What's Your Main Obstacle to Creating Info Products?

62 replies
Hey Warriors,

I'm just curious why every single one of you doesn't have a product launching at least once a month?

I'm not talking about silly stuff like we all see launched week after week...

I'm talking about "How to do 'Main Frustration in Niche' in 3 easy steps" type products.

Nothing big...but not too difficult to do either.

Just curious...

Brad

PS- The reason I ask is simply to see what holds people up...I've surveyed my list and I get a little bit of feedback...just trying to get a complete picture of what the frustrations of creating products are for you.

Thanks for your time
#creating #info #main #obstacle #products
  • Profile picture of the author Mike McAleer
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  • Profile picture of the author James Blair
    I can't say that I have trouble creating information products anymore but I have found that the issues are pretty much the same across the board, generally speaking.

    Usually if they're not an expert, they just don't know how to acquire the information they need to produce the product in whatever niche they're wanting to enter.

    That's a main problem that I've found trouble people over the years when talking to customers, friends and things like that.

    Hope that helps ya some buddy and good luck

    James
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    • Profile picture of the author Brad Spencer
      Originally Posted by James Blair View Post

      I can't say that I have trouble creating information products anymore but I have found that the issues are pretty much the same across the board, generally speaking.

      Usually if they're not an expert, they just don't know how to acquire the information they need to produce the product in whatever niche they're wanting to enter.

      That's a main problem that I've found trouble people over the years when talking to customers, friends and things like that.

      Hope that helps ya some buddy and good luck

      James
      All good points James and great for the feedback. To be honest, I love creating products and I'm just trying to get a sense of the opposite perspective.

      Product creation always just "made sense" to me I guess so rather than just "assume" I know what the issues are...I figured I'd put it out there to this great community to see what would happen...

      Good feedback so far so thanks everyone (even to those who haven't posted yet...the fact you clicked means something)

      Cheers,

      Brad
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      • Profile picture of the author Gail_Curran
        Lack of examples. People keep saying "product" and I still don't have a clear mental picture of what a "product" is. I've never seen a short report outside the IM niche that was worth paying for.
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        • Profile picture of the author Brad Spencer
          Originally Posted by CurtisN View Post

          For those who actually want to create products but don't, I'd speculate that obstacles can include being overwhelmed by the things that (might) need to be done, thinking they lack knowledge, fear, perfectionism, info overload, not knowing where to start, and technical issues.

          On a side note, over the past few days, I got an idea for a product. So I sat down, wrote one page, and got distracted because I came up with ideas for 5 more products

          One important thing I learned (I forget from who...Robert Plank, perhaps?) about creating a product is that it doesn't have to be huge or ground-breaking. It can simply address a common problem and solve it.

          I know Brad, you're good at creating products like that. Same with guys like (off the top of my head) James Foster, Robert + Lance, and Jason Fladlien.

          As any of them will tell you, those types of products take barely any time to whip out and can easily result in a quick few hundred bucks (on the lower end) plus a nice little infusion of buyer leads into your business.

          Gotta love this forum

          Curtis
          Curtis, you raise a bunch of good points....

          All the typical stuff...which is important to know. Based on the first part of what you said...and this is just my instinct...I wonder what people's reactions would be if they had a tutorial for each (probably exists on Youtube in some form...maybe not perfect but good enough).

          Would they create 2 products a week if those perceived issues were gone? I don't know...

          As far as the distraction issue...I FINALLY found a solution for that in that I keep a notebook...I'll be creating a product then I just write a VERY loose skeleton of the product and then go back to work on the product I was working on before I got the new idea.

          This allows me to have a "backlog" of products to put out. This might not work for everyone but I'm sort of ADD when it comes to product ideas...so it helps me I guess.

          Cheers and thanks for chiming in buddy...great to see you in here

          Brad



          Originally Posted by George Wright View Post

          This is going to sound stupid, however I have dozens of products to create and when I start one I think of another and start it and so on and so on.

          My goal for this year is to finish one or more each month.

          George Wright
          George,

          Use my notebook idea above.

          And figure out a system to go down from 1 per month to 1 per week eventually.

          You have the ideas..so work 6 hours to get something out the door and let the market tell you whether it's good or not (with their wallet)

          You've got the smarts...just let me see it

          Cheers,

          Brad
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          • Profile picture of the author CurtisN
            Originally Posted by Brad Spencer View Post

            As far as the distraction issue...I FINALLY found a solution for that in that I keep a notebook...I'll be creating a product then I just write a VERY loose skeleton of the product and then go back to work on the product I was working on before I got the new idea.
            Yeah, I keep a notepad file

            I had another one filled with ideas and other cool things I would randomly come across (including nice quotes) on my old laptop, but I had to wipe everything due to viruses :/

            Lost a lot of good ideas, but I'm coming up with new ones now! And I'm pretty sure they're better than the old ones, LOL.
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        • Profile picture of the author scrofford
          Originally Posted by Gail_Curran View Post

          Lack of examples. People keep saying "product" and I still don't have a clear mental picture of what a "product" is. I've never seen a short report outside the IM niche that was worth paying for.
          A product could be an e-book (long or short) an audio interview, a video, any combination of the above. Offering a coaching program can also be a product. Nothing's saying a report has to be long in order to be worth money either.
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  • Profile picture of the author CurtisN
    For those who actually want to create products but don't, I'd speculate that obstacles can include being overwhelmed by the things that (might) need to be done, thinking they lack knowledge, fear, perfectionism, info overload, not knowing where to start, and technical issues.

    On a side note, over the past few days, I got an idea for a product. So I sat down, wrote one page, and got distracted because I came up with ideas for 5 more products

    One important thing I learned (I forget from who...Robert Plank, perhaps?) about creating a product is that it doesn't have to be huge or ground-breaking. It can simply address a common problem and solve it.

    I know Brad, you're good at creating products like that. Same with guys like (off the top of my head) James Foster, Robert + Lance, and Jason Fladlien.

    As any of them will tell you, those types of products take barely any time to whip out and can easily result in a quick few hundred bucks (on the lower end) plus a nice little infusion of buyer leads into your business.

    Gotta love this forum

    Curtis
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  • Profile picture of the author George Wright
    This is going to sound stupid, however I have dozens of products to create and when I start one I think of another and start it and so on and so on.

    My goal for this year is to finish one or more each month.

    George Wright
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  • Profile picture of the author timpears
    Knowledge and experience and a creative mind.
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    Tim Pears

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    • Profile picture of the author Brad Spencer
      Originally Posted by timpears View Post

      Knowledge and experience and a creative mind.
      My Rebuttal (basically why you've got all those already)

      1. Knowledge- even if 100 people know it...there's at least 1,000 who don't...and more likely 1 million or more. So just share what you know and get it out there. SOMEONE needs the help.

      My conference this weekend proved this to me in many instances...lots of successful people didn't have specific knowledge of someone else in the group conversations I was in...

      Don't underestimate your own skills

      2. Experience- done it a few times? That's more experience than most people who don't know something?

      Find a unique way to improve it...and you've got a product...doesn't matter if you've only done it 10 times ever...

