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Automation Hurts Your Business, Sometimes

by rcritchett
8 replies
Automation is wonderful in the internet marketing world.

I love when Links Alpha sends out links to Twitter and Facebook when I post blog posts.

What I don't love is when I opt into people's lists and they never actually talk to me, they just send me automatic messages consistently.

OR better yet, when someone comments on my website with generic, keyword in the name comments.

OR, even better, when there is NO personal touch to someone's work or product.

I believe in squeeze pages with audio clips on them, from the person. Not audio friendly? Get audio friendly!

I believe in human business, because what is business without it? Eventually, nothing.

And I believe in learning to humanize your social interaction, harnessing the actual power of social tools like Twitter and Fbook to actually make an impact and do some serious damage!

Automation, in this context describes both automatic programs (without any human interaction, ever)

and things like Facebook online tip sharing groups wherein NO ONE tries to be your friend, and EVERYONE posts their stuff.

Just ranting! For Fun! What are your opinions?
#automation #business #hurts
  • Profile picture of the author It Should Be Easy
    You have a point there but if you look into the big offline businesses, automation is the key in everything they do. And the great thing about internet is not that it is easy to make money, but that it is scalable so you need to work for getting everying as automated as possible but fake human involvment. Sounds a bit unethical but it is the only way to start making real money.
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    • Profile picture of the author rcritchett
      Originally Posted by Andre Hegge View Post

      You have a point there but if you look into the big offline businesses, automation is the key in everything they do. And the great thing about internet is not that it is easy to make money, but that it is scalable so you need to work for getting everying as automated as possible but fake human involvment. Sounds a bit unethical but it is the only way to start making real money.
      Definitely!

      It's good to eat vegetables, but too much will kill you.

      Balance is absolutely necessary!
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      • Profile picture of the author Diane S
        I believe in learning to humanize your social interaction, harnessing the actual power of social tools like Twitter and Fbook to actually make an impact
        Did you mean harnessing the actual power of social tools like Twitter and Facebook is humanizing social interaction? To me that is taking a real human interaction in three dimensions and forcing it onto a two dimensional platform. Real human interaction is people meeting face to face without technology as a barrier - now that is what humanizes social interactions.

        Twitter and MyFace and all those - the death knoll for real human interactions.
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        • Profile picture of the author Michael Shook
          Originally Posted by Diane S View Post

          Did you mean harnessing the actual power of social tools like Twitter and Facebook is humanizing social interaction? To me that is taking a real human interaction in three dimensions and forcing it onto a two dimensional platform. Real human interaction is people meeting face to face without technology as a barrier - now that is what humanizes social interactions.

          Twitter and MyFace and all those - the death knoll for real human interactions.
          More often that not, I would agree with these sentiments.

          But my wife is a therapist, and after watching her conduct numerous sessions over the internet through FB personal messaging, with a guy who was on the ground in Afghanistan and I suspect helping him come back alive with his purple heart, I changed my mind. Because I saw that social networking, in particular FB, can make a real difference in a person's life.

          That is an extreme example, but I changed my mind enough to think that maybe these platforms had some value after all.
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    • Profile picture of the author Michael Shook
      Originally Posted by Andre Hegge View Post

      You have a point there but if you look into the big offline businesses, automation is the key in everything they do. And the great thing about internet is not that it is easy to make money, but that it is scalable so you need to work for getting everying as automated as possible but fake human involvment. Sounds a bit unethical but it is the only way to start making real money.

      Do you really think that lying to your customers or your potential customers is the only way to make money on the internet?

      Or maybe I have misunderstood this and you do not think that faking is lying?
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  • Profile picture of the author rcritchett
    I think what Andre is saying, or meant to say, is that it's one way of making money... because you're right in what you're implying J, surely someone can't think that is the only way!
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    • Profile picture of the author Michael Shook
      Originally Posted by rcritchett View Post

      I think what Andre is saying, or meant to say, is that it's one way of making money... because you're right in what you're implying J, surely someone can't think that is the only way!
      Sorry, Ryan. I guess those ideas are my pet peeve, that you have to fake something authentic in order to get more money from people. I do not know Andre at all.

      I believe that computers are great at automating some things. I do so like it when I need to rank order 5000 keywords in a spreadsheet and I just click the button and it works.

      In my own background PI (pre-internet) I worked for a really long time with a lot of people in a teaching/counseling role and I found after a while that I would need to send huge emails explaining something and still would get questions about what I wrote.

      It took less time to go to the workspace of the people I needed to communicate with and just talk with them. And then i could answer any questions they might have right then and there.

      I like the internet a lot, I just don't believe that automation is the key to everything, I am in agreemnt with you for sure on that point. It's a new enough thing that I still get a kick out of people posting here asking where they can buy friends on Facebook.

      I get the image of a kid in junior high telling people he will give them a dollar if they will be his friend, just for lunchtime.
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      • Profile picture of the author rcritchett
        Originally Posted by JMichaelZ View Post

        Sorry, Ryan. I guess those ideas are my pet peeve, that you have to fake something authentic in order to get more money from people. I do not know Andre at all.

        I believe that computers are great at automating some things. I do so like it when I need to rank order 5000 keywords in a spreadsheet and I just click the button and it works.

        In my own background PI (pre-internet) I worked for a really long time with a lot of people in a teaching/counseling role and I found after a while that I would need to send huge emails explaining something and still would get questions about what I wrote.

        It took less time to go to the workspace of the people I needed to communicate with and just talk with them. And then i could answer any questions they might have right then and there.

        I like the internet a lot, I just don't believe that automation is the key to everything, I am in agreemnt with you for sure on that point. It's a new enough thing that I still get a kick out of people posting here asking where they can buy friends on Facebook.

        I get the image of a kid in junior high telling people he will give them a dollar if they will be his friend, just for lunchtime.
        I don't like them either! I'm all about humanizing business and being as honest as possible, like you!

        I know right? Friends on Facebook. I get a kick out of that too.

        Ryan
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