From Matt Cutts - quality over quantity

by Tess D 24 replies
Just thought I'd share this. Quality content wins again....

Here’s info on the latest Google algorithm change, Directly from Matt Cutts:


“I just wanted to give a quick update on one thing I mentioned in my search engine spam post.


My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.



This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”
#main internet marketing discussion forum #cutts #matt #quality #quantity
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  • Profile picture of the author OpticalOut
    Wasn't this implemented awhile back? I remember hearing Matt talking about it a few months ago.

    My guess is that they are going to do their best to knock out autoblogs... glad I'm not using them
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    • Profile picture of the author Rsberg
      Originally Posted by OpticalOut View Post

      My guess is that they are going to do their best to knock out autoblogs... glad I'm not using them
      Speaking from the autobloggers side I can say that none of my sites have been affected and don't expect them to be since I focus on building quality sites that offer value. I've spoken with several other respected autobloggers here on the WF (and a few other forums as well) and none of them have seen drops in ranking either.

      Will it happen at some point...maybe...maybe not, who’s to say? Google is close to impossible to figure out, even when they tell you what they are supposedly going to do. With this latest algo change there have been reports of sites disappearing and dropping in the ranks that have nothing but completely unique content on them. It’s this type of thing that makes it very difficult to believe or truly know what their intentions are and how these changes really will affect any of us.

      Do I think it is a good thing....yes, as long as they are targeting the low quality sites that border on net spamming, but as we have already seen those aren’t the only sites being affected.

      There are many misconceptions about atuoblogging and one of the most popular is that all autoblogging is nothing more than stealing and spam. This couldn’t be further from the truth. There are several of us who choose to do it legally and ethically while striving to provide value to the reader as well as the internet as a whole. IMO...those of us that do this don't have anything to fear. Those that don’t…well that’s another story all together.
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      • Profile picture of the author Roaddog
        Originally Posted by Rsberg View Post


        There are many misconceptions about atuoblogging and one of the most popular is that all autoblogging is nothing more than stealing and spam. This couldn’t be further from the truth. There are several of us who choose to do it legally and ethically while striving to provide value to the reader as well as the internet as a whole. IMO...those of us that do this don't have anything to fear. Those that don’t…well that’s another story all together.

        I agree. It seems because a lot of these terms are being defined as we speak (evolving), so fast that people have no where to check the semantics.

        Auto blogging to me would mean using automation to build and maintain a blog.
        Which I do.

        Better keep up with the times or they will run over you.

        How
        does this translate into spam, stealing, etc....?



        Jim
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  • Profile picture of the author Miles Kral
    just reenforces everything I've been reading about IM, high quality original content is king. This business is all about writing?
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    • Profile picture of the author MikeFriedman
      How are they going to implement such a change without affecting every news website that syndicates Associated Press articles?

      Or what about the original post with the quote from Matt Cutts? There are probably thousands of pages across the internet with that quote the day it came out. Are they all going to be affected by this change?

      I just don't see how they can do it without having an effect on "legitimate" websites too.
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  • Profile picture of the author Chris Dolan
    Frankly this is good news, because it means genuine sites - ones that add value are going to get the visitors they deserve, and as a Googler that is good news.

    I lost count how many times I have to go through 3 or 4 pages of results to find what I am searching for because of the amount of incomplete (but keyword rich) content that was not what I was looking for.

    Originally Posted by AnneHouse View Post

    Just thought I'd share this. Quality content wins again....

    Here’s info on the latest Google algorithm change, Directly from Matt Cutts:


    “I just wanted to give a quick update on one thing I mentioned in my search engine spam post.


    My post mentioned that “we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.



    This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”
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  • Profile picture of the author Capitalist_Pig
    I've been thinking - "less than 2% of queries" could mean "less than 2% of queries performed" or "less than 2% of unique queries".

    I'm betting that a large number of queries are for things like "Facebook", "Gmail", and "YouTube". That bottom 2% of queries could encompass a lot of keywords that make us money...
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  • Profile picture of the author Jack Duncan
    AnneHouse,
    Thanks for posting this info...

    I think that this has been the "commandment" with them since the beginning.

    It sounds to me like they are really just going after all the autoblogs...but from some sites, it sounds like the autoblogs have been ranking higher since the update for some keywords...

    It will be interesting to see how things settle out over the next few months.

    All the best,
    Jack Duncan
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  • Profile picture of the author George Phillip
    Autoblogs will not be affected. People always assume this, but it never happens.
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  • Profile picture of the author LauraJames
    Thank you, Anne, for posting this. As always, original and quality content will always reign supreme. Not surprising at all. Common sense.
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  • Profile picture of the author jasonmorgan
    OMG!

    Not this again.

    When quality content outranks my RSS fed poo, then we can have a discussion. Until then, dream on with that quality content is king silliness. It's an urban myth perpetuated by writers because they are the only ones who care about the quality of written content - aside from surfers, who don't count because they have little to no effect on rankings. The google SE bots don't seem to give a hoot. Throw the right backlinks at a site and they think you are A-OK regardless of what meaningless prose litters your pages.

    Matt Cutts and google are just spinning their PR wheels.

    How does this translate into spam, stealing, etc....?
    Once again, when a silly little script can tell if something was stolen, we can have a discussion. At this time, SE bots have no idea where the content came from and if it's legitimately used or not.

    I just don't see how they can do it without having an effect on "legitimate" websites too.
    Wins the prize. They can't.
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    • Profile picture of the author CDarklock
      Originally Posted by jasonmorgan View Post

      Not this again.
      Everyone thinks the latest Google algorithm change proves their point, and everyone wants to be on one side or the other of whether you should be using original content.