      Experts means you know more than someone...not that you know the MOST

      3. Creative Mind...

      One Problem One Solution. Here's all the product creation ideas you need to get going buddy.

      One Product/One Solution= "How to Cure 'Insert Frustration' in 'Insert # of steps' or less"

      Anything can be done in that framework.

      Bottom line...don't underestimate yourself

      Best wishes,

      Brad
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  • Profile picture of the author shabit87
    I have been on a roll lately with my product launches, but when I do find myself hesitant to get one out its usually because I just can't find the motivation to get er' done. You'd think the thought of being able to pay some bills off would be enough, but nope.

    So I guess I have to digger and find a better reason for wanting to get my product out there and thats to help others. When I remind myself of this, it usually kicks my butt in gear.

    But still its tough sometimes. ;-)
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  • Profile picture of the author Littlefoot
    I have been on here learning quite a bit but...at what point does a student feel they are equal with thier teachers...when I reach that point or learn something new with a spin off maybe I'll be able to create something worthwhile
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  • Profile picture of the author 1960Texan
    As Curtis already mentioned in post #6, "perfectionism." That's definitely been my biggest obstacle, and there's no telling how many products I'd have on the market (not to mention how many novels I might have written by now) if I'd been able to overcome my fear sooner than I ultimately did.

    Will
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  • Profile picture of the author Themelis Cuiper
    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I'm just curious why every single one of you doesn't have a product launching at least once a month?

    I'm not talking about silly stuff like we all see launched week after week...

    I'm talking about "How to do 'Main Frustration in Niche' in 3 easy steps" type products.

    Nothing big...but not too difficult to do either.

    Just curious...

    Brad

    PS- The reason I ask is simply to see what holds people up...I've surveyed my list and I get a little bit of feedback...just trying to get a complete picture of what the frustrations of creating products are for you.

    Thanks for your time
    Re: What's Your Main Obstacle to Creating Info Products?


    Hi Brad, great question. I keep asking myself too ones or twice a day and
    then put scribblings down, buy a domainname and build a half a website
    to come into dubio it is not good enough of quality, that I want to provide
    extra value to customers, test ones more, see there can be improved sooo
    much to make it work better for its purpose... then... doubt creeps in and
    for I want to give people more then worth their money back in value.

    This story ends 95% on the digital shelf gathering dust till...

    I see the first best Yellow Simpson head running with my idea making
    oodles of money putting up a SH$$ter product i would not think to
    be save to let my dog p on with all the flaws I have been working on to
    prevent my buyers from failure. a true Simpson Doooh moment.


    So to answer Your question:
    that would make my "Main Obstacle" to
    be ME and my good soul, respect for humanity, good manners and
    my utter patience for KARMA to show up on my bank account.

    Thank You for asking a great question,
    Themelis Cuiper
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  • Profile picture of the author Barry Unruh
    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I'm just curious why every single one of you doesn't have a product launching at least once a month?

    I'm not talking about silly stuff like we all see launched week after week...

    I'm talking about "How to do 'Main Frustration in Niche' in 3 easy steps" type products.

    Nothing big...but not too difficult to do either.

    Just curious...

    Brad

    PS- The reason I ask is simply to see what holds people up...I've surveyed my list and I get a little bit of feedback...just trying to get a complete picture of what the frustrations of creating products are for you.

    Thanks for your time
    Currently I use two excuses...one just celebrated her 2nd Birthday....oops...there she went out the front door again...be right back....

    The second excuse is only 6 months old...hold on just a sec, I need to get a bottle...

    In reality both of those "reasons" rarely stand in the way, the biggest obstacle is stepping away from selling other people's products, and creating my own. I use "lack of time" as my excuse, and it is only an excuse, not a valid reason.

    Hold on one more moment...my 30 year old excuse just hollered from upstairs...

    Now, back to my point....what was the question again?

    Take care,

    Barry
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  • Profile picture of the author Steadyon
    Perhaps a lot of people believe deep down that a product they might create wouldn't be worth buying. (rightly or wrongly, - in most cases rightly).

    It's funny how online, it sometimers seems to give people the right that they can create a product worth buying.

    If this mentality was mirrored off line, it would be similar to my neighbour suddenly thinking he could make a car to sell, or my granny suddenly starting to build houses becauses money can be made etc. etc.

    Most online info products I see for sale are very poor and not worth $17, $27, $47 etc...

    So to answer your question directly, I would say because most people can't do it.
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  • Profile picture of the author Paul Myers
    Honestly?

    It's always been knowing when to stop. Where's the balance between enough info to make something work and so much it overloads the reader?

    I'm working on one now that's the exact opposite. It's like putting a brain dump into a planning tool, and wanting everything in it. The problem with that is even more weird-feeling: You KNOW you'll never be able to drag out every point. Then you switch from one topic to another and go blank, while your mind reboots into the new focus.

    Whole different kind of product than I've done in the past, so I haven't even got systems for making the change yet. It's one of those, "Either this will be a killer app, or it's going to fall flat on its face" things.

    That's kind of fun. I haven't felt like this about a product in a long time.

    The cool thing is, if it works, it will be something I can systematize and crank out in different niches really quickly. And the sales copy style can almost be directly cloned, once a proper formula tests out.

    If it doesn't work, I've learned a new skill, and developed a tool I can hand out to a few people I know will "get" the concept.


    Paul
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    • Profile picture of the author Brad Spencer
      Originally Posted by Littlefoot View Post

      I have been on here learning quite a bit but...at what point does a student feel they are equal with thier teachers...when I reach that point or learn something new with a spin off maybe I'll be able to create something worthwhile

      You don't have to be better than your teacher. For example, what if your teacher has moved to advanced students only...where they don't teach the basics.

      Does that mean there isn't a place for the basics?

      Yea...you can create one now my friend...the market will tell you if they like it or not (based on them buying/not buying).

      Cheers,

      Brad

      Originally Posted by 1960Texan View Post

      As Curtis already mentioned in post #6, "perfectionism." That's definitely been my biggest obstacle, and there's no telling how many products I'd have on the market (not to mention how many novels I might have written by now) if I'd been able to overcome my fear sooner than I ultimately did.

      Will
      Will,

      Good you overcame that perfectionism trait. Ugh I get so frustrated when I'm having a chat with someone via PM or skype and they ask for my help on how to do x, y, and z and my only response is "get it out the door."

      They are frustrated too looking back since they want to hear some thing that will justify their lack of results.

      "Get it out the door" is the only response to 80% of our problems in this business.

      I mean...we're not in the pharmaceutical biz where you can drop 1-2 billion bucks on drug research only for the drug not to work.

      THAT... is where perfection needs to be focused on.

      Not simple PDF, MP3, or Video information products.

      Great thing you conquered this (I had it too and it's like a sack of potatoes being lifted off your shoulder).

      Cheers,

      Brad

      Originally Posted by Themelis Cuiper View Post

      Re: What's Your Main Obstacle to Creating Info Products?


