My reply was
'If content is non self promotional I do have some guest bloggers who I allow to add their content free and with a link either at the bottom or in the lower half of the page. If your client wants to add press releases or self promotional pieces then we would need to work out a fee, and yes either way I would need to see some samples first.'
I felt that this was the ethical thing to do, but after replying I started to think that maybe I should have said yes pay me. What would you do if faced with the same or similar decision to make?