Simple Sells! - I had success with a layout like this.

by ChrisByrns 16 replies
I'm selling seo-stuff, webdesign and business-advice in general and really, the more basic my ladingpages are, the higher the response rate is. Since i live in germany and my sites are, well.. written in german language (you guessed it),
here's a quick photoshop i created for you of what works for me (coded as a website, this would fit into 800x700).

My sales strategy is (obviously): free report - free tips - some $37 product - some $97 product - some highpriced monthly product.
#main internet marketing discussion forum #layout #sells #simple #success
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  • Profile picture of the author Mary Green
    That is really nice, and simple, like you said. But the question is, how do you get the traffic to it?

    Mary
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    • Profile picture of the author ChrisByrns
      Originally Posted by Mary Green View Post

      That is really nice, and simple, like you said. But the question is, how do you get the traffic to it?

      Mary
      well, i use 3 different ways to get targeted traffic:
      1) ppc - don't use it that much tho.
      2) seo - even though my landing page(s) only have like 200 to 300 words, i make use of onpage seo, 'lsi' terms in my copy, linking structure and optimized backlinks (social bookmarking, links from related sites using my longtail as anchor plus i make sure the text surrounding my links text is relevant to my site)
      3) offline marketing (newspapers, directmail)
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  • Profile picture of the author TheFreebieGuy
    That's a nice simple design. I like.
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    • Profile picture of the author AndyCamden
      Most people don't understand that often times the pages that are simple and easy to understand, convert better than a big flashy site. Its just a great landing page.

      Props to you!
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    • Profile picture of the author ChrisByrns
      Originally Posted by Lrsamuel View Post

      That's a nice simple design. I like.
      thanks man!

      Imho, simple is really best - Like you all know in squeeze pages we only give'em one option (sign up) - but i think we should take this a lil' bit further and eliminate all the scrolling. Believe it or not, i talked to people who NEVER scroll down a page.
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  • Profile picture of the author InternetM39482
    Well, I agree with the person above. I also tend not to scroll down a page too much, but oh well, most of the sales pages are like that.

    I really like the OP's sales page!
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  • Profile picture of the author Michael Oksa
    Hi Chris,

    I like the simplicity of the site. It looks good and, apparently, does its job well.

    However, you are giving something away, so there is no immediate cost to visitors. If you were selling something for $97, how do you think a page that short would work to sell it directly?

    I'm not trying to sound sarcastic. My point is that even if you had to make it longer to convince people to spend their money, the simplicity would still keep their focus where it belongs - on your offer, not your super-duper-extra-amazing-graphics-flash-audio-video-bonanza.

    That's not to say those elements don't have their place, but you have shown that simplicity should be considered as well.

    All the best,
    Michael
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    • Profile picture of the author ChrisByrns
      Originally Posted by Michael Oksa View Post

      Hi Chris,

      I like the simplicity of the site. It looks good and, apparently, does its job well.

      However, you are giving something away, so there is no immediate cost to visitors. If you were selling something for $97, how do you think a page that short would work to sell it directly?
      ...
      You have a point there. Well, i never really tried "direct sales pages" - i'm a strong believer in the "the money's in the list"-concept.. Once i get their email address i have a foot in the door and i can build a relationship. The "loss-leader" tactic really works for me. When you have just one product and one page.. i think it would be good to give a little longer explanation (ie. a longer, scrolling site) but don't make it too cluttered. The eye of the visitor has to FLOW from point a) "his problem", to point b) "i know whatcha talking about" to point c) "the solution"
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  • Profile picture of the author Jared Alberghini
    Excellent Chris...

    I loved the look of your site... simplicity & pleasing graphics... it's nice to see something other than the norm...

    - Jared
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    • Profile picture of the author AndyCamden
      Its great for a squeeze page. But Michael Oksa is correct with his comment. For a sales page you probably need more time to stimulate the emotions of the reader.

      All in all, I still like this squeeze page.
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  • Profile picture of the author Dan Briffa
    Yeh the K I S S Technique! Keep It Simple Stupid!

    Nice one Chris!
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    • Profile picture of the author spressnell
      Short and to the point--excellent. I just watched a webinar with Michael Cheney tonight and he talked about that very thing--using micro information. People are so buried in tons of information that they like to see short and to the point ads/blogs, etc.

      Shirley
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  • Profile picture of the author ChrisByrns
    Yup, KISS is the way to go - but when you have a short page with only 200 or 300 words of text, it's really important that your copy contains some "related terms". You could use e.g. quintura.com for that.
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  • Profile picture of the author jazzyjeff
    Chris,

    It is a very nice and simple page. The double arrows really make the opt in box really stand out.

    Jeff
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  • Profile picture of the author freudianslip27
    This is a really fantastic site. I have also had success with the whole "simple as possible" angle.

    I also agree that when you are selling something, you need to get more elaborate, but for list building you can't beat this approach.

    Matt
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  • Profile picture of the author J.Knight
    I agree with the simple approach. Check my sig url to see.

    It's not a major issue, but this particular example would look a lot better if it was using one or two fonts, instead of about four

    Nice job other than that though.

    JK
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