      Hi Brad, great question. I keep asking myself too ones or twice a day and
      then put scribblings down, buy a domainname and build a half a website
      to come into dubio it is not good enough of quality, that I want to provide
      extra value to customers, test ones more, see there can be improved sooo
      much to make it work better for its purpose... then... doubt creeps in and
      for I want to give people more then worth their money back in value.

      This story ends 95% on the digital shelf gathering dust till...

      I see the first best Yellow Simpson head running with my idea making
      oodles of money putting up a SH$ product i would not think to
      be save to let my dog p on with all the flaws I have been working on to
      prevent my buyers from failure. a true Simpson Doooh moment.


      So to answer Your question:
      that would make my "Main Obstacle" to
      be ME and my good soul, respect for humanity, good manners and
      my utter patience for KARMA to show up on my bank account.

      Thank You for asking a great question,
      Themelis Cuiper
      Themelis,

      The fact you mentioned Karma means you can have a long term sustainable business based on long term customers buying everything you sell.

      Karma only works though if you do...

      So get your stuff out there and realize you can always have Vol 1, 2, 3, .... 1000.

      It just doesnt' matter. Give your customers lifetime updates and you're good.

      Best wishes (and keep that integrity up...it'll pay off I promise)

      Brad

      Originally Posted by Barry Unruh View Post

      Currently I use two excuses...one just celebrated her 2nd Birthday....oops...there she went out the front door again...be right back....

      The second excuse is only 6 months old...hold on just a sec, I need to get a bottle...

      In reality both of those "reasons" rarely stand in the way, the biggest obstacle is stepping away from selling other people's products, and creating my own. I use "lack of time" as my excuse, and it is only an excuse, not a valid reason.

      Hold on one more moment...my 30 year old excuse just hollered from upstairs...

      Now, back to my point....what was the question again?

      Take care,

      Barry
      Oh Barry you make me laugh.

      I dont' have children so I can't speak to the time issues it must be...so HIGH FIVE TO YOU! Most people quit once they have kids and they quit life...doing anything for themselves to be stuck in the corporate **** hole..."So they can provide a good life for their family."

      That's BS...it's just hard to have a business that provides for a family.

      All I want to say to these people (usually don't say it b/c it's not my place but I think it nonetheless) is "What if you made enough each day by the time you woke up to more than care for your family?"

      Hmm...

      Great job at least for recognizing you have the excuse. Just change it.

      Best wishes,

      Brad

      Originally Posted by Steadyon View Post

      Perhaps a lot of people believe deep down that a product they might create wouldn't be worth buying. (rightly or wrongly, - in most cases rightly).

      It's funny how online, it sometimers seems to give people the right that they can create a product worth buying.

      If this mentality was mirrored off line, it would be similar to my neighbour suddenly thinking he could make a car to sell, or my granny suddenly starting to build houses becauses money can be made etc. etc.

      Most online info products I see for sale are very poor and not worth $17, $27, $47 etc...

      So to answer your question directly, I would say because most people can't do it.
      My response to your analogy is that a mechanical item has a high barrier to entry.

      "Poor" is in the eyes of the beholder...what if I sell you something that saves you 8 hours on a task that you do once or twice a month (like create a sales page for example).

      8 hours a month has got to be worth 47 bucks right. If you make at least more than 5.88 an hour at your job than it is.

      That reality with products is what holds most people back in the value area. I still suffer from this time to time so I'm no saint...just a psychological exercise to work through I guess.

      Cheers,

      Brad


      Originally Posted by Paul Myers View Post

      Honestly?

      It's always been knowing when to stop. Where's the balance between enough info to make something work and so much it overloads the reader?

      I'm working on one now that's the exact opposite. It's like putting a brain dump into a planning tool, and wanting everything in it. The problem with that is even more weird-feeling: You KNOW you'll never be able to drag out every point. Then you switch from one topic to another and go blank, while your mind reboots into the new focus.

      Whole different kind of product than I've done in the past, so I haven't even got systems for making the change yet. It's one of those, "Either this will be a killer app, or it's going to fall flat on its face" things.

      That's kind of fun. I haven't felt like this about a product in a long time.

      The cool thing is, if it works, it will be something I can systematize and crank out in different niches really quickly. And the sales copy style can almost be directly cloned, once a proper formula tests out.

      If it doesn't work, I've learned a new skill, and developed a tool I can hand out to a few people I know will "get" the concept.


      Paul
      Paul you rock...consider this my RSVP for that invitation to see your method hehe.

      But seriously...getting excited and the positivity you express (I win this way...or if it doesn't work I win this way) is what keeps me going when I'm down and don't want to work anymore.

      Which more often than not...is how I feel after running my restaurant during the day.

      Thanks for chiming in...you definitely have this thing figured out.

      Cheers,

      Brad
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  • Profile picture of the author peetred
    I keep 2 notebooks, one for IM and one for my major Niches. They are a mess, but I know that most of my ideas and notes are written there and I can flip through there. When I am writing a product, I put all of my ideas for that product in there, create outlines, write down any information I read/gather. Writing it all down just helps me create better products.

    Like Paul my biggest obstacle is knowing what is too little or what is too much? What should I add to the product and how much should I charge?
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  • Profile picture of the author yourreviewer
    Creating information products is my favorite business model. The major obstacle I have is knowing when to stop. I never feel satisfied with my product and in the process of overdelivering I take way too long, sometimes close to 6 months and even more. I want to give my customers the best and in the process I work on an unending bonus marathon.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Brad Spencer View Post

    What's Your Main Obstacle to Creating Info Products?
    Originally Posted by Brad Spencer View Post

    The reason I ask is simply to see what holds people up...
    Hi Brad,

    The way you're asking makes it sound almost like you imagine that being a vendor of info products is the only way to make a living through internet marketing, and that if anyone isn't adopting that particular business model, something must be "holding them up" and/or they must have an "obstacle".

    For myself, and for countless other Warriors, this simply isn't our business model at all.

    We don't look at that as an "obstacle" in any way.

    We're doing just fine without selling our own info products at all.

    In fact, I'd think that only a comparatively small minority here are "held-up info product producers". I'm "just saying" ... (because your wording honestly makes it sound like you may not quite appreciate that?). :confused: :rolleyes:
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  • Profile picture of the author YseUp
    Because I have standards and want my products to be value for money.

    Yes... I think 99% of what is sold online to be pure crap.
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  • Profile picture of the author JasonParker
    I haven't been one to crank out that many products over the years. Maybe 3 to 5 a year on average or something.

    But if I continue releasing stuff like I am right at this moment, that's all going to change this year.

    I'll have to think about the "How to do 'Main Frustration in Niche' in 3 easy steps" type products.
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    • Profile picture of the author Brad Spencer
      Originally Posted by peetred View Post

      I keep 2 notebooks, one for IM and one for my major Niches. They are a mess, but I know that most of my ideas and notes are written there and I can flip through there. When I am writing a product, I put all of my ideas for that product in there, create outlines, write down any information I read/gather. Writing it all down just helps me create better products.

