"Pick a niche you're passionate about."
"Write about your passions."
"Create a product in a market you have a passion for."
You get the drift...
It occurred to me that this may not always be a good idea, even if the niche or market is potentially very lucrative. Here's my story.
I've been fishing ever since I was old enough to hold a pole made from a stick with some line tied to the end. That's going on fifty years, now.
Since I became active on the Internet, I've started a handful of sites about fishing. Some were moderately successful, some not so much. This in spite of a multi-billion dollar a year market filled with people willing to spend money on fishing. Heck, I cringe when I think about what it would cost to replace the gear I've accumulated over the years.
Yet I've abandoned or disposed of every single one of those sites.
Because they were turning one of my passions, one of the things I use to escape, into work. Every fishing trip turned into an assignment. How could I turn this into an article or a video? Should I try to make a deal with this person or that company? Does this product have an affiliate program?
It got so that I didn't want to fish, and I didn't want to work at fishing. So I determined to let the sites go. If the spirit moves me, I may still write an article or op/ed piece for someone else. But I won't be starting any more fishing sites of my own.
If you're out there trying to "follow your passion", and you are feeling a lot of resistance, this may be why.
And why it may turn out to be more profitable to follow a market you are interested in and that you know could be profitable, but that isn't one of your lifetime passions.
What do y'all think?