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How Can I Decrease Cost of Optins?

by jbrett
9 replies
I've got a few ideas so far, but I feel like a lot of people out there have great info on this that I might want to know.

So far I am...

1. Doing joint ventures
2. Trying to sell my leads to lead brokers
3. Improving my offer/conversions

Right now from Facebook I get ads for about $0.20-0.30/click and a decent 20% optin. My product is only making $1 for every $4 of ads I spend.

There has got to be some other ways to decrease costs or get cheaper leads, yea?
#cost #decrease #optins
  • Profile picture of the author rammonster
    Originally Posted by jbrett View Post

    I've got a few ideas so far, but I feel like a lot of people out there have great info on this that I might want to know.

    So far I am...

    1. Doing joint ventures
    2. Trying to sell my leads to lead brokers
    3. Improving my offer/conversions

    Right now from Facebook I get ads for about $0.20-0.30/click and a decent 20% optin. My product is only making $1 for every $4 of ads I spend.

    There has got to be some other ways to decrease costs or get cheaper leads, yea?
    You should try buying solo ads here in the forum...most of them are really effective and cheap and the good part is..most of the time..you can PM the solo ad sellers and work up a deal..and ask them if their subscriber's are from the same niche you want to get subscribers from and which country they're from.... There are a lot of solo ads being offered in the warrior join venture forums...check it out and see what suits you best..

    Good luck,
    cheers
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  • Profile picture of the author Kevin Hill
    Add some kind of a one-time offer to offset the cost of traffic, leads, etc.

    Also try doubling your price.

    Look into other ways to drive paid traffic (ezines, PPV, banners, etc). as Facebook and PPC isn't the only game in town.

    Kevin
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    • Profile picture of the author jbrett
      Thanks guys!

      I'm trying new channels all the time for cheaper leads.

      With the solo ads I'm a little puzzled. If I'm buying adspace on someone's site and they are in my niche, they know the game. Most likely their ads are already linked to some type of CPA offer which I'd have to compete with.
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      • Profile picture of the author DanTheSeoGuy
        You could also offer more bonuses, send more solid affiliate promotions to your list, do some ad-swaps, offer a high priced backend product, increase the perceived value of your offer.

        Hope these help.
        Dan.
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  • Profile picture of the author James Blair
    Either look for opportunities to increase revenue by charging more for the products you currently have, creating more products, adding a back end if you don't have one, using upsells, improving current campaigns to decrease click cost, etc.

    OR,

    If you aren't using any forms of free traffic you should look into expanding your traffic plan to include free forms of traffic generation as well, such as article marketing, ad-swaps, or you could even get out there and try to do some guest blog posts and things like that too.

    Just some ideas for ya

    James
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    • Profile picture of the author BacklinkExcellence
      decent 20% opt-in? I think you should really work on your squeeze/landing page, every squeeze performing below 50% is doing something wrong in my opinion. And be careful with soloads, they can be very expensive and they definitely are not created equal. No matter how glowing the reviews were, sometimes I'd receive only very very few optins or even clicks from a blast to several thousand people.
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      • Profile picture of the author James Blair
        Originally Posted by BacklinkExcellence View Post

        decent 20% opt-in? I think you should really work on your squeeze/landing page, every squeeze performing below 50% is doing something wrong in my opinion. And be careful with soloads, they can be very expensive and they definitely are not created equal. No matter how glowing the reviews were, sometimes I'd receive only very very few optins or even clicks from a blast to several thousand people.

        Agreed, if your opt in rate isn't at least around 50% you should be trying to increase it, increasing your opt in rate alone will lower cost per subscriber a decent bit.


        James
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        • Profile picture of the author jbrett
          What are you guys selling that has such a high optin rate? I've been testing probably 15 different landing pages (not including multivariate tests), written by multiple copyrighters and I've designed lots of pages myself as well.

          50 sounds insane. I also don't see anyone asking me where the traffic is coming from. I think 1/5 "single men" on facebook for a dating advice pitch isn't bad.

          But I sure as hell hope you guys are right! 50% would really make my life easier!
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  • Profile picture of the author alg
    Consider exchanging lists, word of mouth aka referrals. Customers are your brand ambassadors.
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