      Like Paul my biggest obstacle is knowing what is too little or what is too much? What should I add to the product and how much should I charge?
      Hey,

      I set out on an objective for a product...my target objective tells me when "enough is enough."

      I used to not do this and didn't produce anything...nothing would get to market.

      For example, in the framework of "better, faster, cheaper, and easier" (4 words I like to make sure I do in every product)...as long as I do that I'm good.

      I mean for something that's 17 bucks...or something like that...one tactic can be enough for that. I mean if it saves you a ton of time and frustration....isn't that worth it if it ELIMINATES that problem/frustration.

      I guess the analogy to think about is "spend 2-3 hours fussing with this techy garbage or take my girlfriend to the movies." Which is worth more to me? I'll pay the 17 bucks to save 2-3 hours...(not counting the time savings in the future).

      Just my opinion of course...

      Thanks for the feedback.

      Brad



      Originally Posted by yourreviewer View Post

      Creating information products is my favorite business model. The major obstacle I have is knowing when to stop. I never feel satisfied with my product and in the process of overdelivering I take way too long, sometimes close to 6 months and even more. I want to give my customers the best and in the process I work on an unending bonus marathon.
      Read my reply above...speed to market is great...if you start writing quality from the get go and have an outline to follow...products can be created at a HIGH QUALITY level as well as REALLY FAST...

      No reason that can't be possible (in my experience good stuff can be done fast...especially if it's in short video or "quick report" format)

      Also, and this is just an opposing perspective, would you rather have your customer get the info in 20 pages that they can read in an evening...or 120 page manifesto?

      The general public I've found doesn't like to read that much (I do like to read big stuff if I'm really interested...but I guess i"m not the market most of the time which is my biggest problem creating products ).

      Thanks for chiming in!

      Cheers,

      Brad

      Originally Posted by Alexa Smith View Post

      Hi Brad,

      The way you're asking makes it sound almost like you imagine that being a vendor of info products is the only way to make a living through internet marketing, and that if anyone isn't adopting that particular business model, something must be "holding them up" and/or they must have an "obstacle".

      For myself, and for countless other Warriors, this simply isn't our business model at all.

      We don't look at that as an "obstacle" in any way.

      We're doing just fine without selling our own info products at all.

      In fact, I'd think that only a comparatively small minority here are "held-up info product producers". I'm "just saying" ... (because your wording honestly makes it sound like you may not quite appreciate that?). :confused: :rolleyes:
      Hmm...I'm not sure what exactly gave you the impression. By all means products are only 1 of a million models. It works for me.

      I'm just trying to step out of my own shoes and see what bugs others. My model is imperfect (and always will be) so my thought was "let's find out what bugs other people" and see if I can't learn something.

      By no means do I think this is the only or even the best way...just what I enjoy the most I guess.

      Sorry for the confusion

      Cheers,

      Brad

      Originally Posted by YseUp View Post

      Because I have standards and want my products to be value for money.

      Yes... I think 99% of what is sold online to be pure crap.
      I completely agree...but short/sweet doesn't mean that it's crap.

      I think sometimes people want to make manifestos and then sell them for cheap...

      They cut their legs out from under them and then people miss out on all the info b/c they see an 80 page ebook...well how many people read it?

      If not many do...then it's like it never existed.

      Just my opinion of course...you can be good and short/sweet...

      If I can help you out...feel free to PM me...I dont' want to be too critical...but 10 good products is better than 1 good product (in my opinion).

      Cheers,

      Brad

      Originally Posted by JasonParker View Post

      I haven't been one to crank out that many products over the years. Maybe 3 to 5 a year on average or something.

      But if I continue releasing stuff like I am right at this moment, that's all going to change this year.

      I'll have to think about the "How to do 'Main Frustration in Niche' in 3 easy steps" type products.

      Dude...you know what you need to do ...

      Your products kick ass.

      Cheers,

      Brad
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      • Profile picture of the author oneplusone
        When you say product launch, are you talking about the "Jeff Walker" type product launches or do you mean something else?
        Signature
        'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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        • Profile picture of the author Brad Spencer
          Originally Posted by oneplusone View Post

          When you say product launch, are you talking about the "Jeff Walker" type product launches or do you mean something else?
          Well "launch" is an overused and *******ized term b/c I'm "launching" if I put it out there.

          In a nutshell that's what I mean. Getting to market is critical. The way you get to market is very important too but can't happen til it's created and put out there...

          Cheers,

          Brad
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          • Profile picture of the author polrbearz
            Brad:

            I totally get your idea of short and sweet. Thinking in terms of getting right to the point and solving a problem for your audience. Kind of respects their time as well as keeping your own output moving forward.

            I've read some interesting threads in stickies in WF about STARTING with an e-course, coaching program or blog and THEN creating static info products out of the resulting interactions. In other words solving a series of related problems in quick succession leads you naturally into a product. Not the only way to go--but it is another way to validate your idea of not waiting to "perfect" something before putting it out there.

            I've even experienced a microcosm of this myself here on WF. I've crafted some well--thought, multi-paragraph posts that almost seemed to "kill" the thread that I was attracted to. Suddenly no more follwups. Sometimes shorter IS better
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  • Profile picture of the author Jason Fulton
    My copywriting skills frustrate me into not creating more info products. I know i can outsource but its a skill i would love to come more natural to me.
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    • Profile picture of the author Brad Spencer
      Originally Posted by polrbearz View Post

      Brad:

      I totally get your idea of short and sweet. Thinking in terms of getting right to the point and solving a problem for your audience. Kind of respects their time as well as keeping your own output moving forward.

      I've read some interesting threads in stickies in WF about STARTING with an e-course, coaching program or blog and THEN creating static info products out of the resulting interactions. In other words solving a series of related problems in quick succession leads you naturally into a product. Not the only way to go--but it is another way to validate your idea of not waiting to "perfect" something before putting it out there.

      I've even experienced a microcosm of this myself here on WF. I've crafted some well--thought, multi-paragraph posts that almost seemed to "kill" the thread that I was attracted to. Suddenly no more follwups. Sometimes shorter IS better
      To the point is a matter of opinion. In most cases this is true.

      However, sometimes with more expensive stuff the "to the point" can be a bit more problematic b/c I might give you a course that could teach you to make $500 a month for example...and sell it to you for $2,000. That's worth it if you look at the fact you'll make a 300% return by the end of 12 months.

      With bigger courses, the info must be more systemitized, streamlined, etc. It's not one tactic products (my specialty) but rather longer drawn out "Start at A and end at Z" type things.

      I'm not sure if this makes sense...hopefully it does...lol I'm pretty tired as I type this

      Cheers,

      Brad

      Originally Posted by scrofford View Post

      A product could be an e-book (long or short) an audio interview, a video, any combination of the above. Offering a coaching program can also be a product. Nothing's saying a report has to be long in order to be worth money either.
      Yep

      Originally Posted by Jasonb25 View Post

      My copywriting skills frustrate me into not creating more info products. I know i can outsource but its a skill i would love to come more natural to me.
      Jason,

      I suggest getting a template and then really break that template down. I used to be terrible at copy and the only reason i was able to do it is because I could get a template and then become intimate with it and then experiment.

