I started out writing I put up a website and placed sample articles on there along with testimonials. This worked well for me and I was able to get a number of regular clients.
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  • Profile picture of the author SearchBlogger
    I would say no. If your articles are of good quality it's going to be difficult to get the price they're worth when you've already given a batch away for nothing.
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    • Profile picture of the author bukriv
      Just send links to your published articles. Or better yet, create a page on your site and fill it with your sample works.

      I just can't imagine you writing a free article for every new client that inquires about your services. If you are a published writer, just show proof.
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  • Profile picture of the author imagene
    Never give writing away for free! A portfolio of good quality sample work across a variety of topics and niches will get you regular work. Would be even better if you could direct your prospects to a website with your work.
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  • Profile picture of the author peetred
    I think the best way to get started would be to set up a portfolio website with samples of your writing. Give people an idea of what niches you write for, the style of your writing, your pricing, etc. Introduce briefly and mention any writing you have done for the web already. Give them easy ways to contact you.

    Then, come back here and put a link in your signature. You can also advertise here on Warriors for Hire.
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