It took a while to catch on, but I now seem to be getting more visitors from my involvement in the local riding community. The biggest change was in the past quarter or two where I've taken more of an active interest in my site and doubled my content.
Referals in the first year (before being active in making my site happen) was was only 30%, search engines were 60% of my traffic (with about a 70% bounce rate). Since really pushing to create more and better content and spread the word around visitors have doubled to around 20-25 uniques/daily. Referrals are now 48% of our traffic sources, and seach engines are 37%.
The trouble is, my visitors from search engines (google specifically) now have a bounce rate of 80%!
I'm looking for any/all tips and suggestions on how to improve bounce rates and the site in general.
Each month I seem to double or triple the visitors from the same month the previous year, but I'm still only getting 20-25 visitors/daily. I'm not selling a product or service, but I do want to continue this trend as best I can, and then later down the road focus on advertising, maybe acting as a reseller, etc.