      Then I'd analyze other copy and then improve it based on my thoughts.

      This makes copy easy. Starting from scratch as a beginner totally sucks

      Cheers,

      Brad
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  • Profile picture of the author Daniel Santos
    I think this is a wonderful topic! There was a thread a couple of days ago that you might be interested in taking a look at: Biggest obstacles in product creation?

    As you'll see from the mentioned thread, my biggest obstacle tends to be fear/lack of confidence. I spend my days looping Nike commercials on YouTube: "Just do it...just do it...just do it..." =)
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    • Profile picture of the author Brad Spencer
      Originally Posted by Daniel Santos View Post

      I think this is a wonderful topic! There was a thread a couple of days ago that you might be interested in taking a look at: Biggest obstacles in product creation?

      As you'll see from the mentioned thread, my biggest obstacle tends to be fear/lack of confidence. I spend my days looping Nike commercials on YouTube: "Just do it...just do it...just do it..." =)
      Thanks for that. I didn't notice that thread and kind of feel silly posting my own. I spend my days working at my deli as well as creating products so I'm not always on the up and up with new stuff out there.

      Cheers,

      Brad
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      • Profile picture of the author entry
        What's Your Main Obstacle to Creating Info Products?

        Over thinking everything lol :p

        Signature
        I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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        • Profile picture of the author hwtran
          This has been one of the most helpful (and inspiring) threads I've read lately. Thanks!

          As for me, I cite "overwhelm" as my excuse when it comes to my own projects. I always have about 10 ideas (or more) spinning around in my head, and I can't always decide which to prioritize, since I like them all. :-) Soon, time passes, and I haven't acted on any of them.

          Lately, however, I've been using a very simple but effective strategy for moving forward with my own projects. I write the Next Action, which is the smallest step that can be taken next, in order to keep the thing moving along. So I do my Next Action (let's say, "purchase domain name"), and when it's complete, I write down my next Next Action, which might be, "outline sales page" (as opposed to "create all pages and publish to Web) and so on. This has been very effective in keeping me from overwhelming myself. (And of course, you can do lots of Next Actions in a sitting, or adapt your own version of this, but for me, breaking them down, writing them down, and doing them one by one makes them manageable and less daunting.)
          Signature
          Heidi Tran
          http://www.heiditranwriting.com
          Need quality content? I'll write it so you don't have to!
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  • Profile picture of the author grannywriteswell
    My biggest hassle is where to assume what the reader might already know. I draw up an outline and think "right, I can get a first draft done in a day" if I stick to the points on my outline. But then, when I am writing I wonder "oh will they know about this", or "will they understand why we do that" and then I am off on so many tangents I never get the thing finished.

    The funny thing is that I find internet marketing topics really easy to write about because they are step by step, but my preferred niche is self-help and self-improvement and it is really easy to get sidetracked there

    Good post - made me think
    Ellen
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  • Profile picture of the author hodari
    A wandering IM mind.
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    • Profile picture of the author polrbearz
      Heidi:

      You've actually been part of WF for a while, I see. It's great that you saw enough potential in this thread to jump in. You sound like someone who can add value to any discussion.

      I am in the same boat you're in (you can probably find 20 posts by me talking about information overload). I like your idea of "Next Action" . There may be fancier systems but sometimes simpler is better. As per the proverb "A journey of a thousand miles begins with a single step." That's where all the action is---in the present moment, where we take that next step.
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  • Profile picture of the author debra
    My biggest obsticle for me is what to Name the product.

    The last huge launch that I had was in 2005 on Traffic Nodes. It was a huge success. Recently I was asked if I was going to put it back on the market and I probably will.

    Right now I have another product that is just as good as the Traffic Nodes was. What strikes my fear is that I do not have an experienced marketer to critic the whole product system for a second opinion and possibly more insight as to initial presentation that is worthy of the content that the product renders.
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    • Profile picture of the author polrbearz
      Debra:

      My first thought is that you could present both the product and some draft sales material in War Room and solicit opinions for a limited period.

      If you want a more select exposure---you could look at some of your favorite reviewers of past launches and invite them to review for you---some of these folks might be 1,000 + post veterans like yourself There are some pretty big names in the Forum. You have lots of successful experience---is any old brain trust or mentor relationship still intact ? These would be great places to begin.

      I've only just started myself but it's clear that I have way more ideas than organizational ability---I probably need a mentor myself.

      If you got where you got in 2005 without any direct personal coaching, my hat's off to you ! Good luck with your relaunch.
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  • Profile picture of the author ashishthakkar
    Forget once a month. i can deliver products once a week.

    But what is the use of piling up products if there are no buyers...
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  • Profile picture of the author JeedoAquino
    Hi,

    The lack of focus is definitely a time waster for me. Due to the desire of wanting to get a LOT of things done in a day, I only accomplish little because I always jump around. What has helped me so far was doing this:

    1. Focus at completing one task at a time.
    2. When I get an idea, I don't dwell on it, I just write it on my netvibes web note then proceed to finishing the task at hand.
    3. When I finish the task, I review my to do list and see what I need to do next. I take a 5 minute break then jump on it again.

    A couple of tips:

    1. I turn off my phone, email application and everything that can potentially distract me.
    2. I do things urgently, the sense of urgency helps me not waste time.
    3. I shutdown my browser and focus on only one that needs my attention.

    Product creation, takes creativity, concentration and focus. For some it comes off easy, for many it is a barrier because most of us were not taught the more practical things in life like discipline, common sense and focus.
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  • Profile picture of the author Brad Spencer
    Originally Posted by hwtran View Post

    This has been one of the most helpful (and inspiring) threads I've read lately. Thanks!

    As for me, I cite "overwhelm" as my excuse when it comes to my own projects. I always have about 10 ideas (or more) spinning around in my head, and I can't always decide which to prioritize, since I like them all. :-) Soon, time passes, and I haven't acted on any of them.

    Lately, however, I've been using a very simple but effective strategy for moving forward with my own projects. I write the Next Action, which is the smallest step that can be taken next, in order to keep the thing moving along. So I do my Next Action (let's say, "purchase domain name"), and when it's complete, I write down my next Next Action, which might be, "outline sales page" (as opposed to "create all pages and publish to Web) and so on. This has been very effective in keeping me from overwhelming myself. (And of course, you can do lots of Next Actions in a sitting, or adapt your own version of this, but for me, breaking them down, writing them down, and doing them one by one makes them manageable and less daunting.)
    This is a cool idea. I've seen it in one format or another but if you literally break EVERYTHING down to this level, then you could do a lot more. Loading wordpress might be about 20 steps of a 500 step process but if you needed to hand something to someone to do for you...this is what they'd need.

    I also suggest that when you've been working for over 45 minutes at a solid time, take about 15 minutes to break your mind and do some tai chi, yoga, or some other relaxing type exercise. Clear your mind and then get back and dive in hard. 45 on...15 min off really helps me when I'm under a deadline.

