How many of you have online courses?

20 replies
I've been thinking about creating an online course for something I'm very knowledgeable in (Photoshop, I have 8+ years experience with it) I was wondering if you guys could shed any light on how it's done exactly?

The way I figure it is like this:
  • Person goes to my website
  • Person signs up for news letter, gets a free guide.
  • Pitch them my monthly subscription where they'll get guides, video walkthroughs, ebooks etc.
I'm trying not to over complicate this so please excuse me if I've missed any steps.

Obviously they would be able to sign up for the course through the website itself and not just the news letter.

Would an auto responder be the best means of delivering this course?

So it would go a little something like:

  • Person pays for subscription
  • They get added to my auto responder that has say 50 walk throughs, guides etc.
  • Set and forget?
Any advice is much appreciated.

Cheers.
#courses #online
  • Profile picture of the author GoogleWarrior
    I do. You can check it out in my signature below:
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    • Profile picture of the author Lethologica
      Originally Posted by GoogleWarrior View Post

      I do. You can check it out in my signature below:
      I don't want to sound rude or anything, this is just my honest feedback, but how much business do you actually get?

      Your site seems very broken. It doesn't look very professional at all. Some of it doesn't even read properly which seems like a major flaw considering the niche. Also, the add to cart button should actually take me to a checkout instead of just being a picture.

      Not to mention the image of the breasts with the websites URL seems rather inappropriate considering the niche.

      Having said that though, how is your course delivered? Through auto responders?
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  • Profile picture of the author ExploringInfinity
    Originally Posted by Lethologica View Post

    I've been thinking about creating an online course for something I'm very knowledgeable in (Photoshop, I have 8+ years experience with it) I was wondering if you guys could shed any light on how it's done exactly?

    The way I figure it is like this:
    • Person goes to my website
    • Person signs up for news letter, gets a free guide.
    • Pitch them my monthly subscription where they'll get guides, video walkthroughs, ebooks etc.
    I'm trying not to over complicate this so please excuse me if I've missed any steps.

    Obviously they would be able to sign up for the course through the website itself and not just the news letter.

    Would an auto responder be the best means of delivering this course?

    So it would go a little something like:

    • Person pays for subscription
    • They get added to my auto responder that has say 50 walk throughs, guides etc.
    • Set and forget?
    Any advice is much appreciated.

    Cheers.
    If this is something you want to do, then DO IT!

    The main thing is to DO IT and not just hesitate and 'think about it' for too long. If you want it to happen, make it happen!

    An auto-responder sounds like a great way to deliver the course. It's easy to set up and maintain, and it doesn't take much time or effort once you've got it all ready to go!

    Good luck!
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    • Profile picture of the author Lethologica
      Originally Posted by ExploringInfinity View Post

      If this is something you want to do, then DO IT!

      The main thing is to DO IT and not just hesitate and 'think about it' for too long. If you want it to happen, make it happen!
      Haha got to say, I love this general attitude around these forums.

      Being someone who tends to think, analyze, rethink then reanalyze about everything it's a little hard for me to get the hang of! But I'm working on it and my first step was buying the domain! Time to get started!

      Any other Warriors have any advice/tips etc on setting up a course?
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      • Profile picture of the author CurtisN
        Originally Posted by Lethologica View Post

        Any other Warriors have any advice/tips etc on setting up a course?
        Well the most important thing to look out for before you set-up a course is whether there's any interest for such a course.

        I don't know how well a Photoshop course would sell. I imagine it would be like selling a "how to use MS Word" course. People wouldn't mind learning about it, but probably wouldn't want to pay for it.

        It's much easier to find a hungry crowd and feed them.
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        Curtis Ng (blog) - Product Launch Manager
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        • Profile picture of the author Lethologica
          Originally Posted by CurtisN View Post


          I don't know how well a Photoshop course would sell. I imagine it would be like selling a "how to use MS Word" course. People wouldn't mind learning about it, but probably wouldn't want to pay for it.
          My mother has bought how to use Word and Excel products. I believe anything can be sold so long as the customer is getting value for their money and they're eager to learn whatever it is that someone has to sell.
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          • Profile picture of the author CurtisN
            Originally Posted by Lethologica View Post

            My mother has bought how to use Word and Excel products. I believe anything can be sold so long as the customer is getting value for their money and they're eager to learn whatever it is that someone has to sell.
            That's fair enough, but your mother isn't a hungry crowd.

            You could set-up a lemonade stand on the sidewalk and even get a few sales, but it doesn't mean it's worth your time to do it. Just sayin'.
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            Curtis Ng (blog) - Product Launch Manager
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            • Profile picture of the author Shadowflux
              I run a photoshop site so I thought I'd give you my two cents. I think a lot of people want to learn PS but it's such an expansive program that there is A LOT to cover. What I've found is that most people will get bored learning the basics pretty quickly, most people these days just want their hand held and to be led through whatever they want to learn.

