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Which would be the best strategy - Email Marketing

by GoodnightSweetRatRace
3 replies
I offer a 4 day course for one of my Niche's and I'm obviously trying to increase the conversions as much as possible.

At the moment, I promote a product in the first and last email (Email #1 & Email #4)

Conversions aren't great at the moment and I'm not sure how often to promote. I know it all comes down to testing but I'm just after some insight on what works best for other people.

Promote as little as possible to gain more trust, or be more aggressive and advertise in majority of emails? What tends to work best?
#email #marketing #strategy
  • Profile picture of the author Mike McAleer
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    • Profile picture of the author BacklinkExcellence
      You should definitely promote it more often than just in 2 emails. It's good you start with it in email 1, but I hope you have more emails in your sequence than just those 4? Email them once a day, offer them cool niche-related stuff, news, gadgets, whatever and then trickle in your promotions from time to time. Also look for other products in your niche, conversions over time will die down if you promote the same thing over and over again.
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  • Profile picture of the author mr2monster
    Find a way to include a promotion within a valuable email.

    i.e. Teach them how X software can help them do Y considerably faster... oh, you don't have this software? Get it here: [affiliate link]


    Find something that benefits them and gets them closer to their goal, then teach them how to use it.

    That's been the most effective method that I've had with email marketing.
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  • Profile picture of the author darkwizgemz
    Teaser would be good and freebie. Make it more informative as possible.
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