Quick Request: What In Your Opinion Makes A Website "Sticky"?

35 replies
Hi,

I hope you can brainstorm with me

I have an offline prospect who needs as many ideas as possible for making their site "sticky"...and by sticky, I mean...what features and functions of their website will get their visitors returning again and again...?

I have my own ideas, but I'd really appreciate your input.

Please be as conservative and/or whacky as you wish. No rules.

Thanks in advance.

Your friend,
Steve
#makes #opinion #quick #request #sticky #website
  • Profile picture of the author Karen Blundell
    Originally Posted by Steven Fullman View Post

    Hi,

    I hope you can brainstorm with me

    I have an offline prospect who needs as many ideas as possible for making their site "sticky"...and by sticky, I mean...what features and functions of their website will get their visitors returning again and again...?

    I have my own ideas, but I'd really appreciate your input.

    Please be as conservative and/or whacky as you wish. No rules.

    Thanks in advance.

    Your friend,
    Steve
    Giving stuff away free always works, as well as enabling visitor interaction of some sort, contests, coupons, great content...

    those all work, but I'm sure these were on your list too, Steve?
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    • Profile picture of the author Richard Van
      Providing information on whatever the niche is, that both entertains them and educates them at the same time.

      Nothing better than learning about something you like and enjoying it at the same time.
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      Wibble, bark, my old man's a mushroom etc...

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      • Profile picture of the author Dan C. Rinnert
        What makes a website sticky? Honey.
        Signature

        Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

        Dan also writes content for hire, but you can't afford him anyway.
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        • Profile picture of the author Steven Fullman
          Originally Posted by Dan C. Rinnert View Post

          What makes a website sticky? Honey.
          Hi Dan,

          I read the Honey thread...

          Are you saying I was rude to start this thread?? Or amateur???



          Kind regards,
          Steve
          Signature

          Not promoting right now

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          • Profile picture of the author Dan C. Rinnert
            Originally Posted by Steven Fullman View Post

            I read the Honey thread...

            Are you saying I was rude to start this thread?? Or amateur???
            LOL. No. When you asked what made a website "sticky," my first thought was "honey" and when I replied with that answer, it reminded me of a recent post on "honey" so I linked to it.
            Signature

            Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

            Dan also writes content for hire, but you can't afford him anyway.
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    • Profile picture of the author Steven Fullman
      Originally Posted by Karen Blundell View Post

      Giving stuff away free always works, as well as enabling visitor interaction of some sort, contests, coupons, great content...

      those all work, but I'm sure these were on your list too, Steve?
      Coupons.

      There you go. I hadn't thought of that, Karen!

      A million thanks

      Best wishes,
      Steve
      Signature

      Not promoting right now

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      • Profile picture of the author Karen Blundell
        Originally Posted by Steven Fullman View Post

        Coupons.

        There you go. I hadn't thought of that, Karen!

        A million thanks

        Best wishes,
        Steve
        you're most welcome, Steve.
        Good luck with that client!
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  • Profile picture of the author Zeus66
    Damn you, Rinnert. I mean it. Go get a job or something and leave some of the snappy comebacks to those of us who can't just hang around the forum at all hours waiting to pounce on easy ones like this. I'm really considering sending a squadron of my finest flying monkeys your way. This is your only warning.
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    • Profile picture of the author Michael Shook
      Site subject area content that is useful to the person returning. Enough of it that you can't go through it all in one sitting.

      A consumable product or a portion that is consumable.

      Authentic interaction on a relatively real time basis with the site owner. Honest human interaction where the returning visitor can see that action has been taken.
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    • Profile picture of the author Steven Fullman
      Originally Posted by Zeus66 View Post

      Damn you, Rinnert. I mean it. Go get a job or something and leave some of the snappy comebacks to those of us who can't just hang around the forum at all hours waiting to pounce on easy ones like this. I'm really considering sending a squadron of my finest flying monkeys your way. This is your only warning.
      Easy?

      I'm not easy fella.

      How's it going, Jon? Good I trust.

      Kind regards,
      Steve
      Signature

      Not promoting right now

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  • Profile picture of the author sbucciarel
    Banned
    bare nekkid wimen
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  • Profile picture of the author WillDL
    Daily specials. Throw one deal up as their facebook status daily with a link to the site for the whole list of daily specials.

    If the prospect runs TV ads, once they are shot put them on the website to let customers vote for their favorite. Only put the winners on TV. This has been really popular for us, and has built in market research.
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    Occasionally Relevant.

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  • Profile picture of the author Dave Rodman
    Banned
    The only sites I revisit are ones with exceptional content or exceptional tools/services.
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  • Profile picture of the author Josh Anderson
    1. Discussion - social - user content
    2. Games
    3. regularly updated interesting content
    4. Tools
    5. If it makes them money to use it
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  • Profile picture of the author Maddi
    Hey Steve,

    You've already got some great replies and although I can't top Suzanne's comment above, I think having a community in the form of a Forum or Blog commenting or even Ning like interface will help if applicable to your client's website.

    Also, daily specials or coupons that have been mentioned above is a good idea.

    But then again, add what suzanne has said above and you wouldn't need a whole lot of replies here.

    Maddi Murtaza
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    • Profile picture of the author genietoast
      Honestly, for your own website, I think your personality in your writing is what makes it sticky. You can be informative yet still be you. That's why bloggers get commenters. That's why people get fans and their content re-tweeted.

      I think part of the reason why Google has decided to pull out the hunchback to re-crank their algorithm is because people are tired of seeing the same robotic sounding junk online.

      It's boring.