              I think you should focus your course on a certain element or sub-niche of PS. For instance, a course on photoshop for sports photographers, or photoshop lessons for graphic designers. I think your course should be aimed at mid level photoshop users, people who know the basics but want to do something advanced.

              My site has nothing but tutorials on photo effects and it gets some good traffic considering that I've been neglecting it since I killed my photoshop computer lol. I offer people an easy to read method for achieving some advanced tricks in PS but I also include any information that may not be obvious to a new user such as how to do a gradient quick mask.

              You should offer people a lesson on how to do something interesting and a little advanced like "Metallic 3D Lettering for a Website Banner" but also include any information a beginner might need to know like how to set gradients or pattern fills, how to make a background transparent, stuff like that.

              Then do a little research and found out what lessons and tutorials people are requesting the most. Sometimes there are fads like "Steampunk Photoshop Tutorial" and sometimes there are standards like "Antique Photo Retouching".

              If I were you I'd take about 15-20 lessons, compile them into an ebook and offer that as well, some people are only interested in something for a short period of time so those people would be more willing to buy the book than pay a recurring subscription fee. I was going to do this myself but now I need to fix the computer I was using for photoshop.

              If you want to check out my site, its really nothing special, send me a PM
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  • Profile picture of the author CyberSorcerer
    There isn't much advice to give. If that's what you want to do then what everyone else thinks is irrelevant.

    The only left to do is what I always tell my students:

    "Just Do It!"
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  • Profile picture of the author grannywriteswell
    Sounds like you have a great idea. If you are doing a course remember that people learn in different ways so try and have some video and audio included as well as text. You can easily divide up your knowledge into bit sized chunks so people don't get too overwhelmed in one go - using the autoresponder would be ideal for this.

    Best of luck
    Ellen
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  • Profile picture of the author MKTaddicts
    Totally agree! I have been trying to find the time in making my "own" internet advertising site/campaign works after 7 years of experience in Internet advertising for helping others to make their campaigns work.

    If you do have the time and knowledge, go for it and you may be surprise of what you get out from it.
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    How do you maximize your returns on Facebook Advertising?

    Does YouTube advertising work?
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  • Profile picture of the author fated82
    I am using Digital Access Pass (DAP) to deliver my content. This give me the flexibility to provide upsell oportunities if necessary. I dont think there is any problem with you using autoresponders to deliver your content.

    Also, I would suggest providing your participants assignments so that they feel that they learn something every lesson
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    • Profile picture of the author Lethologica
      Originally Posted by fated82 View Post


      Also, I would suggest providing your participants assignments so that they feel that they learn something every lesson
      Wow that's a brilliant idea, hadn't thought of that one! That will help up the interaction level a lot I think.


      Cheers.
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      • Profile picture of the author paulie888
        Originally Posted by Lethologica View Post

        Wow that's a brilliant idea, hadn't thought of that one! That will help up the interaction level a lot I think.


        Cheers.
        Another thing you could do to increase the interaction level is implement a members only forum. They can share their work with each other, ask for advice and tips from you and fellow students, and interact in a meaningful manner via the forum. This would also encourage them to stay subscribed longer to your course.
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  • Profile picture of the author claire012
    I do similar stuff...works fine

    Originally Posted by Lethologica View Post

    I've been thinking about creating an online course for something I'm very knowledgeable in (Photoshop, I have 8+ years experience with it) I was wondering if you guys could shed any light on how it's done exactly?

    The way I figure it is like this:
    • Person goes to my website
    • Person signs up for news letter, gets a free guide.
    • Pitch them my monthly subscription where they'll get guides, video walkthroughs, ebooks etc.
    I'm trying not to over complicate this so please excuse me if I've missed any steps.

    Obviously they would be able to sign up for the course through the website itself and not just the news letter.

    Would an auto responder be the best means of delivering this course?

    So it would go a little something like:

    • Person pays for subscription
    • They get added to my auto responder that has say 50 walk throughs, guides etc.
    • Set and forget?
    Any advice is much appreciated.

    Cheers.
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  • Profile picture of the author Lethologica
    You're an absolute mastermind Paulie. I'm so excited about all this now!
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    • Profile picture of the author Zachmo
      Good idea. Just make it more interesting , make it different from those tuts we can see in youtube Also I suggest to having level by level progress for members and some awards for most excellent student (stuffs like that) and mini organizations too.
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  • Profile picture of the author seafrontsteve
    I completely agree with ExploringInfinity
    It doesn't matter so much waht you decide to do - but the quicker you get started and actually do something, the quicker you'll start to get results.
    That's one thing I find difficult - because I want everything to be 100% first, but it never is, and you'll only find out the real problems after you get started and other people interact with your site
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  • Profile picture of the author ProfWriter
    Do it!! And give it your all. This has definite value and there is absolutely an audience for it.
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  • Profile picture of the author Lethologica
    Thanks for the brilliant information Shadow, it's much appreciated.
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