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Why they unsubscribe

by dblgdee
9 replies
According to the survey
respondents explain why they unsubscribe
Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

So what can be done about it?
Ignore them and focus on attracting new subscribers or ...?
#unsubscribe
  • Profile picture of the author seafrontsteve
    Thanks dblgdee
    Very useful guide to help me work on keeing my subscribers
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  • Profile picture of the author Velant
    Originally Posted by dblgdee View Post

    So what can be done about it?
    Ignore them and focus on attracting new subscribers or ...?
    It's easy - build your relationship with subscribers FIRST by giving them REAL VALUE (useful content) and MINIMUM sales pitch.
    When they start trusting you, not only will they start buying form you, they will tell their friends how great your services are and you'll have chain-reaction word-of mouth recommendations absolutely FREE!

    One way of doing that is get a professional copywrite to write a great mini-course on your niche subject and send it to your subscribers for free.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by dblgdee View Post

    According to the survey
    respondents explain why they unsubscribe
    Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter

    So what can be done about it?
    Ignore them and focus on attracting new subscribers or ...?
    Seems pretty straightforward...

    Don't send "too frequent, irrelevant or boring communications"...

    Beyond that, about all you can do is keep filling the cup.

    The truth is, I don't want people on my lists that don't want to be there.

    Sometimes I add something like this to the unsubscribe notice:

    "I don't believe in taking hostages, so you're always only one click away from not hearing from me anymore. Click the link below, and we'll go our separate ways, with no hard feelings."

    In some cases, just adding that statement actually reduced my unsubscribe rate. I think part of it was that, when people knew the exit door was obvious and unlocked, they weren't quite as eager to test it.
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  • Profile picture of the author rain21
    Thanks for the info
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  • Profile picture of the author sarahberra
    Don't worry about getting old subscribers back. This will always happen. Just focus on doing a good job and continually attracting new subscribers.
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    • Profile picture of the author Michael Shook
      Looks like frequency of mailing and overly promotional especially on the social networks is a really big deal. There's probably a way to do social marketing but I suspect most people are not doing it that way.

      One reason I see that struck me right off the bat was opting in only to get a one time offer. That was pretty big and a real standard idea in IM.

      And the other especially with email was the I am on too many lists and get too many emails. Except for changing what you send out, I am not sure you can do a lot about that one.
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  • Profile picture of the author notionphil
    yep...if you are doing your best practices on your mailings, those who unsub are simply not interested and probably wouldn't ever convert.
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