      There's really nothing new under the sun. The information is all the same, but how you say it is what resonates with your readers. On your blog, your website...that's your business. Literally.
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      • Profile picture of the author polrbearz
        Very well-put, genietoast "How you put it" is what we have to offer. It's kind of like comparing software. It's the "interface" that counts. We want it to be user-friendly---which is in the eye of the beholder. You won't be all things to all people; nor should you worry about trying.
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  • Profile picture of the author tpw
    Reliable, quality information.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Mark Hess
    This is kind of "sticky" ... Contests are always good... it doesn't have to be anything to do with the company's actual product. It could be something like an ipod giveaway featuring the company's logo: Custom iPods | MP3 and MP4 Players | Branded iPods | Click Now!
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  • Profile picture of the author clever7
    *Use many beautiful images, especially human pictures.

    *Purchase excellent articles written by a professional ghostwriter for your home page.

    *Use humor; look for funny cartoons, videos, etc. (if they fit with your business).

    *Leave white space. Don’t put too many ads, images, text, etc. all together. White space will make your website elegant and appealing.

    *Use a social design that will make your customers take the actions you desire, step by step. Facilitate everything for them showing them what to do now.

    *Use a subscription form so that your visitors may subscribe to your email list. Offer them a very interesting free ebook so that they may accept giving you their email addresses.

    The free ebook should make them love you for all the wonderful information you provide. This fact will also help them love receiving your email messages, and visit your website many times.
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  • Profile picture of the author bareket57
    Originally Posted by Steven Fullman View Post

    Hi,

    I hope you can brainstorm with me

    I have an offline prospect who needs as many ideas as possible for making their site "sticky"...and by sticky, I mean...what features and functions of their website will get their visitors returning again and again...?

    I have my own ideas, but I'd really appreciate your input.

    Please be as conservative and/or whacky as you wish. No rules.

    Thanks in advance.

    Your friend,
    Steve
    Generally speaking: unique and engaging content. Specifically in my niche: a personal touch - giving visitors friendly feedback, showing empathy and most of all showing that you are human and not a computerized algorithm.
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  • Profile picture of the author barath13
    *Social discussions
    *Free stuffs like blogs list or any other
    *Gaming and movies discussion
    will definetly bring the visitors again and again.
    Signature
    $20 discount in BookMarkingDemon
    Pay above for $140, send me the screenshot, will paypal you $20 immediately.(PM for more info)
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  • Profile picture of the author MikeMorgan
    Try to focus on the main problems your prosepcts face and give them a solution .

    Make also sure that it is entertaining .
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    CPA Game Changer - Coming Very Soon !

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    • Profile picture of the author milkyway
      Hi Steven,

      since it's an offline client, I assume you either have a narrow region or are targeting a very specific market.

      Any resources along those lines that people would want to look up more than once:

      - calender of local events
      - directory of useful addresses/web sites (related to content, if possible)
      - current discounts in local shops
      - special offers in the region
      - a list of lunch menu specials of local restaurants/bars (updated daily)

      Think stuff that people look up regularly (entertainment, food, medical care, important phone numbers, events, ...).

      Cheers,

      Regine
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  • Profile picture of the author noname987
    Just be sure they are entertained. Do some giveaways. Articles should be written to entertain them.
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  • Profile picture of the author schttrj
    Originally Posted by Steven Fullman View Post

    Hi,

    I hope you can brainstorm with me

    I have an offline prospect who needs as many ideas as possible for making their site "sticky"...and by sticky, I mean...what features and functions of their website will get their visitors returning again and again...?

    I have my own ideas, but I'd really appreciate your input.

    Please be as conservative and/or whacky as you wish. No rules.

    Thanks in advance.

    Your friend,
    Steve
    Regular supply of needed, timely and fresh content makes a site sticky!
    {{ DiscussionBoard.errors[3333760].message }}
  • Profile picture of the author mrmanpower
    Creating RSS feeds and putting up compelling offers to sign-up ie discounts and then updating it with high quality (and entertaining if possible) content. for their customers and prospects.

    adding a login with some useful software will also help if it's applicable to the market.
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  • Profile picture of the author Serge Deb
    Hi, what about some link to great free softwares? I found exceptional softwares in the web, like for videos or for managing ftp uploading. What about a free gift you wrote or music. What about subliminal messages, on the screen and a link to the software, and I guess not too much information, there's an overload of info i can't get over it. Anyway, also look at the colors, nice and relaxing. Pink is great and also proven to convert....you don't believe me? read a book called flipnosis.
    Bye for now, I hope to be helpful to someone
    ciao
    Serge
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  • Profile picture of the author interestingindeed
    In a word... FUN.

    Originally Posted by Steven Fullman View Post

    Hi,

    I hope you can brainstorm with me

    I have an offline prospect who needs as many ideas as possible for making their site "sticky"...and by sticky, I mean...what features and functions of their website will get their visitors returning again and again...?

    I have my own ideas, but I'd really appreciate your input.

    Please be as conservative and/or whacky as you wish. No rules.

    Thanks in advance.

    Your friend,
    Steve
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  • Profile picture of the author Rose Anderson
    bare nekkid wimen covered in honey?

    moving on...

    Depends on what the site is about to some degree.

    People need a reason to come to the site in the first place:
    information
    entertainment
    save money
    advice
    Try and find new ways to give them more of the same. New helpful articles, more coupons, fun contests, forums, Q & A, videos.

    Sometimes tying posts into current events or upcoming holidays draws people back.
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  • Profile picture of the author andd
    Naked women, guys getting kicked in the nuts, fat people dancing... That's your bread and butter right there.
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  • Profile picture of the author Fazal Mayar
    Good content with an opportunity to subscribe to your feed. Posting often because people will find it boring or think it's dead. Reply to comments. All of these things will make your blog sticky.
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    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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