    Might not work for everyone b/c some people thrive on just sheer will til it's completed but I doubt that someone feeling overwhelm would work that way.

    Just a guess though...try it and see if the 45 min on...15 min off works for you.

    Cheers,

    Brad


    Originally Posted by hodari View Post

    A wandering IM mind.
    Sounds like you need 30, 60, 90, and 365 day plans for your business. What do you want from this game? (and yes...it's a game no matter if it's a million dollar IM biz or just "replace my job" type business).

    Originally Posted by polrbearz View Post

    Heidi:

    You've actually been part of WF for a while, I see. It's great that you saw enough potential in this thread to jump in. You sound like someone who can add value to any discussion.

    I am in the same boat you're in (you can probably find 20 posts by me talking about information overload). I like your idea of "Next Action" . There may be fancier systems but sometimes simpler is better. As per the proverb "A journey of a thousand miles begins with a single step." That's where all the action is---in the present moment, where we take that next step.
    Thanks for chiming in here...lots of action since I posted last

    Originally Posted by debra View Post

    My biggest obsticle for me is what to Name the product.

    The last huge launch that I had was in 2005 on Traffic Nodes. It was a huge success. Recently I was asked if I was going to put it back on the market and I probably will.

    Right now I have another product that is just as good as the Traffic Nodes was. What strikes my fear is that I do not have an experienced marketer to critic the whole product system for a second opinion and possibly more insight as to initial presentation that is worthy of the content that the product renders.
    Debra...

    Here's what I'd name it...

    "Traffic Nodes 2.0: What's Working in 2011 and Beyond"

    Some variant of that. No offense but don't let people miss out on your great product simply b/c you don't have a name...you're doing your market a disservice if it's waiting just for a name. Get it out there!

    Cheers,

    Brad

    Originally Posted by ashishthakkar View Post

    Forget once a month. i can deliver products once a week.

    But what is the use of piling up products if there are no buyers...
    I agree with you but the issue isn't lack of buyers but more why you aren't putting the products in a place that has traffic built in like a forum. Have you ever considered using the WSO forum as an example and finding other forums with a "buy stuff" component. I'm sure some of them do.

    Plus...there are many networking opportunities out there using RTIR.com for interviews and having people promote your info products just by getting them out there.

    Originally Posted by JeedoAquino View Post

    Hi,

    The lack of focus is definitely a time waster for me. Due to the desire of wanting to get a LOT of things done in a day, I only accomplish little because I always jump around. What has helped me so far was doing this:

    1. Focus at completing one task at a time.
    2. When I get an idea, I don't dwell on it, I just write it on my netvibes web note then proceed to finishing the task at hand.
    3. When I finish the task, I review my to do list and see what I need to do next. I take a 5 minute break then jump on it again.

    A couple of tips:

    1. I turn off my phone, email application and everything that can potentially distract me.
    2. I do things urgently, the sense of urgency helps me not waste time.
    3. I shutdown my browser and focus on only one that needs my attention.

    Product creation, takes creativity, concentration and focus. For some it comes off easy, for many it is a barrier because most of us were not taught the more practical things in life like discipline, common sense and focus.
    Good tips here...I'd also suggest working off basic templates like I do so 80% of the menial work (formatting a sales page for example) is already done and you can focus on the "higher level thinking" like "what to actually put on the sales page or in the product."

    This helps me out a ton and makes it more fun

    Cheers,

    Brad

    PS- I'm going to use a few of your tips...thanks for sharing!

    Originally Posted by Chris Kent View Post

    Brad, good question. He's my own personal answer.

    I find it difficult to finish the entire process.

    At first, product creation was a godsend for me because there is a definite beginning and end and plenty of variety. This helped me to focus and complete.

    But these days, I find myself delaying the start of the project and often getting sidetracked. Maybe I have more on my mind now?

    If it is something I am really passionate about, I can still do it and even write the book in about a day. If it is "how to solve random problem X" then I lack motivation for the entire project and not just the book writing part.

    So now I am looking to outsource this. The entire process. Graphic design, ghost writing (I am willing to provide an outline), copywriting.

    I currently outsource the graphics anyway, the copywriting I do myself but think could be worth an investment and the writing could be done quicker and more efficiently by someone else.

    I am keen to hear ideas on how low a price people here think I can get for this, assuming some minimum acceptable quality of book and at least half-decent copy and graphics. I can always invest more later on improvements.

    $700? More? Less? I'm talking about a typical ebook product here.
    Hmm...well there are plenty of good warriors who can do the ghostwriting for you. If you want to be the CEO of your business then that's a noble venture...

    But some things you need to do yourself...maybe not sales copy or actual writing...but CEOs focus on strategy. I'll give you an example from my business.

    1. I got bored as hell writing ebooks, reports, etc.
    2. I discovered Camtasia (has a free 30 day trial so everyone should get it)
    3. I figured "I can shoot videos to teach a specific task."
    4. Voila, I fell in love creating video products.

    While I do provide a written report version for most products now (quick start guides that are just basic text directions), the main "meat" of my product is video and audio (Camtasia allows me to export audio only version of my videos...which is really cool).

    I love this more...and I don't get held up on product creation.

    "Speed of Execution" is one of the most important points in business.

    Cheers,

    Brad
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    • Profile picture of the author Brad Spencer
      Originally Posted by Chris Kent View Post

      Indeed, but video isn't everything.

      IM has a love affair with it and most products seem to be videos and I am totally immune to them because I can read a book in 10 minutes but don't have 8 hours to spare to watch the average product.

      Outside of IM, video is not so popular. Computers are often not even related to the subject so Camtasia is out.

      If anything, audio is bigger than video outside of IM niches.
      I can see what you're saying about 8 hour videos but most of my products are less than 15 minutes per video.

      They're designed to basically show it in action and show my "logic" in why it works and then allow people to experiment, tweak, and improved based on their personal experience.

      Audio is great too but like you said "I don't have 8 hours to watch a video," I personally don't respond to audio and my feedback has been mixed. Most of my customer feedback said they wanted a written report too so I started including written directions for that type of learning.

      Whatever works to make the bank though...I would change my model if the market demanded it...but I created tricks, tactics, and "simplifiers" for IM based tasks. Easy market to break into as well as one of the fastest evolving which (for me anyway) makes it more fun and creative.

      For me, 4 words make up product creation and my style of doing it...they are...

      "Better, Faster, Cheaper, and Easier"...I try to hit all 4 in every product I create.

      Thanks for chiming in buddy!

      Cheers,

      Brad
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  • Profile picture of the author dpepper
    Hi Brad,

    I don't have a problem creating info products I have ideas for reports all the time, my problem lies in when they are finished - Promotion what do I do with it.

    Yesterday I wrote a 7 page report do I sell it as a WSO? It would be my first one, what if I mess it up? In a pdf from the war room it suggested PMing lively warriors and asking if they would review it.

    But don't they get tired of that? I've given away services before for reviews and half of them are just freebie seekers.

    Do I sell it as PLR? Should I give it away in the War Room to get some feedback? Or ask for donations?