      But all content is original at some point.

      If you get an RSS feed from some other site, it will send you original content. And if you post that content on your own site, here's the funny thing.

      Your site probably ranks for keywords the other site doesn't.

      So as far as those keywords are concerned, you're the one with the original content. You're not "outranking" the other site so much as cross-promoting it.

      And if you do it within the bounds of that site's terms of service, there's not a damn thing wrong with it. You basically have a writer - or even a team of writers - who will send you original content for free.

      And a lot of people... primarily writers... get offended at that idea because they would really rather you pay writers money. But the fact is, they're just letting a silly little principle get in the way of something that some writers actually want you to do.

      Many writers don't want to write for hire. They want to write what they want to write when they want to write it, and put that in front of as many eyeballs as possible. And if the autobloggers hook up with those writers and help deliver value on both sides of the equation, WTF is the problem?
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      • Profile picture of the author KenJ
        Originally Posted by CDarklock View Post

        WTF is the problem?
        OK Just trying to get your abbreviation
        W=Warrior
        F= Forum
        What does T stand for

        (Its late sunday night)
        kenj
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  • Profile picture of the author tpw
    Original post is here: Official Google Blog: Google search and search engine spam

    Follow-up is here: Algorithm change launched

    I am with the sock puppet... This is more Public Relations than substance.
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  • Profile picture of the author jasonmorgan
    WTF is the problem?
    I dunno. I agree with everything you said.

    You been on vacation? You've been quiet lately. Bill's stealing your crazy guy thunder.
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    • Profile picture of the author CDarklock
      Originally Posted by jasonmorgan View Post

      You been on vacation? You've been quiet lately. Bill's stealing your crazy guy thunder.
      I've been heads-down on a bunch of projects the past couple weeks. Trying to get a lot of stuff in place off the forum so I can blow the doors off a solid social media strategy this week... installing a lot of infrastructure, SiteManPro, RAP, AdCloner, etc.

      Don't have as much time to spend on the forum lately, either; my shows on TalkMarketingNow.com keep me pretty busy. I spend a little over 40 hours a week there, so it's become more or less a full time job - and I can only imagine how much George is working on it.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author genietoast
        Well...if Matt Cutts, the head web spam engineer, is pretty much implying that quality content is and will stay king, then that's the way its going to be.

        Web surfers are protesting the dictatorial regime of web spam. Content farms must go! Matt and his Google administration will ensure a safe and speedy transition for more quality-based search engine for all.

        Truth, justice and the Google way.
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        • Profile picture of the author Rsberg
          Originally Posted by genietoast View Post

          Truth, justice and the Google way.

          OMG...please stop...I'm about to puke, LOL

          On a more serious note...

          There is one very important lesson here for everyone (autobloggers included), you can't put all of your eggs in one basket. If you're relying totally on Google (or any other source) for your traffic then it's time you re-thought that plan.

          I'm not only referring to this one algo change in specific, in general it is not a good idea to let so much ride on one thing within your IM business.

          Autoblogging is my favorite form of IM but it's not my only source of income from IM. Even if I approach everything legitimately (legally and ethically) with my autoblogs (which I feel I do) Google could still put the smack down on me with no explanation at all, this could happen to anyone...not just autobloggers.
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  • Profile picture of the author Kezz
    I say the sooner the better as far as Google weeding out low quality sites.

    People who have true success in the SERPS know that SEO is not about tricking Google into thinking you have a great site, it's simply about letting them know you have a great site.

    Put quality first and then optimize for the search engines as we should anyway and it's all good news.
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  • Profile picture of the author jasonmorgan
    I've been heads-down on a bunch of projects the past couple weeks.
    I hear ya. I need to do something naughty and get myself banned (again) for a couple of weeks so I can get some work done.

    It's too easy to avoid working and goof off on the WF when I've reached that I'm sick of this thing point.

    No, mods. That wasn't a request.
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  • Profile picture of the author liquidice04
    Does someone here have some experience with auto-blogs, I have heard about this but never actually got any info from real people (as apposed to sales lattes and biased affiliates)
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    • Profile picture of the author Rsberg
      Originally Posted by liquidice04 View Post

      Does someone here have some experience with auto-blogs, I have heard about this but never actually got any info from real people (as apposed to sales lattes and biased affiliates)
      There are several threads about autoblogging here on the WF, use the search function and you will find more info than you could easily read in one sitting (probably a few to be honest).

      There are several autobloggers here who are more than happy to share info and offer help if asked. Check out posts by trishworks4u, she has over 500 (probably more) autoblogs. LMC has a great thread that's a few months old but still very informative and he is over the 500+ mark too.

      There are several others as well but for some reason I can’t seem to think of their screen names at the moment, do the search and you will find them.
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  • Profile picture of the author jasonmorgan
    Does someone here have some experience with auto-blogs, I have heard about this but never actually got any info from real people (as apposed to sales lattes and biased affiliates)
    See reply #8, or search out one of the other recent threads on this subject. 2 of them are fairly long.

    The cliff notes: Nobody has noticed anything different. My junk blogs haven't budged aside from the typical webmaster wars. These aren't the droids you're looking for.
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  • Profile picture of the author zapseo
    Interesting that the last post on this thread is dated 2/06/2011 --

    I wish Ann had provided links to Matt Cutts' statements.

    Had people paid more attention, maybe there would be fewer broken and bleeding marketers out there ...

    Farmer update date: 2/23/2011 -- Just 17 days later ...

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