    I need the money my unemployment runs out at the end of the month.

    I think this is what they call over thinking or being a chicken **it

    I just like writing and creating the rest doesn't interest me. So that is my obstacle to creating info products.

    Sincerely,

    Dolores
    Signature

    Dolores Pepper
    .................................................. ..............

    Private Label Rights Riches Need Income Quickly? PLR is the Answer!

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  • Profile picture of the author Brad Spencer
    Originally Posted by NicheExposed View Post

    The thing with video outside the im niche is you have to tweak it. You may have to produce it as a dvd. Why not start your own tv type show where you show people how to do something. I have found lately people finding faults in any idea people have lately. I don't know why. I thought we were here to encourage people and spark creativity.

    Currently I am working on a video product on this very subject. At present it is 3 hours long but filled with content. I love camtasia and along with Powerpoint and a $8.00 headset mic has allowed me to get my ideas out of my head. It isn't a matter if you think the product is popular in a specific niche outside IM the person in that niche who wants that product is the only one I am interested in.

    Just relax, have a product creation worksheet, a breakdown of a procedure you will follow when you create product type a, b, c, j, z. conduct your research and fill in the blanks of your worksheet.

    creation done. next....

    I think that is the hardest part. No structure for your creation process. You want a product but get sidetracked. Create a generic skeleton for specific products, throw in the mussle and the meat, finish it off with the nice skin and send it out into the world.

    Okay sorry about going on but I sometimes ramble.

    Good luck and if anyone interested in learning more about my product creation video course please pm me. Good luck.

    Cool dude...I completely agree and this is totally something I didn't think of. I'm curious....

    Cheers,

    Brad
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  • Profile picture of the author sebastianlatina
    Brad,

    Great thread. I myself have not created any products for the simple fact that I believe it's difficult. However you're right, it's basically putting down our own experiences down on paper and sharing it with others in a way that would help them. I'm looking to create free products for members and to be able to use the free products on my LCP/squeeze page.
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  • Profile picture of the author jargonbust
    [DELETED]
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    • Profile picture of the author polrbearz
      My main problem is simply that I'm a newbie who feels overwhelmed by the idea of creating all of the "infrastructure" around the product itself--sales page, autoresponder sequence strategy, etc. The product creation itself does not seem daunting--the idea gives me energy.
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      • Profile picture of the author Brad Spencer
        Originally Posted by sebastianlatina View Post

        Brad,

        Great thread. I myself have not created any products for the simple fact that I believe it's difficult. However you're right, it's basically putting down our own experiences down on paper and sharing it with others in a way that would help them. I'm looking to create free products for members and to be able to use the free products on my LCP/squeeze page.
        Free products are great for lead generation. Great to have an audience of people to buy your products as well.

        One good technique you've touched on is to "buy something, use it, and report the results."

        Simple product creation method for people who have sweat equity but no reputation.

        For example, I was at a conference last weekend and one speaker talked about buying a fax machine, getting a list of fax numbers created for local businesses that do the same thing, sent them each a fax, then reported on what worked and what didn't.

        Bottom line is the product paid for his fax machine and he got all those clients from the fax campaign for free.

        A little bit of ingenuity goes a long way with product creation.

        Cheers and Thanks for taking the time to chime in here

        Brad



        Originally Posted by jargonbust View Post

        i have trouble in creating info products because i don;t like to write too much and it depends on the mood.
        If you don't like to write, shoot videos. If you don't like videos, record audios, etc.

        You can create products...I personally don't like to write too much anymore as my brain thinks faster than I can type so I miss out...but with videos I can just shoot my mouth off when I get an idea and I have a built product

        Do what you love and your passions will sell the product.

        Cheers,

        Brad

        Originally Posted by polrbearz View Post

        My main problem is simply that I'm a newbie who feels overwhelmed by the idea of creating all of the "infrastructure" around the product itself--sales page, autoresponder sequence strategy, etc. The product creation itself does not seem daunting--the idea gives me energy.
        Sales Page- Find a template and get good at writing in that template. All my WSOs look the same b/c that's my template

        Autoresponder Sequence- easy...have an outline of each message and why you're adding it in...then just change the details.

        Simple, easy, and cuts 80% of the work out in creating it.

        All other things- TEMPLATES TEMPLATE TEMPLATES

        This is why I can create a decent selling product (not guru launch but enough to be noticeable to my pocket book) in a single day (defined as 8 hours of work).

        Work off tmeplates whenever you can b/c not too much else matters to be honest.

        Cheers,

        Brad
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  • Profile picture of the author James Renouf
    I think a lot of people overthink things. They either have a million ideas going on at the same time and can't concentrate or they want to make everything perfect and get frustrated. You have to just jump in there.
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  • Profile picture of the author polrbearz
    Wow. Some incredible content on this thread. Thanks, Brad and NicheExposed. Those are some meaty posts. I will take a second look anytime I see you guys contributing on WF.

    You've been this effective---I am starting to run out of reasons to procrastinate :rolleyes:
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  • Profile picture of the author Brad Spencer
    Originally Posted by NicheExposed View Post

    6. If you don't know where to end with your products. Do this.... "Write the ending first" and then plug it into your skeleton, then add the meat and then fill it in .. No one ever said you had to write it order. Look at movie and tv show creation. Do you think they film it all in order. No they jump around all over the place and then put it together in post production. Do the same with your products.

    This is cool and I never thought about doing this like this. Good tip...gonna add it (LOL that's why I started this thread to be honest...I wanted to know what held people back but I knew someone would chime in with some cool stuff).

    Thanks!

    Originally Posted by NicheExposed View Post

    It is funny that you say procrastinate .. one of my very first products I ever created was "The couch potatoes guide to Procrastination Monster". I sold it for $27.00 like 15 years ago.

    Here are some examples of products thati have created.....

    1. Sweet Tooth Cookbook - I went online and found a bunch of desert receipies and put them into a spiral binder and sold it for $35.00 plus shipping.

    2. VHS Tapes - I found some videos that I could reproduce and repackage and put them into different packages at different prices. I sold single tapes for $24.95 and collections from $75 - $200.00. My average sale as $117.00. That included shipping. My profit was $100.00 per sale. And this was 10 vhs tapes at 6 hours each. I made $30,000.00 in pure profit the first year. I had duel vhs tape players going in my garadge 24 / 7 and tapes all over the place. It drove my mom nuts.. Then I moved to DVD's and trippled my sales...

    3. Computer Tutuoring - I went and tought people how to use their computers. Then I took my best students and hired them on and sent them out to teach others. I did 100,000.00 in 2008 on this one.

    When you create products remember this.

    1. Not everything has to be "HOW TO MAKE MONEY ONLINE.. OR MAKE MONEY IN GENERAL TYPE PRODUCT

    2. Not everything has to be an Ebook, Video, Audio, Software or have to have the Internet or a computer to use it. Products have been around way before these were created and Computers and the Internet are products in themselves.

    3. Anything that you can create that has value can be a product. Create soem wood carvings or some ugly sculptures from your trash and sell them to musuems. Create a killer cookie or chilli receipe and make it in your kitchen. Package it and sell it.

    4. If you have a problem coming up with a product just remember these three words....

    1. Slinki --A metal coil... -- sold millions.
    2. Pet Rock - a prock with s**t glued to it ---- sold millions
    3. Rubic Cube - A bunch of colored stickers on a plastic block that drove you nuts.

    Go and create...
    Great motivation and thanks for sharing. Nothing really to say except that. Perspective really is an amazing thing sometimes...

    Cheers,

    Brad
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  • Profile picture of the author Brad Spencer
    Originally Posted by NicheExposed View Post

    If you think these free tips are cool.. just wait until I release my video course on product creation. These are just a few tips that are included in it. I am working on finishing it up now and hopefully will release it on Tuesday or Wed in the WSO section. It will also have a mentor program attached as well as a few other bonuses.

    Thanks for putting this post up it has given me some great energy and letting my mind expand since I have been sick the past week and am finally starting to feel better.
    Interesting...I've got one coming up too...but it's for the webinar circuit at 197 a pop...

    We'll have to talk via skype...you can add me right to the left here with the skype icon.

    Cheers,

    Brad

    PS- Thanks for sharing your stuff...these threads start to look like a "one man show" when I'm the only one sharing...sucks b/c sometimes they get taken down if it's not a conversation with other people.
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  • Profile picture of the author mindmarketing
    For me it's my business. Sometimes I feel stuck. I'm lucky to be doing something that in theory should allow me to have more freedom, but I work my tail off.

    4 Hour Work Week my ass! More like 60 hours a week.

    I'd love to launch a product as a means to generate a little extra revenue so I could unplug more.

    Here's to the future.
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  • Profile picture of the author mindmarketing
    Originally Posted by NicheExposed View Post

    MindMarketing --- Creating your own product should be a labor of love. One of the main things I have seen with dealing with people who want to start a business online is that they dream of the $$$ before anything else. Your main focus should be to create a product that people love and will solve their problem. "Build a better mouse trap and the world will lead a path to your door." Money will come... design your product to solve the problem. Once people know you can solve their problems they will be beating on your door all hours of the night credit cards in hand.
    Makes perfect sense. I just need to find a problem to solve then find the time to solve it. Thanks for the advice.
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  • Profile picture of the author HeySal
    Time is my biggest hang up. I have two products in line to write when I have time - and no time for my second website whatsoever right now. I'm so sick of juggling already that it's crazy. I can outsource things like links, but I"m not outsourcing my products. No way - they just have to wait until I have time to do them and if that means a page a day for a few months, that's where it goes. Once I have the next two done I can actually shut down on product creation and start to do some marketing.

    AAAAAAAAAAHHHHHHHHHHHHHHHHHHHHHHH.

    LOL
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

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    • Profile picture of the author vicone
      I don't have a problem creating info products I have ideas for reports all the time, my problem lies in when they are finished - Promotion what do I do with it.
      This is an issue I find is best dealt with at the very beginning. I used to produce products and then search for the traffic but I found life was a lot easier if I focused on building traffic first along with a related email list. Then, whenever, I come out with a new product it's just a matter of selling to a market that is already in place.

      It may seem strange to do it this way, but it's possible to focus on sites for a given niche which have good content and attract a fair flow of traffic. This may take a few months to do it properly with SEO, backlinks, Twitter, Facebook, Youtube, articles, etc. (I know it's faster to simply buy the traffic.)

      In that time it's possible to work towards targeted traffic of 1,000+ unique visitors a day.

      With a setup to capture email addresses and build a mailing list, as long as the new product is relevant to that particular niche, the interested buyers are already in place and you can then produce a number of small reports to release to them. As well, there are related opportunities, such as audio and video versions, bundles of reports at discounted rates, etc.

      While building the traffic on one or more related websites, it's possible to monetize them with affiliate products and/or Adsense but the real aim is to build a list of people who are interested in that particular niche or group of related niches.

      This also provides a long term business that is built on your credibility and relies a lot less on what others provide.

      Ivan
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  • Profile picture of the author markowe
    Great thread, but going back to the OQ (original question), a hurdle for me is that I am knowledgeable about a very wide range of stuff, but there are few areas where I am really expert. Kind of a jack-of-all-trades, master of none And I can't agree entirely with the idea that you just have to know a LITTLE more than your target audience. You need to know a LOT more in most cases. Even primary school teachers need a university degree! That's because you need to be a rock-solid authority on what you are talking about, at least to the target group, to be SURE you know that you know what you are talking about, you didn't just Google it!

    While I DO have such subject areas, that narrows it down for me. It concerns me to hear advice like 'it's all out there on the net, just compile it for them', because we all know we need to take what's on the net with a big pinch of salt. Sure, get it off the net, but from peer-reviewed journals, or other real authority sources, not someone's EZA article, because that's already rehashed Googled material half the time! I mean, there are IMers out there dispensing cosmetic, legal, medical and who knows what else advice with no authority to do so!! That's where I have a problem with info product creation. However, I know which niche I am comfortable in and will be creating more products in, I just wanted to throw out that bit of caution...
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    Who says you can't earn money as an eBay affiliate any more? My stats say otherwise

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  • Profile picture of the author BarberShop
    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I'm just curious why every single one of you doesn't have a product launching at least once a month?

    I'm not talking about silly stuff like we all see launched week after week...

    I'm talking about "How to do 'Main Frustration in Niche' in 3 easy steps" type products.

    Nothing big...but not too difficult to do either.

    Just curious...

    Brad

    PS- The reason I ask is simply to see what holds people up...I've surveyed my list and I get a little bit of feedback...just trying to get a complete picture of what the frustrations of creating products are for you.

    Thanks for your time


    not having...
    MONEY
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    • Profile picture of the author polrbearz
      NicheExposed:

      I have to say that your thoughts on product creation keep me encouraged. I really DO want to help people solve problems and your perspectives keep the "creative energy" there for me. Rather than focusing on dry formulas or dealing with sales projections---focusing on building solutions for folks is the sort of thing that keeps me naturally productive. Actually--it's what drives my everyday "real world" life as well. So product creation can be a natural extension of this---even a labor of love, as you say.

      Vicone--your strategy for creating products based on your day to day interactions with a list makes a lot of sense as well. It fits hand in glove with the problem-solving mode mentioned by nichexposed. This keeps the whole process grounded--which I really like. And it certainly takes pressure off of "product creation" as an abstraction. People like Marlon Sanders have talked for years about doing market research to uncover product ideas. And that's valid. But you make a good point that a product can be built AS you find and learn how to serve your target audience.

      You guys are right--this has been a real gem of an exchange---very meaty. And unusually long and engaged. Nichexposed, I certainly get what you say about not wanting to "risk" putting together involved posts for WF for fear of wasting them. I've had some really thoughtful posts "die on the vine" and it's not a good feeling :confused: It seems to be that if even a few highly engaged people are aware of a thread and online often enough that continuity is not lost--it's enough to keep it alive and growing. Gotta stay on page 1, right ?
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